Farmer Audience in United States

Farmer logo

Farmer has an estimated audience of 15,998,949 people in United States. 50.0% are female, 50.0% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Hibachi, headspace, Wok.

The average Farmer fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Hibachi, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Farmer audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Farmer fans

Demographic split for Farmer audience in United States
MetricValue
Female50.0%
Male50.0%
Average age43.9
Estimated audience size15,998,949

Audience persona

The typical Farmer fan in United States is balanced, around 43.9 years old, with strong DIY Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Farmer in United States
RegionReachAffinity
California3,706,4592.11×
Texas2,086,6321.52×
New York728,7760.82×
Florida695,3060.64×
Georgia665,2501.35×
Illinois490,8080.92×
Ohio407,7460.83×
Washington406,3171.27×
Pennsylvania401,7030.75×
Arizona381,0041.17×
Tennessee375,1011.17×
North Carolina370,3190.77×
Michigan369,1930.88×
New Jersey321,6860.79×
Virginia311,9510.8×
Oklahoma298,6481.68×
Colorado292,5351.16×
Oregon262,9071.43×
Alabama259,2881.16×
Missouri254,9900.99×
Minnesota233,8411.02×
Massachusetts231,4420.73×
Indiana199,1290.68×
Nevada198,2931.28×
New Mexico190,2872.37×
South Carolina187,3440.78×
Arkansas185,5471.41×
Maryland183,0710.67×
Louisiana178,9950.87×
Kentucky171,1400.85×
Utah160,7501.12×
Wisconsin155,2090.64×
Kansas145,9881.16×
Connecticut130,2240.81×
Iowa120,3240.91×
Idaho102,9421.28×
Nebraska83,7601.04×
Mississippi81,2230.62×
Hawaii57,4610.84×
Montana49,4781.11×
West Virginia43,4650.58×
Washington, District of Columbia40,4710.84×
Maine38,0840.66×
Wyoming37,4851.58×
Rhode Island36,9640.73×
South Dakota36,4990.99×
New Hampshire35,6160.56×
North Dakota31,5330.96×
Delaware28,8360.65×
Vermont16,8660.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Farmer audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan15.33×Politics & Society
Hibachi13.01×Food & Beverages
headspace15.38×Health
Wok10.54×Food & Beverages
Cherish (group)17.18×Music & Radio
Goop8.04×Internet & Social Media
Google Home9.33×Technology & Electronics
Vocal harmony6.12×Music & Radio
Grace Slick11.32×Music & Radio
Fairy godmother8.86×Literature
Grinch4.71×Movies & TV
El Paso County, Colorado14.13×Travel & Leisure
Hipster10.47×Politics & Society
Kikar HaShabbat16.56×News
Ira Glass17.18×Music & Radio
Tech News9.17×Technology & Electronics
Keen (shoe company)6.24×Fashion & Accessoires
Cryptic crossword14.55×Technology & Electronics
TV Fanatic9.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Farmer audience
TraitClusterScore
DIY MentalityTHRILL1.3
SustainabilityBALANCE1.27
Need for SecurityCONSERVATISM1.27
PatriotismCONSERVATISM1.26
IndividualismJOY1.22
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Farmer
CountryShare
United States21.6%
India5.0%
United Kingdom3.8%

See Farmer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Farmer have in United States?

Farmer has an estimated audience of 15,998,949 people in United States, concentrated in California and Texas.

What is the gender split and age of Farmer fans?

50.0% of Farmer fans are female, 50.0% are male, with an average age of 43.9 years.

Which brands do Farmer fans like most?

Farmer fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (15.33×), and Hibachi (13.01×) over the country average.

Where do Farmer fans live in United States?

Farmer fans in United States are most concentrated in California (reach 3,706,459), Texas (reach 2,086,632), and New York (reach 728,776). These three regions account for the largest share of the active audience.

What other brands do Farmer fans also like?

Beyond Farmer itself, the audience over-indexes on Governor of Michigan (15.33×), Hibachi (13.01×), headspace (15.38×), and Wok (10.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Farmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.