Case IH Audience in United States
Case IH has an estimated audience of 1,753,083 people in United States. 20.9% are female, 79.1% are male, average age 43.4. Top regions: Illinois, Texas, Iowa.
The average Case IH fan in United States is 43.4 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, Iowa. Demographically, the Case IH audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Case IH fans
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 43.4 |
| Estimated audience size | 1,753,083 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 68,104 | 1.17× |
| Texas | 65,505 | 0.43× |
| Iowa | 59,558 | 4.12× |
| Missouri | 52,919 | 1.87× |
| Wisconsin | 51,247 | 1.94× |
| Minnesota | 49,958 | 1.99× |
| Ohio | 49,342 | 0.91× |
| Indiana | 45,881 | 1.43× |
| California | 39,858 | 0.21× |
| Pennsylvania | 34,145 | 0.58× |
| Michigan | 33,838 | 0.74× |
| New York | 33,583 | 0.34× |
| Nebraska | 29,675 | 3.38× |
| Florida | 29,386 | 0.25× |
| Kansas | 28,882 | 2.09× |
| Tennessee | 26,621 | 0.76× |
| North Carolina | 26,506 | 0.5× |
| North Dakota | 24,428 | 6.78× |
| Kentucky | 24,190 | 1.1× |
| Georgia | 21,022 | 0.39× |
| South Dakota | 19,559 | 4.83× |
| Virginia | 17,843 | 0.42× |
| Alabama | 16,895 | 0.69× |
| Arkansas | 16,687 | 1.16× |
| Washington | 14,129 | 0.4× |
| Oklahoma | 13,790 | 0.71× |
| Colorado | 13,645 | 0.49× |
| Mississippi | 13,544 | 0.94× |
| Louisiana | 13,492 | 0.6× |
| Arizona | 12,233 | 0.34× |
| South Carolina | 11,271 | 0.43× |
| Maryland | 9,175 | 0.3× |
| Idaho | 9,053 | 1.03× |
| New Jersey | 8,483 | 0.19× |
| Oregon | 8,199 | 0.41× |
| Montana | 8,110 | 1.67× |
| Utah | 7,420 | 0.47× |
| Massachusetts | 6,913 | 0.2× |
| West Virginia | 4,293 | 0.53× |
| Connecticut | 3,433 | 0.2× |
| Nevada | 2,948 | 0.17× |
| New Mexico | 2,726 | 0.31× |
| Maine | 2,548 | 0.41× |
| Wyoming | 2,514 | 0.97× |
| New Hampshire | 2,138 | 0.31× |
| Vermont | 1,981 | 0.64× |
| Hawaii | 1,639 | 0.22× |
| Delaware | 1,484 | 0.31× |
| Washington, District of Columbia | 1,220 | 0.23× |
| Alaska | 1,023 | 0.27× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.57 |
| Patriotism | CONSERVATISM | 1.92 |
| DIY Mentality | THRILL | 1.71 |
| Need for Security | CONSERVATISM | 1.56 |
| Career Orientation | POWER | 1.23 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.0% |
| Brazil | 14.8% |
| Germany | 13.7% |
See Case IH audiences in other countries
More Commercial vehicles audiences in United States
- John Deere (10,461,247)
- Ram Trucks (7,752,376)
- Kubota (3,640,507)
- Peterbilt (2,744,076)
- Kenworth (2,272,476)
How to read this data
Audience size is the estimated number of people in United States who actively search for Case IH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.