Valtra Target Market in Germany
A data profile of the people who buy, follow and care about Valtra in Germany — modelled from more than twelve digital signal sources. Valtra has an estimated audience of 442,196 people in Germany.
The average Valtra fan in Germany is 36.3 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Cities: Skylines, Reading, Vehicles, with strongest over-indexing on Cities: Skylines (126.55× the country average).
Demographically, the Valtra audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Valtra fan in Germany is more male, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Cities: Skylines.
At a glance
The key figures that characterise the Valtra profile in Germany.
Search interest · 12-month trend
Customer demographics of Valtra
38.4% are female, 61.6% are male, average age 36.3.
Gender split
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 36.3 |
| Estimated audience size | 442,196 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 14% |
Geography
Where the Valtra audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 2.35× | |
| 02 | Niedersachsen | ~70K | 1.57× | |
| 03 | Baden-Württemberg | ~70K | 1.21× | |
| 04 | Sachsen | ~30K | 1.18× | |
| 05 | Schleswig-Holstein | ~20K | 1.14× | |
| 06 | Mecklenburg-Vorpommern | ~10K | 1.14× | |
| 07 | Thüringen | ~10K | 1.09× | |
| 08 | Hessen | ~30K | 0.99× | |
| 09 | Sachsen-Anhalt | ~10K | 0.86× | |
| 10 | Brandenburg | ~10K | 0.83× | |
| 11 | Saarland | ~4K | 0.82× | |
| 12 | Nordrhein-Westfalen | ~70K | 0.77× | |
| 13 | Rheinland-Pfalz | ~20K | 0.77× | |
| 14 | Hamburg | ~8K | 0.76× | |
| 15 | Bremen | ~3K | 0.76× | |
| 16 | Berlin | ~9K | 0.46× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Valtra audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cities: Skylines | Games | 126.55× | ||
| 02 | House music | Music & Radio | 2.58× | ||
| 03 | Horses | Pets & Animals | 2.52× | ||
| 04 | Flower | Home & Garden | 2.44× | ||
| 05 | Reading | Literature | 2.32× | ||
| 06 | Electronic music | Music & Radio | 2.17× | ||
| 07 | Lidl | Shopping | 2.15× | ||
| 08 | IKEA | Home & Garden | 2.14× | ||
| 09 | Spotify | Internet & Social Media | 2.10× | ||
| 10 | Vehicles | Cars & Mobility | 1.92× | ||
| 11 | Harry Potter | Movies & TV | 1.87× | ||
| 12 | Sports | Sports | 1.81× | ||
| 13 | Music | Business & Career | 1.71× | ||
| 14 | FC Bayern Munich | Sports | 1.70× | ||
| 15 | Arts and music | Arts & Culture | 1.62× | ||
| 16 | Games | Games | 1.62× | ||
| 17 | Food and drink | Food & Beverages | 1.61× | ||
| 18 | Food | Food & Beverages | 1.61× | ||
| 19 | Outdoor recreation | Sports | 1.61× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Valtra audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.57× | |
| Risk Appetite | THRILL | 1.45× | |
| Luxury Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.52× | |
| Extroversion | THRILL | 0.62× | |
| Price Sensitivity | PREMIUM | 0.65× |
Frequently asked questions
Who is Valtra's target market in Germany?
Valtra's target market in Germany covers an estimated 442,196 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Valtra customers?
38.4% of the Valtra audience are female, 61.6% are male, with an average age of 36.3 years.
Which brands do Valtra fans like most?
Valtra fans show strongest brand affinity for Cities: Skylines (126.55×), Reading (2.32×), and Vehicles (1.92×) over the country average.
Where do Valtra fans live in Germany?
Valtra fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Valtra fans also like?
Beyond Valtra itself, the audience over-indexes on Reading (2.32×), Vehicles (1.92×), Sports (1.81×), and Music (1.71×) compared to the Germany average.
Explore more audiences
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See Valtra audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Valtra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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