Ford-Trucks Audience in United States
Ford-Trucks has an estimated audience of 1,154,395 people in United States. 18.2% are female, 81.8% are male, average age 31.5. Top brand affinities: Autism Awareness, Ford Ka, Diabetes mellitus awareness, Advance Auto Parts, Toyota Tacoma.
Top brand affinities include Autism Awareness, Ford Ka, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Ford-Trucks audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Cars & Mobility · Type: Car Model
Demographics of Ford-Trucks fans
| Metric | Value |
|---|---|
| Female | 18.2% |
| Male | 81.8% |
| Average age | 31.5 |
| Estimated audience size | 1,154,395 |
Audience persona
The typical Ford-Trucks fan in United States is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Ford Ka | 88.24× | Cars & Mobility |
| Diabetes mellitus awareness | 12.48× | Health |
| Advance Auto Parts | 10.71× | Cars & Mobility |
| Toyota Tacoma | 18.38× | Cars & Mobility |
| Google Maps | 5.65× | Internet & Social Media |
| Microblogging | 12.67× | Technology & Electronics |
| Enterprise Rent-A-Car | 8.56× | Cars & Mobility |
| Singer-songwriter | 5.51× | Music & Radio |
| Lifted Trucks | 27.39× | Cars & Mobility |
| ICloud | 10.87× | Technology & Electronics |
| CarGurus | 6.57× | Cars & Mobility |
| AutoZone | 4.49× | Cars & Mobility |
| O'Reilly Auto Parts | 6.98× | Cars & Mobility |
| Antique car | 10.74× | Cars & Mobility |
| Income tax | 13.19× | Business & Career |
| Discount Tire | 6.74× | Shopping |
| Subwoofer | 21.99× | Technology & Electronics |
| Honda Motorcycles | 18.94× | Cars & Mobility |
| Auto show | 10.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.09 |
| Family Orientation | CONSERVATISM | 1.91 |
| DIY Mentality | THRILL | 1.38 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Luxury Orientation | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.8% |
| Canada | 5.3% |
| United Kingdom | 3.3% |
See Ford-Trucks audiences in other countries
More Cars & Mobility audiences in United States
- Jeep Wrangler (9,166,172)
- Ford Mustang (9,097,632)
- Dodge Ram (8,285,991)
- Jeep Grand Cherokee (8,191,812)
- Honda Civic (7,442,965)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ford-Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.