Rascasse Audience Intelligence

Case IH Target Market in United States

A data profile of the people who buy, follow and care about Case IH in United States — modelled from more than twelve digital signal sources. Case IH has an estimated audience of 1,741,503 people in United States.

#10among Commercial vehicles in United States#1633among Brand in United States#531in Cars & Mobility

The average Case IH fan in United States is 43.4 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, Iowa.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Case IH profile in United States.

Audience size
1.7M
in United States
Gender
20.9%♀
79.1% male
Age
43.4
average years
Country rank
#15856
Brand in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Case IH

20.9% are female, 79.1% are male, average age 43.4.

Fig. 02

Gender split

20.9%
Female
79.1%
Male
Demographic split for Case IH audience in United States
MetricValue
Female20.9%
Male79.1%
Average age43.4
Estimated audience size1,741,503
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Case IH audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4922%
50+32%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Case IH audience comes from United States.

Worldwide audience distribution share by country for Case IH
CountryShare
United States36.8%
Brazil14.8%
Germany13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Case IH audience in United States is strongest.

Fig. 05

Top regions by affinity

Case IH customers by region in United States
#RegionReachAffinity×
01North Dakota~20K6.74×
02South Dakota~20K5.00×
03Iowa~60K4.20×
04Nebraska~30K3.43×
05Kansas~30K1.97×
06Minnesota~50K1.95×
07Wisconsin~50K1.91×
08Missouri~50K1.73×
09Montana~8K1.60×
10Indiana~40K1.37×
11Illinois~60K1.08×
12Arkansas~20K1.08×
13Kentucky~20K1.04×
14Idaho~9K1.03×
15Wyoming~3K0.98×
16Mississippi~10K0.93×
17Ohio~50K0.91×
18Alaska~3K0.78×
19Oklahoma~10K0.73×
20Michigan~30K0.72×
21Tennessee~30K0.72×
22Rhode Island~4K0.71×
23West Virginia~6K0.69×
24Alabama~20K0.67×
25Delaware~3K0.67×
26Hawaii~5K0.66×
27Maine~4K0.64×
28Louisiana~10K0.63×
29New Hampshire~4K0.63×
30Washington, District of Columbia~3K0.60×
31New Mexico~5K0.58×
32Pennsylvania~30K0.57×
33Utah~9K0.55×
34Colorado~10K0.54×
35North Carolina~30K0.50×
36South Carolina~10K0.49×
37Oregon~10K0.49×
38Nevada~8K0.48×
39Connecticut~8K0.47×
40Virginia~20K0.45×
41Washington~20K0.43×
42Georgia~20K0.42×
43Texas~60K0.41×
44Arizona~10K0.40×
45Maryland~10K0.40×
46New York~30K0.35×
47Massachusetts~10K0.35×
48New Jersey~10K0.32×
49Florida~30K0.27×
50California~40K0.22×
Fig. 06

Affinity by region

Affinity by region — Case IH, United States
0.22×1.00×6.74×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in United States

See Case IH audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Case IH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →