Cummins Audience in United States

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Cummins has an estimated audience of 2,700,462 people in United States. 14.5% are female, 85.5% are male, average age 37.1. Top regions: Texas, California, Indiana. Top brand affinities: XLR8R, Discount Tire, Freight transport, Diesel engine, Diesel Trucks.

The average Cummins fan in United States is 37.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Indiana. Top brand affinities include XLR8R, Discount Tire, Freight transport, with strongest over-indexing on XLR8R (867.77× the country average). Demographically, the Cummins audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Cummins fans

Demographic split for Cummins audience in United States
MetricValue
Female14.5%
Male85.5%
Average age37.1
Estimated audience size2,700,462

Audience persona

The typical Cummins fan in United States is more male, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for XLR8R.

Top regions in United States

Top regions ranked by reach for Cummins in United States
RegionReachAffinity
Texas254,8511.1×
California194,9410.66×
Indiana186,8883.79×
Florida134,6470.74×
North Carolina114,2641.41×
New York102,2130.68×
Michigan91,6171.3×
Illinois89,6291×
Ohio81,2550.98×
Pennsylvania73,4600.81×
Georgia72,3390.87×
Tennessee71,6961.32×
Minnesota58,1571.5×
South Carolina55,6561.37×
Wisconsin53,3541.31×
Arizona51,3820.93×
Washington50,2940.93×
Virginia48,7300.74×
Colorado41,1510.97×
Missouri40,5720.93×
New Jersey39,2010.57×
Kentucky37,5701.11×
Oklahoma32,6081.09×
Massachusetts30,5730.57×
Louisiana29,1380.84×
Iowa27,6991.24×
Oregon26,6210.86×
Alabama26,0620.69×
Maryland24,9850.54×
Utah24,6821.02×
Arkansas20,3850.92×
Nevada20,3140.78×
Kansas19,7070.93×
Connecticut18,1830.67×
Mississippi17,6060.79×
New Mexico16,8621.25×
Idaho15,6321.15×
Nebraska14,8371.1×
West Virginia11,9400.95×
Montana9,2481.23×
North Dakota8,0871.46×
South Dakota7,2461.16×
New Hampshire6,8910.65×
Wyoming6,6631.66×
Maine6,5300.68×
Washington, District of Columbia6,4930.8×
Alaska6,2341.08×
Hawaii5,1780.45×
Rhode Island3,6280.42×
Delaware3,4100.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cummins audience
BrandAffinityCategory
XLR8R867.77×Music & Radio
Discount Tire6.09×Shopping
Freight transport4.67×Cars & Mobility
Diesel engine8.62×Cars & Mobility
Diesel Trucks32×Cars & Mobility
Trailer (vehicle)7.57×Cars & Mobility
Pilot Flying J7.8×Cars & Mobility
AutoZone3.39×Cars & Mobility
Diesel fuel7.78×Cars & Mobility
Ford-Trucks20.71×Cars & Mobility
Heavy equipment4.74×Home & Garden
Semi-trailer8.59×Cars & Mobility
Engine3.67×Cars & Mobility
Flatbed truck12.03×Cars & Mobility
Semi-trailer truck5.03×Cars & Mobility
O'Reilly Auto Parts3.92×Cars & Mobility
Turbocharger6.51×Cars & Mobility
Trucking industry in the United States6.19×Business & Career
Tractor3.83×Cars & Mobility
Advance Auto Parts3.74×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cummins audience
TraitClusterScore
Need for SecurityCONSERVATISM1.59
PatriotismCONSERVATISM1.47
DIY MentalityTHRILL1.36
Early Adopter MentalityPOWER1.28
Risk AppetiteTHRILL1.2
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Cummins
CountryShare
United States49.7%
Canada5.2%
Brazil5.0%

See Cummins audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Cummins have in United States?

Cummins has an estimated audience of 2,700,462 people in United States, concentrated in Texas and California.

What is the gender split and age of Cummins fans?

14.5% of Cummins fans are female, 85.5% are male, with an average age of 37.1 years.

Which brands do Cummins fans like most?

Cummins fans show strongest brand affinity for XLR8R (867.77×), Discount Tire (6.09×), and Freight transport (4.67×) over the country average.

Where do Cummins fans live in United States?

Cummins fans in United States are most concentrated in Texas (reach 254,851), California (reach 194,941), and Indiana (reach 186,888). These three regions account for the largest share of the active audience.

What other brands do Cummins fans also like?

Beyond Cummins itself, the audience over-indexes on Discount Tire (6.09×), Freight transport (4.67×), Diesel engine (8.62×), and Diesel Trucks (32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cummins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.