Rascasse Audience Intelligence

American Trucking Associations Audience in United States

A data profile of the people who buy, follow and care about American Trucking Associations in United States — modelled from more than twelve digital signal sources. American Trucking Associations has an estimated audience of 320,323 people in United States.

#659among NGO / Political Party in United States#1252in Cars & Mobility

The average American Trucking Associations fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volvo Trucks, Iveco, FedEx, with strongest over-indexing on Volvo Trucks (114.89× the country average).

Demographically, the American Trucking Associations audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Trucking Associations fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Volvo Trucks.

Category: Cars & Mobility · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Trucking Associations profile in United States.

Audience size
320K
in United States
Gender
14.1%♀
85.9% male
Age
40.6
average years
Country rank
#46742
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Trucking Associations fans

14.1% are female, 85.9% are male, average age 40.6.

Fig. 02

Gender split

14.1%
Female
85.9%
Male
Demographic split for American Trucking Associations audience in United States
MetricValue
Female14.1%
Male85.9%
Average age40.6
Estimated audience size320,323
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the American Trucking Associations audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

79.5%

of the worldwide American Trucking Associations audience comes from United States.

Worldwide audience distribution share by country for American Trucking Associations
CountryShare
United States79.5%
Canada5.8%
Germany3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Trucking Associations audience in United States is strongest.

Fig. 05

Top regions by affinity

American Trucking Associations fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.70×
02Virginia~10K1.25×
03Wisconsin~6K1.23×
04Massachusetts~8K1.21×
05Montana~1K1.19×
06Illinois~10K1.18×
07Indiana~7K1.17×
08Maryland~6K1.16×
09Nebraska~2K1.11×
10Kentucky~4K1.08×
11Utah~3K1.08×
12New Mexico~2K1.08×
13Idaho~2K1.08×
14Florida~20K1.06×
15Minnesota~5K1.05×
16Colorado~5K1.03×
17South Dakota<1K1.03×
18Alaska<1K1.01×
19North Dakota<1K1.01×
20Vermont<1K1.01×
21New Hampshire~1K1.00×
22Arkansas~3K0.99×
23Iowa~3K0.98×
24Kansas~2K0.97×
25Tennessee~6K0.96×
26North Carolina~9K0.95×
27Missouri~5K0.95×
28Maine~1K0.95×
29Oregon~3K0.94×
30New York~20K0.92×
31South Carolina~4K0.92×
32Rhode Island<1K0.92×
33Connecticut~3K0.91×
34Delaware<1K0.91×
35Washington~6K0.90×
36Pennsylvania~10K0.89×
37Ohio~9K0.89×
38New Jersey~7K0.89×
39Oklahoma~3K0.89×
40West Virginia~1K0.89×
41California~30K0.88×
42Nevada~3K0.88×
43Michigan~7K0.87×
44Hawaii~1K0.87×
45Texas~20K0.85×
46Mississippi~2K0.85×
47Arizona~5K0.82×
48Georgia~8K0.80×
49Louisiana~3K0.78×
50Alabama~3K0.77×
Fig. 06

Affinity by region

Affinity by region — American Trucking Associations, United States
0.77×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Trucking Associations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Trucking Associations audience
#·InterestCategoryAffinity×
01IvecoCars & Mobility179.43×
02Volvo TrucksCars & Mobility114.89×
03PeugeotCars & Mobility15.88×
04FedExBusiness & Career14.70×
05ExxonMobilCars & Mobility14.58×
06Diesel engineCars & Mobility10.21×
07VolvoCars & Mobility10.19×
08CarcareCars & Mobility9.33×
09BuickCars & Mobility9.16×
10Antique carCars & Mobility8.26×
11Sustainable energyHome & Garden7.95×
12Renewable energyBusiness & Career7.38×
13Automobile repair shopCars & Mobility7.08×
14Solar energyHome & Garden6.45×
15Weather forecastingHome & Garden6.44×
16United Parcel ServiceBusiness & Career5.50×
17Discount TireShopping5.15×
18Vehicle insuranceCars & Mobility4.63×
19Mortgage loansBusiness & Career4.49×
20AutoZoneCars & Mobility3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Trucking Associations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Trucking Associations audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.32×
Career OrientationPOWER2.40×
Convenience OrientationPREMIUM2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Trucking Associations audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.50×
Healthy LifestyleBALANCE0.69×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Trucking Associations have in United States?

American Trucking Associations has an estimated audience of 320,323 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Trucking Associations fans?

14.1% of American Trucking Associations fans are female, 85.9% are male, with an average age of 40.6 years.

03

Which brands do American Trucking Associations fans like most?

American Trucking Associations fans show strongest brand affinity for Volvo Trucks (114.89×), Iveco (179.43×), and FedEx (14.7×) over the country average.

04

Where do American Trucking Associations fans live in United States?

American Trucking Associations fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do American Trucking Associations fans also like?

Beyond American Trucking Associations itself, the audience over-indexes on Iveco (179.43×), FedEx (14.7×), Renewable energy (7.38×), and Diesel engine (10.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Trucking Associations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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