Valtra Audience in Germany
Valtra has an estimated audience of 441,708 people in Germany. 38.4% are female, 61.6% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cities: Skylines, Reading, Vehicles, Sports, Music.
The average Valtra fan in Germany is 36.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cities: Skylines, Reading, Vehicles, with strongest over-indexing on Cities: Skylines (126.55× the country average). Demographically, the Valtra audience skews more male with an average age of 36.3, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Valtra fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 36.3 |
| Estimated audience size | 441,708 |
Audience persona
The typical Valtra fan in Germany is more male, around 36.3 years old, with strong DIY Mentality tendencies and a notable affinity for Cities: Skylines.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 167,491 | 2.36× |
| Nordrhein-Westfalen | 77,223 | 0.8× |
| Baden-Württemberg | 76,164 | 1.26× |
| Niedersachsen | 67,872 | 1.58× |
| Hessen | 34,874 | 1.04× |
| Sachsen | 26,696 | 1.23× |
| Schleswig-Holstein | 17,856 | 1.13× |
| Rheinland-Pfalz | 12,635 | 0.57× |
| Thüringen | 12,196 | 1.08× |
| Brandenburg | 10,214 | 0.75× |
| Mecklenburg-Vorpommern | 10,127 | 1.2× |
| Sachsen-Anhalt | 9,658 | 0.84× |
| Hamburg | 7,099 | 0.71× |
| Berlin | 7,093 | 0.36× |
| Saarland | 3,861 | 0.71× |
| Bremen | 1,416 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cities: Skylines | 126.55× | Games |
| Reading | 2.32× | Literature |
| Vehicles | 1.92× | Cars & Mobility |
| Sports | 1.81× | Sports |
| Music | 1.71× | Business & Career |
| Food and drink | 1.61× | Food & Beverages |
| Harry Potter | 1.87× | Movies & TV |
| Arts and music | 1.62× | Arts & Culture |
| Food | 1.61× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Lidl | 2.15× | Shopping |
| IKEA | 2.14× | Home & Garden |
| Outdoor recreation | 1.61× | Sports |
| Spotify | 2.1× | Internet & Social Media |
| Electronic music | 2.17× | Music & Radio |
| Games | 1.62× | Games |
| Horses | 2.52× | Pets & Animals |
| Real Madrid C.F. | 2.33× | Sports |
| Flower | 2.44× | Home & Garden |
| House music | 2.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.81 |
| Patriotism | CONSERVATISM | 1.64 |
| Need for Security | CONSERVATISM | 1.16 |
| Travelling | THRILL | 0.93 |
| Sports Activity | POWER | 0.92 |
| Risk Appetite | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.2% |
| Germany | 14.6% |
| Italy | 8.9% |
See Valtra audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does Valtra have in Germany?
Valtra has an estimated audience of 441,708 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Valtra fans?
38.4% of Valtra fans are female, 61.6% are male, with an average age of 36.3 years.
Which brands do Valtra fans like most?
Valtra fans show strongest brand affinity for Cities: Skylines (126.55×), Reading (2.32×), and Vehicles (1.92×) over the country average.
Where do Valtra fans live in Germany?
Valtra fans in Germany are most concentrated in Bayern (reach 167,491), Nordrhein-Westfalen (reach 77,223), and Baden-Württemberg (reach 76,164). These three regions account for the largest share of the active audience.
What other brands do Valtra fans also like?
Beyond Valtra itself, the audience over-indexes on Reading (2.32×), Vehicles (1.92×), Sports (1.81×), and Music (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Valtra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.