Ford-Trucks Audience in United States
Ford-Trucks has an estimated audience of 1,154,395 people in United States. 18.2% are female, 81.8% are male, average age 31.5. Top brand affinities: Arrietty, Iztacalco, Life of Pi, Omaha Storm Chasers, Product design.
Top brand affinities include Arrietty, Iztacalco, Life of Pi, with strongest over-indexing on Arrietty (54.65× the country average). Demographically, the Ford-Trucks audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Cars & Mobility · Type: Car Model
Demographics of Ford-Trucks fans
| Metric | Value |
|---|---|
| Female | 18.2% |
| Male | 81.8% |
| Average age | 31.5 |
| Estimated audience size | 1,154,395 |
Audience persona
The typical Ford-Trucks fan in United States is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Arrietty.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arrietty | 54.65× | Movies & TV |
| Iztacalco | 88.24× | Travel & Leisure |
| Life of Pi | 22.06× | Movies & TV |
| Omaha Storm Chasers | 33.02× | Sports |
| Product design | 2.94× | Business & Career |
| Urban Outfitters | 2.65× | Shopping |
| Vocal harmony | 5.79× | Music & Radio |
| Hipster | 11.74× | Politics & Society |
| Elsword | 18.65× | Games |
| Electrolyte | 4.84× | Health |
| Iyanla Vanzant | 14.33× | Business & Career |
| Minnesota | 1.62× | Travel & Leisure |
| Historic site | 3.8× | Arts & Culture |
| Academy Award for Best Production Design | 14.69× | Movies & TV |
| Voter registration | 4.11× | Politics & Society |
| Pro-Ject | 3.5× | Music & Radio |
| N1 road (South Africa) | 3.47× | Travel & Leisure |
| Pillow | 1.64× | Home & Garden |
| Gyeongju | 19.72× | Travel & Leisure |
| Endless Space | 16.89× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.09 |
| Family Orientation | CONSERVATISM | 1.91 |
| DIY Mentality | THRILL | 1.38 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Luxury Orientation | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.8% |
| Canada | 5.3% |
| United Kingdom | 3.3% |
See Ford-Trucks audiences in other countries
More Cars & Mobility audiences in United States
- Jeep Wrangler (9,166,172)
- Ford Mustang (9,097,632)
- Dodge Ram (8,285,991)
- Jeep Grand Cherokee (8,191,812)
- Honda Civic (7,442,965)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ford-Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.