Swift Transportation Audience in United States

Swift Transportation logo

Swift Transportation has an estimated audience of 618,163 people in United States. 23.7% are female, 76.3% are male, average age 39.2. Top regions: Texas, California, Florida. Top brand affinities: CarGurus, Love's Travel Stops & Country Stores, Google Earth, Estes Express Lines, Google Maps.

The average Swift Transportation fan in United States is 39.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include CarGurus, Love's Travel Stops & Country Stores, Google Earth, with strongest over-indexing on CarGurus (19.67× the country average). Demographically, the Swift Transportation audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Swift Transportation fans

Demographic split for Swift Transportation audience in United States
MetricValue
Female23.7%
Male76.3%
Average age39.2
Estimated audience size618,163

Audience persona

The typical Swift Transportation fan in United States is more male, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Swift Transportation in United States
RegionReachAffinity
Texas82,0161.54×
California69,0581.02×
Florida48,1451.15×
Georgia37,5101.97×
Arizona29,3322.32×
Illinois21,2441.03×
North Carolina19,2651.04×
Ohio18,8820.99×
Pennsylvania17,9270.86×
Tennessee17,3381.4×
Alabama17,1291.98×
South Carolina14,5811.57×
New York14,4430.42×
Mississippi14,0272.75×
Louisiana13,1881.65×
Virginia13,0500.87×
Indiana12,4971.11×
Michigan12,1270.75×
Missouri11,9751.2×
Oklahoma11,9251.74×
New Jersey10,1600.65×
Washington8,9900.72×
Kentucky8,5901.11×
Nevada8,5241.43×
Maryland8,2780.78×
Utah8,1321.47×
Arkansas7,9421.56×
Colorado6,9400.71×
Kansas6,0391.24×
Wisconsin5,8300.63×
New Mexico5,2281.69×
Oregon5,1640.73×
Iowa4,5260.89×
Massachusetts4,2760.35×
Minnesota4,1580.47×
Idaho4,0211.3×
West Virginia3,8561.34×
Connecticut3,3930.55×
Nebraska2,3930.77×
Delaware1,3610.8×
Wyoming1,1041.2×
Montana9700.57×
New Hampshire6840.28×
Maine6510.29×
North Dakota6350.5×
Rhode Island6230.32×
South Dakota5600.39×
Washington, District of Columbia5490.3×
Hawaii3450.13×
Vermont3060.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swift Transportation audience
BrandAffinityCategory
CarGurus19.67×Cars & Mobility
Love's Travel Stops & Country Stores40.15×Shopping
Google Earth30.17×Internet & Social Media
Estes Express Lines86.55×Cars & Mobility
Google Maps8.83×Internet & Social Media
Indeed.com8.91×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
R+L Carriers54.55×Business & Career
TravelCenters of America38.97×Travel & Leisure
Capital One7.08×Business & Career
Hair Cuttery26.93×Beauty & Wellness
Enterprise Rent-A-Car9.16×Cars & Mobility
Microblogging12.67×Technology & Electronics
Volvo Trucks29.58×Cars & Mobility
XPO Logistics34.17×Business & Career
Singer-songwriter5.51×Music & Radio
Circle K9.29×Shopping
Commercial driver's license18.07×Cars & Mobility
Iveco53.63×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swift Transportation audience
TraitClusterScore
Quality AwarenessPREMIUM2.68
Career OrientationPOWER2.21
Need for SecurityCONSERVATISM1.91
PatriotismCONSERVATISM1.48
Urban LifestyleOPEN1.47
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Swift Transportation
CountryShare
United States91.3%
Mexico2.1%
Canada1.6%

See Swift Transportation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Swift Transportation have in United States?

Swift Transportation has an estimated audience of 618,163 people in United States, concentrated in Texas and California.

What is the gender split and age of Swift Transportation fans?

23.7% of Swift Transportation fans are female, 76.3% are male, with an average age of 39.2 years.

Which brands do Swift Transportation fans like most?

Swift Transportation fans show strongest brand affinity for CarGurus (19.67×), Love's Travel Stops & Country Stores (40.15×), and Google Earth (30.17×) over the country average.

Where do Swift Transportation fans live in United States?

Swift Transportation fans in United States are most concentrated in Texas (reach 82,016), California (reach 69,058), and Florida (reach 48,145). These three regions account for the largest share of the active audience.

What other brands do Swift Transportation fans also like?

Beyond Swift Transportation itself, the audience over-indexes on Love's Travel Stops & Country Stores (40.15×), Google Earth (30.17×), Estes Express Lines (86.55×), and Google Maps (8.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swift Transportation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.