Rascasse Audience Intelligence

Ford-Trucks Audience in United States

A data profile of the people who buy, follow and care about Ford-Trucks in United States — modelled from more than twelve digital signal sources. Ford-Trucks has an estimated audience of 1,122,672 people in United States.

#168among Car Model in United States#690in Cars & Mobility

The average Ford-Trucks fan in United States is 31.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lifted Trucks, Advance Auto Parts, Chevy Trucks, with strongest over-indexing on Lifted Trucks (88.69× the country average).

Demographically, the Ford-Trucks audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford-Trucks fan in United States is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Lifted Trucks.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford-Trucks profile in United States.

Audience size
1.1M
in United States
Gender
18.2%♀
81.8% male
Age
31.5
average years
Country rank
#21860
Car Model in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford-Trucks fans

18.2% are female, 81.8% are male, average age 31.5.

Fig. 02

Gender split

18.2%
Female
81.8%
Male
Demographic split for Ford-Trucks audience in United States
MetricValue
Female18.2%
Male81.8%
Average age31.5
Estimated audience size1,122,672
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Ford-Trucks audience in United States
Age bracketShare%
16-1941%
20-2922%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

64.8%

of the worldwide Ford-Trucks audience comes from United States.

Worldwide audience distribution share by country for Ford-Trucks
CountryShare
United States64.8%
Canada5.2%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford-Trucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford-Trucks fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.39×
02Mississippi~10K1.39×
03West Virginia~7K1.37×
04Alabama~20K1.36×
05Louisiana~20K1.36×
06Arkansas~10K1.31×
07Oklahoma~20K1.28×
08Wyoming~2K1.28×
09Kentucky~20K1.25×
10Alaska~3K1.22×
11New Mexico~7K1.16×
12Tennessee~30K1.15×
13Idaho~7K1.13×
14Georgia~40K1.11×
15Montana~4K1.11×
16Utah~10K1.08×
17Pennsylvania~40K1.07×
18Missouri~20K1.07×
19Indiana~20K1.06×
20Michigan~30K1.05×
21Vermont~2K1.05×
22Nebraska~6K1.04×
23Iowa~10K1.03×
24Maine~4K1.03×
25North Dakota~2K1.02×
26North Carolina~30K1.00×
27Wisconsin~20K0.99×
28Kansas~9K0.99×
29Hawaii~5K0.99×
30South Carolina~20K0.98×
31Ohio~30K0.96×
32South Dakota~3K0.96×
33Arizona~20K0.93×
34New Hampshire~4K0.91×
35Florida~70K0.87×
36Virginia~20K0.87×
37Colorado~20K0.87×
38Oregon~10K0.86×
39Nevada~10K0.86×
40California~100K0.84×
41Delaware~3K0.83×
42Minnesota~10K0.82×
43Washington~20K0.79×
44Illinois~30K0.78×
45Connecticut~8K0.72×
46Maryland~10K0.70×
47Rhode Island~2K0.67×
48Massachusetts~10K0.64×
49New York~40K0.63×
50New Jersey~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Ford-Trucks, United States
0.61×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford-Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford-Trucks audience
#·InterestCategoryAffinity×
01Lifted TrucksCars & Mobility88.69×
02Ford KaCars & Mobility86.36×
03CJ Pony PartsCars & Mobility74.55×
04Chevy TrucksCars & Mobility54.06×
05Ford RangerCars & Mobility28.57×
06CumminsBusiness & Career20.71×
07Toyota TacomaCars & Mobility20.24×
08Volvo TrucksCars & Mobility20.00×
09Chevy ChaseMovies & TV16.93×
10Advance Auto PartsCars & Mobility15.74×
11Auto showCars & Mobility13.65×
12Antique carCars & Mobility13.60×
13Toyota Land CruiserCars & Mobility13.57×
14Ford BroncoCars & Mobility13.27×
15CarcareCars & Mobility12.60×
16O'Reilly Auto PartsCars & Mobility10.49×
17Diesel engineCars & Mobility10.45×
18Discount TireShopping7.77×
19Solar energyHome & Garden6.89×
20AutoZoneCars & Mobility6.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford-Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford-Trucks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.88×
Family OrientationCONSERVATISM2.29×
Convenience OrientationPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford-Trucks audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
MindfulnessBALANCE0.64×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford-Trucks have in United States?

Ford-Trucks has an estimated audience of 1,122,672 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ford-Trucks fans?

18.2% of Ford-Trucks fans are female, 81.8% are male, with an average age of 31.5 years.

03

Which brands do Ford-Trucks fans like most?

Ford-Trucks fans show strongest brand affinity for Lifted Trucks (88.69×), Advance Auto Parts (15.74×), and Chevy Trucks (54.06×) over the country average.

04

Where do Ford-Trucks fans live in United States?

Ford-Trucks fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ford-Trucks fans also like?

Beyond Ford-Trucks itself, the audience over-indexes on Advance Auto Parts (15.74×), Chevy Trucks (54.06×), Ford Ka (86.36×), and O'Reilly Auto Parts (10.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford-Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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