Paccar Audience in United States

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Paccar has an estimated audience of 640,869 people in United States. 8.9% are female, 91.1% are male, average age 42.1. Top regions: Washington, Texas, California. Top brand affinities: Urban Outfitters, Combat sport, N1 road (South Africa), Breel Embolo, Israel.

The average Paccar fan in United States is 42.1 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, Texas, California. Top brand affinities include Urban Outfitters, Combat sport, N1 road (South Africa), with strongest over-indexing on Urban Outfitters (3.4× the country average). Demographically, the Paccar audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Paccar fans

Demographic split for Paccar audience in United States
MetricValue
Female8.9%
Male91.1%
Average age42.1
Estimated audience size640,869

Audience persona

The typical Paccar fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Paccar in United States
RegionReachAffinity
Washington101,6567.91×
Texas73,5211.33×
California51,5990.73×
Michigan22,9391.37×
Illinois22,9161.07×
New York22,8250.64×
Ohio21,6331.1×
Mississippi21,3374.04×
Florida21,1200.49×
Georgia16,4400.83×
Pennsylvania14,9170.69×
Indiana12,8701.1×
North Carolina12,1990.63×
Virginia11,4970.74×
Arizona10,6320.81×
Tennessee10,1570.79×
Kentucky9,1221.14×
New Jersey8,5820.53×
Missouri8,5510.83×
Oklahoma8,4811.19×
Alabama8,4390.94×
Oregon8,3991.14×
Wisconsin8,3500.87×
Massachusetts8,1920.65×
Colorado7,4500.74×
Minnesota7,2790.79×
South Carolina6,5340.68×
Iowa5,0700.96×
Maryland5,0680.46×
Louisiana4,4520.54×
Kansas4,4270.88×
Utah4,3280.75×
Nevada4,3140.7×
Arkansas3,9330.74×
Connecticut3,4750.54×
Nebraska3,0700.96×
Idaho3,0430.95×
New Mexico1,9960.62×
Wyoming1,8421.94×
Washington, District of Columbia1,6340.85×
West Virginia1,5580.52×
Montana1,3810.78×
Hawaii1,3740.5×
New Hampshire1,2090.48×
North Dakota1,1770.89×
South Dakota1,1580.78×
Maine1,1430.5×
Alaska8670.63×
Rhode Island8340.41×
Delaware6830.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paccar audience
BrandAffinityCategory
Urban Outfitters3.4×Shopping
Combat sport2.18×Sports
N1 road (South Africa)5.55×Travel & Leisure
Breel Embolo65.63×Sports
Israel2.52×Travel & Leisure
Minnesota2.05×Travel & Leisure
Irrigation sprinkler11.01×Home & Garden
Keith Stanfield7.2×Movies & TV
Emperor Entertainment Group12.76×Business & Career
Hipster9.57×Politics & Society
Governor of Michigan6.54×Politics & Society
UK garage4.77×Music & Radio
MK3.44×Music & Radio
Naperville, Illinois6.55×Travel & Leisure
Vocal harmony3.48×Music & Radio
Acoustic music3.4×Music & Radio
Notre Dame Fighting Irish football3.71×Sports
Keeper (password manager)4.34×Technology & Electronics
Grinch2.53×Movies & TV
Racing1.63×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paccar audience
TraitClusterScore
PatriotismCONSERVATISM2.16
Risk AppetiteTHRILL1.87
Need for SecurityCONSERVATISM1.69
DIY MentalityTHRILL1.52
Career OrientationPOWER1.36
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Paccar
CountryShare
United States53.1%
Canada10.1%
Australia7.2%

See Paccar audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Paccar have in United States?

Paccar has an estimated audience of 640,869 people in United States, concentrated in Washington and Texas.

What is the gender split and age of Paccar fans?

8.9% of Paccar fans are female, 91.1% are male, with an average age of 42.1 years.

Which brands do Paccar fans like most?

Paccar fans show strongest brand affinity for Urban Outfitters (3.4×), Combat sport (2.18×), and N1 road (South Africa) (5.55×) over the country average.

Where do Paccar fans live in United States?

Paccar fans in United States are most concentrated in Washington (reach 101,656), Texas (reach 73,521), and California (reach 51,599). These three regions account for the largest share of the active audience.

What other brands do Paccar fans also like?

Beyond Paccar itself, the audience over-indexes on Combat sport (2.18×), N1 road (South Africa) (5.55×), Breel Embolo (65.63×), and Israel (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paccar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.