Rascasse Audience Intelligence

Swift Transportation Target Market in United States

A data profile of the people who buy, follow and care about Swift Transportation in United States — modelled from more than twelve digital signal sources. Swift Transportation has an estimated audience of 614,759 people in United States.

#3340among Brand in United States#2022in Business & Career

The average Swift Transportation fan in United States is 39.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Love's Travel Stops & Country Stores, Estes Express Lines, R+L Carriers, with strongest over-indexing on Love's Travel Stops & Country Stores (40.66× the country average).

Demographically, the Swift Transportation audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swift Transportation fan in United States is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swift Transportation profile in United States.

Audience size
615K
in United States
Gender
23.7%♀
76.3% male
Age
39.2
average years
Country rank
#32332
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Swift Transportation

23.7% are female, 76.3% are male, average age 39.2.

Fig. 02

Gender split

23.7%
Female
76.3%
Male
Demographic split for Swift Transportation audience in United States
MetricValue
Female23.7%
Male76.3%
Average age39.2
Estimated audience size614,759
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Swift Transportation audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3925%
40-4921%
50+17%
Fig. 04

Worldwide distribution

89.6%

of the worldwide Swift Transportation audience comes from United States.

Worldwide audience distribution share by country for Swift Transportation
CountryShare
United States89.6%
Mexico2.1%
Brazil1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swift Transportation audience in United States is strongest.

Fig. 05

Top regions by affinity

Swift Transportation customers by region in United States
#RegionReachAffinity×
01Mississippi~10K2.68×
02Arizona~30K2.55×
03Oklahoma~20K2.39×
04Georgia~40K1.91×
05Alabama~20K1.90×
06New Mexico~6K1.78×
07South Carolina~20K1.62×
08Louisiana~10K1.61×
09Texas~80K1.56×
10Nevada~9K1.51×
11Arkansas~8K1.50×
12Utah~8K1.36×
13Tennessee~20K1.35×
14Wyoming~1K1.31×
15Kansas~6K1.20×
16Missouri~10K1.19×
17Idaho~4K1.18×
18West Virginia~3K1.18×
19Indiana~10K1.16×
20Florida~40K1.07×
21Kentucky~8K1.05×
22California~70K1.02×
23Ohio~20K0.95×
24North Carolina~20K0.95×
25Illinois~20K0.94×
26Virginia~10K0.84×
27Iowa~4K0.84×
28Colorado~8K0.81×
29Pennsylvania~20K0.80×
30Oregon~6K0.80×
31Delaware~1K0.80×
32Nebraska~2K0.79×
33Alaska~1K0.76×
34Montana~1K0.73×
35North Dakota<1K0.73×
36Michigan~10K0.72×
37Washington~9K0.72×
38Maryland~8K0.72×
39New Jersey~10K0.71×
40South Dakota<1K0.70×
41Hawaii~2K0.69×
42Rhode Island~1K0.62×
43Wisconsin~6K0.61×
44Maine~1K0.60×
45New Hampshire~1K0.58×
46Connecticut~4K0.57×
47Washington, District of Columbia~1K0.55×
48Minnesota~4K0.50×
49New York~10K0.41×
50Massachusetts~5K0.38×
Fig. 06

Affinity by region

Affinity by region — Swift Transportation, United States
0.38×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swift Transportation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swift Transportation audience
#·InterestCategoryAffinity×
01Estes Express LinesCars & Mobility89.12×
02R+L CarriersBusiness & Career55.11×
03David AlabaSports44.36×
04IvecoCars & Mobility43.15×
05XPO LogisticsBusiness & Career41.21×
06Love's Travel Stops & Country StoresShopping40.66×
07TravelCenters of AmericaTravel & Leisure31.76×
08Volvo TrucksCars & Mobility23.87×
09CitroënCars & Mobility20.00×
10Commercial driver's licenseCars & Mobility18.91×
11Truck stopCars & Mobility14.95×
12Car clubCars & Mobility14.93×
13Flatbed truckCars & Mobility14.40×
14Employment websiteBusiness & Career8.20×
15VanCars & Mobility6.68×
16Career developmentBusiness & Career5.47×
17United Parcel ServiceBusiness & Career4.68×
18FedExBusiness & Career4.58×
19Public transportCars & Mobility4.44×
20AutoZoneCars & Mobility2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swift Transportation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swift Transportation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.05×
PatriotismCONSERVATISM2.72×
Quality AwarenessPREMIUM2.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swift Transportation audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
CreativityOPEN0.54×
MindfulnessBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Swift Transportation's target market in United States?

Swift Transportation's target market in United States covers an estimated 614,759 people, concentrated in Texas and California.

02

What is the gender split and age of Swift Transportation customers?

23.7% of the Swift Transportation audience are female, 76.3% are male, with an average age of 39.2 years.

03

Which brands do Swift Transportation fans like most?

Swift Transportation fans show strongest brand affinity for Love's Travel Stops & Country Stores (40.66×), Estes Express Lines (89.12×), and R+L Carriers (55.11×) over the country average.

04

Where do Swift Transportation fans live in United States?

Swift Transportation fans in United States are most concentrated in Texas (reach ~80K), California (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Swift Transportation fans also like?

Beyond Swift Transportation itself, the audience over-indexes on Estes Express Lines (89.12×), R+L Carriers (55.11×), XPO Logistics (41.21×), and TravelCenters of America (31.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Swift Transportation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swift Transportation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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