Kubota Audience in Germany
Kubota has an estimated audience of 647,169 people in Germany. 36.1% are female, 63.9% are male, average age 36.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: John Deere (inventor), Agricultural science, Agricultural engineering, Valtra, Case IH.
The average Kubota fan in Germany is 36.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include John Deere (inventor), Agricultural science, Agricultural engineering, with strongest over-indexing on John Deere (inventor) (20.22× the country average). Demographically, the Kubota audience skews more male with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Kubota fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 36.8 |
| Estimated audience size | 647,169 |
Audience persona
The typical Kubota fan in Germany is more male, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for John Deere (inventor).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 135,451 | 1.3× |
| Nordrhein-Westfalen | 117,412 | 0.83× |
| Baden-Württemberg | 85,488 | 0.97× |
| Niedersachsen | 77,644 | 1.24× |
| Hessen | 48,716 | 0.99× |
| Rheinland-Pfalz | 41,184 | 1.27× |
| Sachsen | 30,460 | 0.96× |
| Schleswig-Holstein | 21,340 | 0.92× |
| Brandenburg | 19,842 | 0.99× |
| Mecklenburg-Vorpommern | 19,007 | 1.54× |
| Thüringen | 17,927 | 1.09× |
| Sachsen-Anhalt | 15,129 | 0.9× |
| Berlin | 14,818 | 0.51× |
| Saarland | 11,170 | 1.41× |
| Hamburg | 10,238 | 0.7× |
| Bremen | 2,232 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Deere (inventor) | 20.22× | Cars & Mobility |
| Agricultural science | 16.24× | Business & Career |
| Agricultural engineering | 8.18× | Business & Career |
| Valtra | 21.47× | Cars & Mobility |
| Case IH | 17.68× | Cars & Mobility |
| Farmer | 7.62× | Home & Garden |
| Compact excavator | 16.59× | Home & Garden |
| Combine harvester | 7.52× | Business & Career |
| Tractor | 5.93× | Cars & Mobility |
| Excavator | 9.24× | Cars & Mobility |
| Fertilizer | 8× | Home & Garden |
| Forklift truck | 6.99× | Cars & Mobility |
| Organic farming | 3.6× | Food & Beverages |
| Caterpillar | 11.82× | Fashion & Accessoires |
| Loader (equipment) | 10.27× | Cars & Mobility |
| AGCO | 16.04× | Cars & Mobility |
| Hardware store | 3.19× | Home & Garden |
| John Deere | 6.86× | Cars & Mobility |
| Heavy equipment | 4.81× | Home & Garden |
| Traktor | 9.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.99 |
| Patriotism | CONSERVATISM | 1.52 |
| Need for Security | CONSERVATISM | 1.27 |
| Sports Activity | POWER | 0.97 |
| Price Sensitivity | PREMIUM | 0.94 |
| Luxury Orientation | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| Germany | 5.9% |
| Japan | 5.4% |
See Kubota audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does Kubota have in Germany?
Kubota has an estimated audience of 647,169 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kubota fans?
36.1% of Kubota fans are female, 63.9% are male, with an average age of 36.8 years.
Which brands do Kubota fans like most?
Kubota fans show strongest brand affinity for John Deere (inventor) (20.22×), Agricultural science (16.24×), and Agricultural engineering (8.18×) over the country average.
Where do Kubota fans live in Germany?
Kubota fans in Germany are most concentrated in Bayern (reach 135,451), Nordrhein-Westfalen (reach 117,412), and Baden-Württemberg (reach 85,488). These three regions account for the largest share of the active audience.
What other brands do Kubota fans also like?
Beyond Kubota itself, the audience over-indexes on Agricultural science (16.24×), Agricultural engineering (8.18×), Valtra (21.47×), and Case IH (17.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kubota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.