Rascasse Audience Intelligence

Cummins Target Market in United States

A data profile of the people who buy, follow and care about Cummins in United States — modelled from more than twelve digital signal sources. Cummins has an estimated audience of 2,695,171 people in United States.

#1146among Brand in United States#902in Business & Career

The average Cummins fan in United States is 37.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Indiana, California.

Top brand affinities include XLR8R, Discount Tire, Freight transport, with strongest over-indexing on XLR8R (867.77× the country average).

Demographically, the Cummins audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cummins fan in United States is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for XLR8R.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cummins profile in United States.

Audience size
2.7M
in United States
Gender
14.5%♀
85.5% male
Age
37.1
average years
Country rank
#11226
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cummins

14.5% are female, 85.5% are male, average age 37.1.

Fig. 02

Gender split

14.5%
Female
85.5%
Male
Demographic split for Cummins audience in United States
MetricValue
Female14.5%
Male85.5%
Average age37.1
Estimated audience size2,695,171
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Cummins audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

48.5%

of the worldwide Cummins audience comes from United States.

Worldwide audience distribution share by country for Cummins
CountryShare
United States48.5%
Canada5.1%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cummins audience in United States is strongest.

Fig. 05

Top regions by affinity

Cummins customers by region in United States
#RegionReachAffinity×
01Indiana~200K3.73×
02Wyoming~7K1.67×
03North Dakota~8K1.48×
04North Carolina~100K1.36×
05Minnesota~50K1.36×
06Wisconsin~50K1.31×
07New Mexico~20K1.31×
08Montana~10K1.29×
09Tennessee~70K1.27×
10South Carolina~50K1.27×
11Michigan~90K1.22×
12Iowa~30K1.22×
13Idaho~20K1.18×
14South Dakota~7K1.18×
15Oklahoma~30K1.16×
16Kentucky~40K1.15×
17Alaska~7K1.14×
18Nebraska~10K1.07×
19West Virginia~10K1.06×
20Texas~200K1.04×
21Utah~20K1.01×
22Arkansas~20K0.97×
23Ohio~80K0.96×
24Missouri~40K0.96×
25Kansas~20K0.95×
26Illinois~80K0.91×
27Colorado~40K0.91×
28Arizona~50K0.90×
29Mississippi~20K0.87×
30Washington~50K0.86×
31Louisiana~30K0.86×
32Georgia~70K0.83×
33Oregon~30K0.83×
34Nevada~20K0.82×
35Pennsylvania~70K0.81×
36Washington, District of Columbia~6K0.78×
37Maine~7K0.77×
38Virginia~50K0.72×
39New Hampshire~8K0.72×
40Connecticut~20K0.71×
41Alabama~30K0.70×
42Florida~100K0.69×
43New York~100K0.63×
44California~200K0.61×
45Delaware~4K0.59×
46New Jersey~40K0.57×
47Maryland~30K0.57×
48Massachusetts~30K0.56×
49Hawaii~6K0.55×
50Rhode Island~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Cummins, United States
0.55×1.00×3.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cummins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cummins audience
#·InterestCategoryAffinity×
01XLR8RMusic & Radio867.77×
02Diesel TrucksCars & Mobility32.00×
03Ford-TrucksCars & Mobility20.71×
04Flatbed truckCars & Mobility12.03×
05Diesel engineCars & Mobility8.62×
06Semi-trailerCars & Mobility8.59×
07Pilot Flying JCars & Mobility7.80×
08Diesel fuelCars & Mobility7.78×
09Trailer (vehicle)Cars & Mobility7.57×
10TurbochargerCars & Mobility6.51×
11Trucking industry in the United StatesBusiness & Career6.19×
12Discount TireShopping6.09×
13Semi-trailer truckCars & Mobility5.03×
14Heavy equipmentHome & Garden4.74×
15Freight transportCars & Mobility4.67×
16O'Reilly Auto PartsCars & Mobility3.92×
17TractorCars & Mobility3.83×
18Advance Auto PartsCars & Mobility3.74×
19EngineCars & Mobility3.67×
20AutoZoneCars & Mobility3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cummins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cummins audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
DIY MentalityTHRILL1.35×
Need for SecurityCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cummins audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Quality AwarenessPREMIUM0.84×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cummins's target market in United States?

Cummins's target market in United States covers an estimated 2,695,171 people, concentrated in Texas and Indiana.

02

What is the gender split and age of Cummins customers?

14.5% of the Cummins audience are female, 85.5% are male, with an average age of 37.1 years.

03

Which brands do Cummins fans like most?

Cummins fans show strongest brand affinity for XLR8R (867.77×), Discount Tire (6.09×), and Freight transport (4.67×) over the country average.

04

Where do Cummins fans live in United States?

Cummins fans in United States are most concentrated in Texas (reach ~200K), Indiana (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cummins fans also like?

Beyond Cummins itself, the audience over-indexes on Discount Tire (6.09×), Freight transport (4.67×), Diesel engine (8.62×), and Diesel Trucks (32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Cummins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cummins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →