Kenworth Audience in United States

Kenworth has an estimated audience of 2,272,475 people in United States. 15.0% are female, 85.0% are male, average age 41.0. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, CarGurus, Volvo Trucks, Google Maps.

The average Kenworth fan in United States is 41.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, CarGurus, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Kenworth audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Demographics of Kenworth fans

Demographic split for Kenworth audience in United States
MetricValue
Female15.0%
Male85.0%
Average age41.0
Estimated audience size2,272,475

Audience persona

The typical Kenworth fan in United States is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Kenworth in United States
RegionReachAffinity
Texas268,7921.38×
California170,7620.68×
Florida115,8930.75×
Ohio74,7351.07×
Illinois74,1120.98×
Pennsylvania64,5030.84×
Georgia60,8980.87×
Washington57,1651.25×
New York49,9710.39×
Michigan47,9780.81×
Indiana47,4581.14×
North Carolina45,8340.67×
Arizona44,3390.96×
Tennessee42,6600.94×
Missouri39,3001.07×
Virginia38,7120.7×
Wisconsin35,3191.03×
Louisiana34,9571.19×
Colorado34,2030.95×
New Jersey34,0050.59×
Utah32,1451.58×
Oklahoma31,0241.23×
Alabama28,9570.91×
Kansas28,0541.57×
South Carolina26,9660.79×
Idaho26,1692.3×
Iowa24,0221.28×
Arkansas24,0061.28×
Oregon23,5190.9×
Kentucky23,4390.82×
Minnesota23,1040.71×
Nevada22,6711.03×
New Mexico19,1001.68×
Maryland18,4690.47×
Mississippi18,3050.98×
Nebraska17,9991.58×
Massachusetts16,1180.36×
Connecticut11,5950.51×
Wyoming10,4783.11×
Montana9,9731.58×
West Virginia8,5610.81×
North Dakota8,1321.74×
South Dakota7,6711.46×
Maine4,9330.61×
Alaska4,4820.92×
Hawaii4,3120.44×
New Hampshire4,1910.47×
Delaware2,8110.45×
Rhode Island2,2700.31×
Vermont2,1750.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kenworth audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
CarGurus10.76×Cars & Mobility
Volvo Trucks32.05×Cars & Mobility
Google Maps5.68×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Indeed.com4.26×Business & Career
Capital One4.07×Business & Career
Enterprise Rent-A-Car5.81×Cars & Mobility
Peterbilt17.6×Cars & Mobility
Estes Express Lines32.46×Cars & Mobility
AutoZone3.53×Cars & Mobility
Bike rental34.3×Cars & Mobility
AccuWeather5.01×Home & Garden
Diesel engine6.72×Cars & Mobility
Iveco31.97×Cars & Mobility
Circle K5.14×Shopping
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kenworth audience
TraitClusterScore
Need for SecurityCONSERVATISM1.6
PatriotismCONSERVATISM1.47
Quality AwarenessPREMIUM1.44
DIY MentalityTHRILL1.28
Career OrientationPOWER1.27
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Kenworth
CountryShare
United States46.8%
Mexico9.5%
Canada6.6%

See Kenworth audiences in other countries

More Commercial vehicles audiences in United States

Frequently asked questions

How many fans does Kenworth have in United States?

Kenworth has an estimated audience of 2,272,475 people in United States, concentrated in Texas and California.

What is the gender split and age of Kenworth fans?

15.0% of Kenworth fans are female, 85.0% are male, with an average age of 41.0 years.

Which brands do Kenworth fans like most?

Kenworth fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and CarGurus (10.76×) over the country average.

Where do Kenworth fans live in United States?

Kenworth fans in United States are most concentrated in Texas (reach 268,792), California (reach 170,762), and Florida (reach 115,893). These three regions account for the largest share of the active audience.

What other brands do Kenworth fans also like?

Beyond Kenworth itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), CarGurus (10.76×), Volvo Trucks (32.05×), and Google Maps (5.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kenworth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.