Volvo Trucks Audience in United States

Volvo Trucks logo

Volvo Trucks has an estimated audience of 2,166,778 people in United States. 23.2% are female, 76.8% are male, average age 40.8. Top regions: Texas, California, Illinois. Top brand affinities: Trucking, Semi-trailer, Owner-operator, Google News, Mack Trucks.

The average Volvo Trucks fan in United States is 40.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Trucking, Semi-trailer, Owner-operator, with strongest over-indexing on Trucking (157.21× the country average). Demographically, the Volvo Trucks audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Demographics of Volvo Trucks fans

Demographic split for Volvo Trucks audience in United States
MetricValue
Female23.2%
Male76.8%
Average age40.8
Estimated audience size2,166,778

Audience persona

The typical Volvo Trucks fan in United States is more male, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Trucking.

Top regions in United States

Top regions ranked by reach for Volvo Trucks in United States
RegionReachAffinity
Texas213,2021.14×
California178,5460.75×
Illinois119,1961.65×
North Carolina107,6521.65×
Florida101,1480.69×
Ohio78,7551.18×
New York73,6150.61×
Pennsylvania73,2891×
Georgia63,1620.95×
Virginia62,5561.19×
Tennessee61,8711.42×
New Jersey49,4500.9×
Indiana49,0461.24×
Michigan48,5790.86×
Missouri39,4131.13×
South Carolina36,4391.12×
Utah35,3571.82×
Arizona31,4770.71×
Washington30,6030.7×
Maryland30,3550.81×
Kentucky29,1821.07×
Alabama26,9520.89×
Wisconsin26,7020.82×
Massachusetts24,7500.58×
Idaho23,5642.17×
Colorado22,4870.66×
Louisiana22,2480.8×
Minnesota22,1900.71×
Arkansas21,4121.2×
Oregon21,2940.86×
Mississippi21,0661.18×
Oklahoma19,0220.79×
Kansas17,8171.04×
Iowa17,2480.97×
Nebraska15,4411.42×
Nevada13,9140.66×
Connecticut13,0930.6×
Wyoming11,5503.6×
New Mexico9,7530.9×
West Virginia9,4930.94×
North Dakota9,0162.03×
Montana5,4840.91×
Maine5,1330.66×
South Dakota4,6950.94×
Washington, District of Columbia4,4540.68×
New Hampshire3,6290.43×
Delaware3,1380.53×
Rhode Island2,7800.4×
Hawaii2,4120.26×
Alaska1,6670.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volvo Trucks audience
BrandAffinityCategory
Trucking157.21×Games
Semi-trailer28.94×Cars & Mobility
Owner-operator47.2×Business & Career
Google News13.16×News
Mack Trucks46.11×Cars & Mobility
American Trucking Associations114.89×Cars & Mobility
Prime28.38×
Turkey hunting12.27×Sports
Semi-trailer truck14.95×Cars & Mobility
Tractor unit37.07×Cars & Mobility
Trophy hunting10.72×Sports
Paccar63.64×Cars & Mobility
Peterbilt Trucks146.33×
Dump truck9.92×Cars & Mobility
Kenworth29.58×Cars & Mobility
Bass fishing9.61×Sports
Truck classification15.49×
Duck hunting10×Sports
Peterbilt26.11×Cars & Mobility
Freestyle Motocross16.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volvo Trucks audience
TraitClusterScore
Risk AppetiteTHRILL2.66
PatriotismCONSERVATISM1.86
Family OrientationCONSERVATISM1.84
Luxury OrientationPREMIUM1.65
Need for SecurityCONSERVATISM1.5
Career OrientationPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Volvo Trucks
CountryShare
United States35.5%
Germany8.6%
Canada5.1%

See Volvo Trucks audiences in other countries

More Commercial vehicles audiences in United States

Frequently asked questions

How many fans does Volvo Trucks have in United States?

Volvo Trucks has an estimated audience of 2,166,778 people in United States, concentrated in Texas and California.

What is the gender split and age of Volvo Trucks fans?

23.2% of Volvo Trucks fans are female, 76.8% are male, with an average age of 40.8 years.

Which brands do Volvo Trucks fans like most?

Volvo Trucks fans show strongest brand affinity for Trucking (157.21×), Semi-trailer (28.94×), and Owner-operator (47.2×) over the country average.

Where do Volvo Trucks fans live in United States?

Volvo Trucks fans in United States are most concentrated in Texas (reach 213,202), California (reach 178,546), and Illinois (reach 119,196). These three regions account for the largest share of the active audience.

What other brands do Volvo Trucks fans also like?

Beyond Volvo Trucks itself, the audience over-indexes on Semi-trailer (28.94×), Owner-operator (47.2×), Google News (13.16×), and Mack Trucks (46.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.