Rascasse Audience Intelligence

Estes Express Lines Target Market in United States

A data profile of the people who buy, follow and care about Estes Express Lines in United States — modelled from more than twelve digital signal sources. Estes Express Lines has an estimated audience of 776,054 people in United States.

#2889among Brand in United States#837in Cars & Mobility

The average Estes Express Lines fan in United States is 41.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Prime, Love's Travel Stops & Country Stores, XPO Logistics, with strongest over-indexing on Prime (81.61× the country average).

Demographically, the Estes Express Lines audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Estes Express Lines fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Prime.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Estes Express Lines profile in United States.

Audience size
776K
in United States
Gender
30.5%♀
69.5% male
Age
41.2
average years
Country rank
#28009
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Estes Express Lines

30.5% are female, 69.5% are male, average age 41.2.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Estes Express Lines audience in United States
MetricValue
Female30.5%
Male69.5%
Average age41.2
Estimated audience size776,054
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Estes Express Lines audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

80.6%

of the worldwide Estes Express Lines audience comes from United States.

Worldwide audience distribution share by country for Estes Express Lines
CountryShare
United States80.6%
China7.5%
Kenya4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Estes Express Lines audience in United States is strongest.

Fig. 05

Top regions by affinity

Estes Express Lines customers by region in United States
#RegionReachAffinity×
01Georgia~50K2.02×
02Tennessee~30K1.91×
03Indiana~30K1.91×
04Virginia~30K1.85×
05Illinois~40K1.72×
06Texas~100K1.57×
07Utah~10K1.51×
08Arizona~20K1.39×
09Missouri~20K1.37×
10North Carolina~30K1.33×
11Kansas~8K1.31×
12Ohio~30K1.27×
13Pennsylvania~30K1.21×
14New Jersey~20K1.18×
15Mississippi~7K1.17×
16Colorado~10K1.16×
17South Carolina~10K1.16×
18Arkansas~7K1.11×
19Alabama~10K1.00×
20Oklahoma~8K0.99×
21Delaware~2K0.99×
22Vermont~1K0.97×
23Kentucky~9K0.96×
24California~80K0.94×
25New Mexico~4K0.94×
26Minnesota~10K0.93×
27Washington~10K0.92×
28North Dakota~1K0.92×
29Nevada~7K0.91×
30Iowa~6K0.90×
31Wisconsin~10K0.88×
32Florida~40K0.84×
33South Dakota~1K0.83×
34Montana~2K0.81×
35West Virginia~3K0.80×
36New Hampshire~2K0.79×
37Rhode Island~2K0.79×
38Oregon~7K0.78×
39Idaho~3K0.77×
40Massachusetts~10K0.76×
41Maryland~9K0.73×
42Michigan~10K0.71×
43Maine~2K0.69×
44Alaska~1K0.69×
45Connecticut~5K0.67×
46Louisiana~6K0.65×
47Nebraska~2K0.59×
48Hawaii~2K0.53×
49Washington, District of Columbia~1K0.50×
50New York~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Estes Express Lines, United States
0.48×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Estes Express Lines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Estes Express Lines audience
#·InterestCategoryAffinity×
01City Life (video game)Games971.46×
02CR EnglandBusiness & Career205.59×
03Big Rigs: Over the Road RacingGames150.08×
04XPO LogisticsBusiness & Career133.13×
05Landstar SystemBusiness & Career130.14×
06J. B. HuntBusiness & Career104.92×
07Freightliner CascadiaCars & Mobility93.55×
08Swift TransportationBusiness & Career89.12×
09Werner EnterprisesBusiness & Career87.50×
10PrimeBrand81.61×
11Old Dominion Freight LineBusiness & Career79.52×
12R+L CarriersBusiness & Career73.41×
13Knight TransportationBusiness & Career63.59×
14Love's Travel Stops & Country StoresShopping57.10×
15Pilot Flying JCars & Mobility46.46×
16TravelCenters of AmericaTravel & Leisure46.10×
17Commercial driver's license trainingBusiness & Career37.47×
18Tractor unitCars & Mobility28.36×
19Flatbed truckCars & Mobility24.60×
20Freight transportCars & Mobility9.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Estes Express Lines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Estes Express Lines audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
Price SensitivityPREMIUM1.97×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Estes Express Lines audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
MindfulnessBALANCE0.75×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Estes Express Lines's target market in United States?

Estes Express Lines's target market in United States covers an estimated 776,054 people, concentrated in Texas and California.

02

What is the gender split and age of Estes Express Lines customers?

30.5% of the Estes Express Lines audience are female, 69.5% are male, with an average age of 41.2 years.

03

Which brands do Estes Express Lines fans like most?

Estes Express Lines fans show strongest brand affinity for Prime (81.61×), Love's Travel Stops & Country Stores (57.1×), and XPO Logistics (133.13×) over the country average.

04

Where do Estes Express Lines fans live in United States?

Estes Express Lines fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Georgia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Estes Express Lines fans also like?

Beyond Estes Express Lines itself, the audience over-indexes on Love's Travel Stops & Country Stores (57.1×), XPO Logistics (133.13×), Pilot Flying J (46.46×), and CR England (205.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Estes Express Lines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Estes Express Lines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →