Rascasse Audience Intelligence

Case IH Target Market in Germany

A data profile of the people who buy, follow and care about Case IH in Germany — modelled from more than twelve digital signal sources. Case IH has an estimated audience of 649,944 people in Germany.

#8among Commercial vehicles in Germany#1236among Brand in Germany#434in Cars & Mobility

The average Case IH fan in Germany is 36.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Niedersachsen, Baden-Württemberg.

Top brand affinities include John Deere (inventor), Combine harvester, Claas, with strongest over-indexing on John Deere (inventor) (19.41× the country average).

Demographically, the Case IH audience skews more male with an average age of 36.1, and over-indexes on personality traits such as DIY Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Case IH fan in Germany is more male, around 36.1 years old, with strong DIY Mentality tendencies and a notable affinity for John Deere (inventor).

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Case IH profile in Germany.

Audience size
650K
in Germany
Gender
36.9%♀
63.1% male
Age
36.1
average years
Country rank
#9437
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Case IH

36.9% are female, 63.1% are male, average age 36.1.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Case IH audience in Germany
MetricValue
Female36.9%
Male63.1%
Average age36.1
Estimated audience size649,944
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Case IH audience in Germany
Age bracketShare%
16-1926%
20-2923%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Case IH audience comes from Germany.

Worldwide audience distribution share by country for Case IH
CountryShare
United States36.8%
Brazil14.8%
Germany13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Case IH audience in Germany is strongest.

Fig. 05

Top regions by affinity

Case IH customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~100K2.32×
02Bayern~200K1.80×
03Baden-Württemberg~100K1.51×
04Schleswig-Holstein~30K1.30×
05Rheinland-Pfalz~40K1.09×
06Hessen~50K1.01×
07Thüringen~20K0.99×
08Sachsen~30K0.96×
09Mecklenburg-Vorpommern~10K0.94×
10Nordrhein-Westfalen~100K0.87×
11Sachsen-Anhalt~10K0.76×
12Saarland~6K0.76×
13Bremen~4K0.75×
14Hamburg~10K0.73×
15Brandenburg~10K0.71×
16Berlin~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Case IH, Germany
0.41×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Case IH audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Case IH audience
#·InterestCategoryAffinity×
01John Deere (inventor)Cars & Mobility19.41×
02ValtraCars & Mobility19.14×
03landwirt.comHome & Garden18.26×
04AGCOCars & Mobility16.26×
05Deutz-FahrCars & Mobility15.91×
06KubotaCars & Mobility15.56×
07ClaasCars & Mobility14.10×
08Combine harvesterBusiness & Career11.08×
09Loader (equipment)Cars & Mobility9.49×
10Agricultural scienceBusiness & Career9.22×
11FertilizerHome & Garden8.64×
12FendtCars & Mobility8.61×
13ExcavatorCars & Mobility7.57×
14Agricultural engineeringBusiness & Career5.91×
15Rural areaTravel & Leisure5.89×
16CropHome & Garden5.13×
17Heavy equipmentHome & Garden5.11×
18LivestockPets & Animals4.66×
19Obi (store)Shopping2.06×
20FC Bayern MunichSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Case IH audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Case IH audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.54×
SustainabilityBALANCE1.49×
Pet OwnershipJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Case IH audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.76×
ExtroversionTHRILL0.79×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Case IH's target market in Germany?

Case IH's target market in Germany covers an estimated 649,944 people, concentrated in Bayern and Niedersachsen.

02

What is the gender split and age of Case IH customers?

36.9% of the Case IH audience are female, 63.1% are male, with an average age of 36.1 years.

03

Which brands do Case IH fans like most?

Case IH fans show strongest brand affinity for John Deere (inventor) (19.41×), Combine harvester (11.08×), and Claas (14.1×) over the country average.

04

Where do Case IH fans live in Germany?

Case IH fans in Germany are most concentrated in Bayern (reach ~200K), Niedersachsen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Case IH fans also like?

Beyond Case IH itself, the audience over-indexes on Combine harvester (11.08×), Claas (14.1×), landwirt.com (18.26×), and Valtra (19.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in Germany

See Case IH audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Case IH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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