Rascasse Audience Intelligence

Kubota Target Market in Germany

A data profile of the people who buy, follow and care about Kubota in Germany — modelled from more than twelve digital signal sources. Kubota has an estimated audience of 646,013 people in Germany.

#9among Commercial vehicles in Germany#1242among Brand in Germany#437in Cars & Mobility

The average Kubota fan in Germany is 36.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include John Deere (inventor), Agricultural science, Agricultural engineering, with strongest over-indexing on John Deere (inventor) (20.22× the country average).

Demographically, the Kubota audience skews more male with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kubota fan in Germany is more male, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for John Deere (inventor).

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kubota profile in Germany.

Audience size
646K
in Germany
Gender
36.1%♀
63.9% male
Age
36.8
average years
Country rank
#9487
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kubota

36.1% are female, 63.9% are male, average age 36.8.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Kubota audience in Germany
MetricValue
Female36.1%
Male63.9%
Average age36.8
Estimated audience size646,013
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Kubota audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Kubota audience comes from Germany.

Worldwide audience distribution share by country for Kubota
CountryShare
United States33.0%
Germany5.8%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kubota audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kubota customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.56×
02Saarland~10K1.39×
03Bayern~100K1.26×
04Rheinland-Pfalz~40K1.25×
05Niedersachsen~80K1.22×
06Thüringen~20K1.11×
07Hessen~50K0.98×
08Brandenburg~20K0.98×
09Baden-Württemberg~80K0.95×
10Sachsen~30K0.95×
11Sachsen-Anhalt~20K0.94×
12Schleswig-Holstein~20K0.93×
13Nordrhein-Westfalen~100K0.81×
14Hamburg~10K0.71×
15Bremen~3K0.62×
16Berlin~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Kubota, Germany
0.51×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kubota audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kubota audience
#·InterestCategoryAffinity×
01ValtraCars & Mobility21.47×
02John Deere (inventor)Cars & Mobility20.22×
03Case IHCars & Mobility17.68×
04Compact excavatorHome & Garden16.59×
05Agricultural scienceBusiness & Career16.24×
06AGCOCars & Mobility16.04×
07CaterpillarFashion & Accessoires11.82×
08Loader (equipment)Cars & Mobility10.27×
09ExcavatorCars & Mobility9.24×
10Agricultural engineeringBusiness & Career8.18×
11FertilizerHome & Garden8.00×
12FendtCars & Mobility7.67×
13FarmerHome & Garden7.62×
14Combine harvesterBusiness & Career7.52×
15Forklift truckCars & Mobility6.99×
16John DeereCars & Mobility6.86×
17TractorCars & Mobility5.93×
18Heavy equipmentHome & Garden4.81×
19Organic farmingFood & Beverages3.60×
20Hardware storeHome & Garden3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kubota audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kubota audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.17×
Need for SecurityCONSERVATISM1.35×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kubota audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
MindfulnessBALANCE0.86×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kubota's target market in Germany?

Kubota's target market in Germany covers an estimated 646,013 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Kubota customers?

36.1% of the Kubota audience are female, 63.9% are male, with an average age of 36.8 years.

03

Which brands do Kubota fans like most?

Kubota fans show strongest brand affinity for John Deere (inventor) (20.22×), Agricultural science (16.24×), and Agricultural engineering (8.18×) over the country average.

04

Where do Kubota fans live in Germany?

Kubota fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kubota fans also like?

Beyond Kubota itself, the audience over-indexes on Agricultural science (16.24×), Agricultural engineering (8.18×), Valtra (21.47×), and Case IH (17.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in Germany

See Kubota audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kubota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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