John Deere Audience in United States

John Deere logo

John Deere has an estimated audience of 8,770,464 people in United States. 23.1% are female, 76.9% are male, average age 44.7. Top regions: Texas, California, Florida. Top brand affinities: Hammer, Hand tool, Yahoo!奇摩名人娛樂, Tractor, Pomeranian (dog).

The average John Deere fan in United States is 44.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hammer, Hand tool, Yahoo!奇摩名人娛樂, with strongest over-indexing on Hammer (2.33× the country average). Demographically, the John Deere audience skews more male with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Demographics of John Deere fans

Demographic split for John Deere audience in United States
MetricValue
Female23.1%
Male76.9%
Average age44.7
Estimated audience size8,770,464

Audience persona

The typical John Deere fan in United States is more male, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Hammer.

Top regions in United States

Top regions ranked by reach for John Deere in United States
RegionReachAffinity
Texas729,2800.81×
California434,6300.38×
Florida389,2670.55×
Illinois380,9461.09×
New York338,3400.58×
Iowa336,0733.9×
North Carolina315,7071×
Pennsylvania290,0060.82×
Michigan274,6341×
Ohio272,4230.85×
Georgia263,0340.82×
Indiana252,7791.32×
Wisconsin229,0151.46×
Minnesota220,6641.47×
Tennessee214,4221.02×
Missouri206,6411.23×
Virginia189,6880.74×
Alabama175,6051.2×
South Carolina148,7460.95×
Kentucky145,7361.11×
Washington133,5470.64×
Louisiana129,2560.96×
Oklahoma123,2481.06×
Massachusetts117,0470.57×
Kansas110,6191.34×
Arkansas110,2721.28×
New Jersey106,1090.4×
Mississippi105,0191.22×
Colorado104,0920.63×
Maryland94,9070.53×
Arizona90,8140.43×
Nebraska88,3811.68×
Oregon76,7480.64×
Connecticut71,4710.68×
North Dakota59,5062.77×
West Virginia57,7981.19×
Maine57,5991.54×
Utah47,5570.51×
Idaho46,7310.89×
South Dakota45,1861.87×
New Hampshire43,7761.06×
Montana32,9351.13×
New Mexico29,9820.57×
Nevada28,6730.28×
Vermont28,1851.53×
Rhode Island17,6010.53×
Wyoming15,7211.01×
Delaware14,5310.5×
Hawaii13,5480.3×
Alaska12,7950.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Deere audience
BrandAffinityCategory
Hammer2.33×Home & Garden
Hand tool1.83×Home & Garden
Yahoo!奇摩名人娛樂1.52×Internet & Social Media
Tractor2.15×Cars & Mobility
Pomeranian (dog)2.19×Pets & Animals
Hardware store1.84×Home & Garden
Ranch1.81×Travel & Leisure
Drill1.99×Home & Garden
Wrench2.04×Home & Garden
Cars (film)1.73×Movies & TV
Fireplace2.16×Home & Garden
Multi-tool2.43×Home & Garden
Tractor Supply Company1.85×Shopping
Motorhome2.13×Cars & Mobility
Healthy habits1.5×Health
Farmhouse1.82×Travel & Leisure
Sustainable energy1.83×Home & Garden
Duck hunting1.82×Sports
Discount Tire1.55×Shopping
Turkey hunting1.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Deere audience
TraitClusterScore
DIY MentalityTHRILL1.53
PatriotismCONSERVATISM1.34
Need for SecurityCONSERVATISM1.29
Career OrientationPOWER1.18
Convenience OrientationPREMIUM1.11
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for John Deere
CountryShare
United States38.0%
Brazil6.8%
Germany6.1%

See John Deere audiences in other countries

More Commercial vehicles audiences in United States

Frequently asked questions

How many fans does John Deere have in United States?

John Deere has an estimated audience of 8,770,464 people in United States, concentrated in Texas and California.

What is the gender split and age of John Deere fans?

23.1% of John Deere fans are female, 76.9% are male, with an average age of 44.7 years.

Which brands do John Deere fans like most?

John Deere fans show strongest brand affinity for Hammer (2.33×), Hand tool (1.83×), and Yahoo!奇摩名人娛樂 (1.52×) over the country average.

Where do John Deere fans live in United States?

John Deere fans in United States are most concentrated in Texas (reach 729,280), California (reach 434,630), and Florida (reach 389,267). These three regions account for the largest share of the active audience.

What other brands do John Deere fans also like?

Beyond John Deere itself, the audience over-indexes on Hand tool (1.83×), Yahoo!奇摩名人娛樂 (1.52×), Tractor (2.15×), and Pomeranian (dog) (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Deere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.