Rascasse Audience Intelligence

Farmer Audience in United States

A data profile of the people who buy, follow and care about Farmer in United States — modelled from more than twelve digital signal sources. Farmer has an estimated audience of 15,998,949 people in United States.

#1476among Topic in United States#170in Home & Garden

The average Farmer fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Stitch!, Boot Barn, Hardware store, with strongest over-indexing on Stitch! (5.85× the country average).

Demographically, the Farmer audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Farmer fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Stitch!.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farmer profile in United States.

Audience size
16M
in United States
Gender
50.0%♀
50.0% male
Age
43.9
average years
Country rank
#2163
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Farmer fans

50.0% are female, 50.0% are male, average age 43.9.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Farmer audience in United States
MetricValue
Female50.0%
Male50.0%
Average age43.9
Estimated audience size15,998,949
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Farmer audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Farmer audience comes from United States.

Worldwide audience distribution share by country for Farmer
CountryShare
United States21.6%
India5.0%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farmer audience in United States is strongest.

Fig. 05

Top regions by affinity

Farmer fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~50K1.79×
02New Mexico~100K1.72×
03California~3M1.63×
04New Jersey~600K1.55×
05New Hampshire~100K1.54×
06Massachusetts~500K1.52×
07Connecticut~200K1.34×
08Rhode Island~70K1.31×
09New York~1M1.29×
10Hawaii~80K1.22×
11Maine~70K1.19×
12Oregon~200K1.17×
13Washington~400K1.16×
14Wyoming~30K1.16×
15Oklahoma~200K1.15×
16Pennsylvania~600K1.14×
17Georgia~500K1.10×
18Texas~1.5M1.09×
19Virginia~400K1.09×
20Nevada~200K1.06×
21North Carolina~500K1.04×
22Maryland~300K1.02×
23Arkansas~100K1.02×
24Illinois~500K1.00×
25South Dakota~40K1.00×
26Kansas~100K0.99×
27Idaho~80K0.98×
28Ohio~500K0.97×
29Tennessee~300K0.97×
30Delaware~40K0.95×
31North Dakota~30K0.95×
32Iowa~100K0.94×
33Michigan~400K0.92×
34Kentucky~200K0.92×
35Utah~100K0.92×
36Minnesota~200K0.91×
37Arizona~300K0.90×
38Indiana~300K0.90×
39Wisconsin~200K0.90×
40South Carolina~200K0.89×
41Nebraska~70K0.89×
42Montana~40K0.88×
43Florida~900K0.87×
44Alabama~200K0.87×
45Colorado~200K0.86×
46Missouri~200K0.85×
47Washington, District of Columbia~40K0.75×
48Louisiana~100K0.72×
49West Virginia~50K0.72×
50Mississippi~90K0.67×
Fig. 06

Affinity by region

Affinity by region — Farmer, United States
0.67×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farmer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farmer audience
#·InterestCategoryAffinity×
01Phillips 66Business & Career6.00×
02Stitch!Movies & TV5.85×
03Meg RyanMovies & TV5.18×
04Boot BarnFashion & Accessoires4.68×
05FertilizerHome & Garden3.31×
06Lawn mowerHome & Garden2.60×
07Hardware storeHome & Garden2.48×
08Rail transportTravel & Leisure2.34×
09Real propertyHome & Garden2.29×
10Ace HardwareHome & Garden2.23×
11Renewable energyBusiness & Career2.19×
12Discount TireShopping2.11×
13MenardsHome & Garden2.04×
14Charitable organizationPolitics & Society1.90×
15AuctionShopping1.86×
16GeneticsKids & Family1.85×
17Fox News ChannelMovies & TV1.74×
18Nonprofit organizationPolitics & Society1.71×
19LivestockPets & Animals1.65×
20TraditionPolitics & Society1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farmer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farmer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
DIY MentalityTHRILL1.53×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farmer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
MindfulnessBALANCE0.87×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Farmer have in United States?

Farmer has an estimated audience of 15,998,949 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Farmer fans?

50.0% of Farmer fans are female, 50.0% are male, with an average age of 43.9 years.

03

Which brands do Farmer fans like most?

Farmer fans show strongest brand affinity for Stitch! (5.85×), Boot Barn (4.68×), and Hardware store (2.48×) over the country average.

04

Where do Farmer fans live in United States?

Farmer fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Farmer fans also like?

Beyond Farmer itself, the audience over-indexes on Boot Barn (4.68×), Hardware store (2.48×), Real property (2.29×), and Nonprofit organization (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Farmer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Farmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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