Rascasse Audience Intelligence

Paccar Target Market in United States

A data profile of the people who buy, follow and care about Paccar in United States — modelled from more than twelve digital signal sources. Paccar has an estimated audience of 641,626 people in United States.

#3253among Brand in United States#925in Cars & Mobility

The average Paccar fan in United States is 42.1 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, Texas, California.

Top brand affinities include Volvo Trucks, Love's Travel Stops & Country Stores, Iveco, with strongest over-indexing on Volvo Trucks (63.64× the country average).

Demographically, the Paccar audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paccar fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Volvo Trucks.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paccar profile in United States.

Audience size
642K
in United States
Gender
8.9%♀
91.1% male
Age
42.1
average years
Country rank
#31548
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Paccar

8.9% are female, 91.1% are male, average age 42.1.

Fig. 02

Gender split

8.9%
Female
91.1%
Male
Demographic split for Paccar audience in United States
MetricValue
Female8.9%
Male91.1%
Average age42.1
Estimated audience size641,626
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Paccar audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

53.0%

of the worldwide Paccar audience comes from United States.

Worldwide audience distribution share by country for Paccar
CountryShare
United States53.0%
Canada10.1%
Australia7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paccar audience in United States is strongest.

Fig. 05

Top regions by affinity

Paccar customers by region in United States
#RegionReachAffinity×
01Washington~90K7.37×
02Mississippi~20K3.67×
03Wyoming~2K1.60×
04Michigan~20K1.23×
05Ohio~20K1.21×
06Texas~70K1.20×
07Oklahoma~8K1.16×
08Kentucky~9K1.15×
09Oregon~8K1.10×
10Idaho~3K1.07×
11Indiana~10K1.06×
12North Dakota~1K1.06×
13Illinois~20K1.01×
14Iowa~5K1.00×
15Kansas~5K0.96×
16Nebraska~3K0.96×
17South Dakota~1K0.96×
18Alabama~8K0.93×
19Montana~2K0.93×
20Washington, District of Columbia~2K0.91×
21Alaska~1K0.91×
22Missouri~9K0.89×
23Wisconsin~9K0.88×
24Utah~5K0.88×
25Arkansas~5K0.87×
26Minnesota~8K0.83×
27Georgia~20K0.82×
28Tennessee~10K0.81×
29Arizona~10K0.79×
30Nevada~5K0.78×
31New Mexico~3K0.78×
32West Virginia~2K0.78×
33South Carolina~7K0.77×
34Maine~2K0.77×
35Rhode Island~2K0.77×
36Delaware~1K0.77×
37Colorado~8K0.76×
38New Hampshire~2K0.76×
39Hawaii~2K0.75×
40Pennsylvania~20K0.73×
41Virginia~10K0.70×
42California~50K0.69×
43Louisiana~6K0.69×
44North Carolina~10K0.66×
45Massachusetts~8K0.66×
46Connecticut~4K0.66×
47New York~20K0.62×
48New Jersey~9K0.56×
49Maryland~6K0.56×
50Florida~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Paccar, United States
0.49×1.00×7.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paccar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paccar audience
#·InterestCategoryAffinity×
01IvecoCars & Mobility86.11×
02Volvo TrucksCars & Mobility63.64×
03Estes Express LinesCars & Mobility44.41×
04Love's Travel Stops & Country StoresShopping29.63×
05TravelCenters of AmericaTravel & Leisure27.51×
06XPO LogisticsBusiness & Career27.44×
07PeterbiltCars & Mobility23.22×
08R+L CarriersBusiness & Career22.19×
09Flatbed truckCars & Mobility16.47×
10CumminsBusiness & Career15.79×
11Commercial driver's licenseCars & Mobility13.22×
12SuzukiCars & Mobility10.82×
13Diesel engineCars & Mobility8.94×
14LoggingTechnology & Electronics8.89×
15MotorboatCars & Mobility8.17×
16Alfa RomeoCars & Mobility8.01×
17Dump truckCars & Mobility7.66×
18CarGurusCars & Mobility4.44×
19LogisticsBusiness & Career4.41×
20AutoZoneCars & Mobility3.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paccar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paccar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.59×
Risk AppetiteTHRILL2.36×
Need for SecurityCONSERVATISM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paccar audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
SustainabilityBALANCE0.64×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Paccar's target market in United States?

Paccar's target market in United States covers an estimated 641,626 people, concentrated in Washington and Texas.

02

What is the gender split and age of Paccar customers?

8.9% of the Paccar audience are female, 91.1% are male, with an average age of 42.1 years.

03

Which brands do Paccar fans like most?

Paccar fans show strongest brand affinity for Volvo Trucks (63.64×), Love's Travel Stops & Country Stores (29.63×), and Iveco (86.11×) over the country average.

04

Where do Paccar fans live in United States?

Paccar fans in United States are most concentrated in Washington (reach ~90K), Texas (reach ~70K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paccar fans also like?

Beyond Paccar itself, the audience over-indexes on Love's Travel Stops & Country Stores (29.63×), Iveco (86.11×), TravelCenters of America (27.51×), and Estes Express Lines (44.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Paccar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paccar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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