Rascasse Audience Intelligence

John Deere Target Market in United States

A data profile of the people who buy, follow and care about John Deere in United States — modelled from more than twelve digital signal sources. John Deere has an estimated audience of 9,984,358 people in United States.

#1among Commercial vehicles in United States#361among Brand in United States#144in Cars & Mobility

The average John Deere fan in United States is 44.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hammer, Hand tool, Tractor, with strongest over-indexing on Hammer (2.33× the country average).

Demographically, the John Deere audience skews more male with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Deere fan in United States is more male, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Hammer.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Deere profile in United States.

Audience size
10M
in United States
Gender
23.1%♀
76.9% male
Age
44.7
average years
Country rank
#3577
Brand in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of John Deere

23.1% are female, 76.9% are male, average age 44.7.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for John Deere audience in United States
MetricValue
Female23.1%
Male76.9%
Average age44.7
Estimated audience size9,984,358
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the John Deere audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4922%
50+35%
Fig. 04

Worldwide distribution

36.5%

of the worldwide John Deere audience comes from United States.

Worldwide audience distribution share by country for John Deere
CountryShare
United States36.5%
Brazil7.4%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Deere audience in United States is strongest.

Fig. 05

Top regions by affinity

John Deere customers by region in United States
#RegionReachAffinity×
01Iowa~300K3.71×
02North Dakota~60K2.87×
03South Dakota~50K1.94×
04Nebraska~90K1.69×
05Vermont~30K1.65×
06Maine~60K1.52×
07Wisconsin~200K1.43×
08Minnesota~200K1.43×
09Arkansas~100K1.33×
10Kansas~100K1.33×
11Mississippi~100K1.30×
12West Virginia~60K1.29×
13Indiana~200K1.28×
14Missouri~200K1.20×
15Alabama~200K1.18×
16Montana~30K1.16×
17Kentucky~100K1.11×
18New Hampshire~40K1.08×
19Oklahoma~100K1.07×
20Wyoming~20K1.07×
21Illinois~400K1.01×
22Tennessee~200K1.01×
23North Carolina~300K0.98×
24Michigan~300K0.97×
25Louisiana~100K0.97×
26South Carolina~100K0.93×
27Idaho~50K0.90×
28Ohio~300K0.84×
29Pennsylvania~300K0.81×
30Texas~700K0.80×
31Georgia~300K0.79×
32Virginia~200K0.73×
33Connecticut~70K0.70×
34Oregon~80K0.63×
35Alaska~10K0.62×
36Washington~100K0.61×
37New Mexico~30K0.61×
38Colorado~100K0.60×
39Massachusetts~100K0.57×
40Rhode Island~20K0.57×
41Delaware~20K0.56×
42New York~300K0.55×
43Maryland~100K0.53×
44Florida~400K0.52×
45Utah~50K0.50×
46New Jersey~100K0.41×
47Arizona~90K0.41×
48California~400K0.36×
49Hawaii~20K0.35×
50Nevada~30K0.30×
Fig. 06

Affinity by region

Affinity by region — John Deere, United States
0.30×1.00×3.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Deere audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Deere audience
#·InterestCategoryAffinity×
01Multi-toolHome & Garden2.43×
02HammerHome & Garden2.33×
03Pomeranian (dog)Pets & Animals2.19×
04FireplaceHome & Garden2.16×
05TractorCars & Mobility2.15×
06MotorhomeCars & Mobility2.13×
07WrenchHome & Garden2.04×
08DrillHome & Garden1.99×
09Tractor Supply CompanyShopping1.85×
10Hardware storeHome & Garden1.84×
11Hand toolHome & Garden1.83×
12Sustainable energyHome & Garden1.83×
13FarmhouseTravel & Leisure1.82×
14Duck huntingSports1.82×
15RanchTravel & Leisure1.81×
16Cars (film)Movies & TV1.73×
17Discount TireShopping1.55×
18Bad BunnyMusic & Radio1.53×
19Turkey huntingSports1.53×
20Healthy habitsHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Deere audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Deere audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.22×
SustainabilityBALANCE1.09×
PatriotismCONSERVATISM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Deere audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Community OrientationOPEN0.71×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is John Deere's target market in United States?

John Deere's target market in United States covers an estimated 9,984,358 people, concentrated in Texas and California.

02

What is the gender split and age of John Deere customers?

23.1% of the John Deere audience are female, 76.9% are male, with an average age of 44.7 years.

03

Which brands do John Deere fans like most?

John Deere fans show strongest brand affinity for Hammer (2.33×), Hand tool (1.83×), and Tractor (2.15×) over the country average.

04

Where do John Deere fans live in United States?

John Deere fans in United States are most concentrated in Texas (reach ~700K), California (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do John Deere fans also like?

Beyond John Deere itself, the audience over-indexes on Hand tool (1.83×), Tractor (2.15×), Pomeranian (dog) (2.19×), and Hardware store (1.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for John Deere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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