Case IH Audience in Germany
Case IH has an estimated audience of 650,733 people in Germany. 36.9% are female, 63.1% are male, average age 36.1. Top regions: Bayern, Niedersachsen, Baden-Württemberg. Top brand affinities: John Deere (inventor), Combine harvester, Claas, landwirt.com, Valtra.
The average Case IH fan in Germany is 36.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Niedersachsen, Baden-Württemberg. Top brand affinities include John Deere (inventor), Combine harvester, Claas, with strongest over-indexing on John Deere (inventor) (19.41× the country average). Demographically, the Case IH audience skews more male with an average age of 36.1, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Case IH fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 36.1 |
| Estimated audience size | 650,733 |
Audience persona
The typical Case IH fan in Germany is more male, around 36.1 years old, with strong DIY Mentality tendencies and a notable affinity for John Deere (inventor).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 178,038 | 1.7× |
| Niedersachsen | 152,688 | 2.42× |
| Baden-Württemberg | 141,236 | 1.59× |
| Nordrhein-Westfalen | 127,278 | 0.89× |
| Hessen | 49,175 | 0.99× |
| Rheinland-Pfalz | 35,363 | 1.08× |
| Schleswig-Holstein | 32,365 | 1.39× |
| Sachsen | 31,130 | 0.98× |
| Thüringen | 16,446 | 0.99× |
| Brandenburg | 12,603 | 0.62× |
| Mecklenburg-Vorpommern | 11,390 | 0.92× |
| Sachsen-Anhalt | 11,008 | 0.65× |
| Hamburg | 9,747 | 0.66× |
| Berlin | 8,070 | 0.28× |
| Saarland | 4,340 | 0.54× |
| Bremen | 1,620 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Deere (inventor) | 19.41× | Cars & Mobility |
| Combine harvester | 11.08× | Business & Career |
| Claas | 14.1× | Cars & Mobility |
| landwirt.com | 18.26× | Home & Garden |
| Valtra | 19.14× | Cars & Mobility |
| Kubota | 15.56× | Cars & Mobility |
| Deutz-Fahr | 15.91× | Cars & Mobility |
| Fertilizer | 8.64× | Home & Garden |
| Crop | 5.13× | Home & Garden |
| Livestock | 4.66× | Pets & Animals |
| Agricultural science | 9.22× | Business & Career |
| Agricultural engineering | 5.91× | Business & Career |
| Fendt | 8.61× | Cars & Mobility |
| Heavy equipment | 5.11× | Home & Garden |
| AGCO | 16.26× | Cars & Mobility |
| Excavator | 7.57× | Cars & Mobility |
| Obi (store) | 2.06× | Shopping |
| Rural area | 5.89× | Travel & Leisure |
| Loader (equipment) | 9.49× | Cars & Mobility |
| Garden | 2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.67 |
| Patriotism | CONSERVATISM | 1.43 |
| Need for Security | CONSERVATISM | 1 |
| Travelling | THRILL | 0.98 |
| Family Orientation | CONSERVATISM | 0.95 |
| Risk Appetite | THRILL | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.0% |
| Brazil | 14.8% |
| Germany | 13.7% |
See Case IH audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does Case IH have in Germany?
Case IH has an estimated audience of 650,733 people in Germany, concentrated in Bayern and Niedersachsen.
What is the gender split and age of Case IH fans?
36.9% of Case IH fans are female, 63.1% are male, with an average age of 36.1 years.
Which brands do Case IH fans like most?
Case IH fans show strongest brand affinity for John Deere (inventor) (19.41×), Combine harvester (11.08×), and Claas (14.1×) over the country average.
Where do Case IH fans live in Germany?
Case IH fans in Germany are most concentrated in Bayern (reach 178,038), Niedersachsen (reach 152,688), and Baden-Württemberg (reach 141,236). These three regions account for the largest share of the active audience.
What other brands do Case IH fans also like?
Beyond Case IH itself, the audience over-indexes on Combine harvester (11.08×), Claas (14.1×), landwirt.com (18.26×), and Valtra (19.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Case IH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.