Rascasse Audience Intelligence

Volvo Trucks Target Market in United States

A data profile of the people who buy, follow and care about Volvo Trucks in United States — modelled from more than twelve digital signal sources. Volvo Trucks has an estimated audience of 2,188,799 people in United States.

#8among Commercial vehicles in United States#1347among Brand in United States#455in Cars & Mobility

The average Volvo Trucks fan in United States is 40.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Illinois.

Top brand affinities include Trucking, Semi-trailer, Owner-operator, with strongest over-indexing on Trucking (157.21× the country average).

Demographically, the Volvo Trucks audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volvo Trucks fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Trucking.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo Trucks profile in United States.

Audience size
2.2M
in United States
Gender
23.2%♀
76.8% male
Age
40.8
average years
Country rank
#13256
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Volvo Trucks

23.2% are female, 76.8% are male, average age 40.8.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Volvo Trucks audience in United States
MetricValue
Female23.2%
Male76.8%
Average age40.8
Estimated audience size2,188,799
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Volvo Trucks audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Volvo Trucks audience comes from United States.

Worldwide audience distribution share by country for Volvo Trucks
CountryShare
United States33.5%
Germany8.1%
Spain4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo Trucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Volvo Trucks customers by region in United States
#RegionReachAffinity×
01Wyoming~10K3.25×
02Idaho~20K1.82×
03Utah~30K1.77×
04Illinois~100K1.62×
05North Dakota~7K1.58×
06Nebraska~10K1.38×
07North Carolina~90K1.36×
08Tennessee~60K1.36×
09Indiana~50K1.20×
10Arkansas~20K1.17×
11Mississippi~20K1.13×
12Texas~200K1.09×
13Ohio~70K1.09×
14Virginia~60K1.08×
15South Dakota~5K1.07×
16Missouri~40K1.05×
17Iowa~20K1.05×
18Kansas~20K1.05×
19South Carolina~30K1.04×
20Kentucky~30K1.03×
21New Mexico~10K1.03×
22Montana~6K0.98×
23Pennsylvania~70K0.97×
24West Virginia~9K0.94×
25Louisiana~30K0.93×
26Alaska~4K0.90×
27Alabama~30K0.89×
28Georgia~60K0.88×
29Wisconsin~30K0.86×
30Oregon~20K0.86×
31Oklahoma~20K0.86×
32Maine~7K0.86×
33New Jersey~50K0.84×
34Michigan~50K0.83×
35Maryland~30K0.83×
36Rhode Island~6K0.83×
37Delaware~5K0.83×
38Hawaii~8K0.82×
39New Hampshire~7K0.80×
40Washington, District of Columbia~5K0.80×
41California~200K0.76×
42Nevada~20K0.75×
43Arizona~30K0.72×
44Connecticut~20K0.72×
45Minnesota~20K0.71×
46Washington~30K0.70×
47Colorado~20K0.69×
48Florida~100K0.66×
49Massachusetts~30K0.63×
50New York~70K0.59×
Fig. 06

Affinity by region

Affinity by region — Volvo Trucks, United States
0.59×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo Trucks audience
#·InterestCategoryAffinity×
01TruckingGames157.21×
02Peterbilt TrucksTopic146.33×
03American Trucking AssociationsCars & Mobility114.89×
04PaccarCars & Mobility63.64×
05Owner-operatorBusiness & Career47.20×
06Mack TrucksCars & Mobility46.11×
07Tractor unitCars & Mobility37.07×
08KenworthCars & Mobility29.58×
09Semi-trailerCars & Mobility28.94×
10PrimeBrand28.38×
11PeterbiltCars & Mobility26.11×
12Freestyle MotocrossSports16.26×
13Truck classificationTopic15.49×
14Semi-trailer truckCars & Mobility14.95×
15Google NewsNews13.16×
16Turkey huntingSports12.27×
17Trophy huntingSports10.72×
18Duck huntingSports10.00×
19Dump truckCars & Mobility9.92×
20Bass fishingSports9.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volvo Trucks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
Price SensitivityPREMIUM1.84×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volvo Trucks audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.45×
Design AffinityPREMIUM0.50×
SpiritualityBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Volvo Trucks's target market in United States?

Volvo Trucks's target market in United States covers an estimated 2,188,799 people, concentrated in Texas and California.

02

What is the gender split and age of Volvo Trucks customers?

23.2% of the Volvo Trucks audience are female, 76.8% are male, with an average age of 40.8 years.

03

Which brands do Volvo Trucks fans like most?

Volvo Trucks fans show strongest brand affinity for Trucking (157.21×), Semi-trailer (28.94×), and Owner-operator (47.2×) over the country average.

04

Where do Volvo Trucks fans live in United States?

Volvo Trucks fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Volvo Trucks fans also like?

Beyond Volvo Trucks itself, the audience over-indexes on Semi-trailer (28.94×), Owner-operator (47.2×), Google News (13.16×), and Mack Trucks (46.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in United States

See Volvo Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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