A data profile of the people who buy, follow and care about Farmer in India — modelled from more than twelve digital signal sources. Farmer has an estimated audience of 3,684,916 people in India.
Farmer has an estimated audience of 3,684,916 people in India. 11.3% are female, 88.7% are male, average age 32.8. Top brand affinities: truecaller, Fertilizer, Breaking news, Innovation, Max Verstappen.
Top brand affinities include truecaller, Fertilizer, Breaking news, with strongest over-indexing on truecaller (5.93× the country average).
Demographically, the Farmer audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Farmer fan in India is more male, around 32.8 years old, with strong Indulgence tendencies and a notable affinity for truecaller.
The key figures that characterise the Farmer profile in India.
11.3% are female, 88.7% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 11.3% |
| Male | 88.7% |
| Average age | 32.8 |
| Estimated audience size | 3,684,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Farmer audience comes from India.
| Country | Share |
|---|---|
| United States | 21.6% |
| India | 5.0% |
| United Kingdom | 3.8% |
The strongest cross-interests of the Farmer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 5.93× | ||
| 02 | Fertilizer | Home & Garden | 5.93× | ||
| 03 | Charles Leclerc | Sports | 4.55× | ||
| 04 | Google Trends | Internet & Social Media | 4.29× | ||
| 05 | Max Verstappen | Sports | 3.87× | ||
| 06 | Zoom! | Business & Career | 3.51× | ||
| 07 | Nikkei 225 | Business & Career | 3.16× | ||
| 08 | Renewable energy | Business & Career | 3.14× | ||
| 09 | Sustainable energy | Home & Garden | 3.02× | ||
| 10 | Innovation | Business & Career | 2.54× | ||
| 11 | Real property | Home & Garden | 2.25× | ||
| 12 | Organic farming | Food & Beverages | 1.92× | ||
| 13 | Charitable organization | Politics & Society | 1.89× | ||
| 14 | Breaking news | Movies & TV | 1.81× | ||
| 15 | OnePlus | Technology & Electronics | 1.80× | ||
| 16 | Nonprofit organization | Politics & Society | 1.78× | ||
| 17 | Virtual private network | Technology & Electronics | 1.73× | ||
| 18 | Videography | Internet & Social Media | 1.73× | ||
| 19 | Activism | Politics & Society | 1.64× | ||
| 20 | Energy | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.04× | |
| Sustainability | BALANCE | 1.96× | |
| Convenience Orientation | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Farmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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