Rascasse Audience Intelligence

Ford Bronco Audience in United States

A data profile of the people who buy, follow and care about Ford Bronco in United States — modelled from more than twelve digital signal sources. Ford Bronco has an estimated audience of 4,951,288 people in United States.

#43among Car type in United States#18among Car Model in United States#261in Cars & Mobility

The average Ford Bronco fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Ford Expedition, CarGurus, with strongest over-indexing on AutoZone (3.31× the country average).

Demographically, the Ford Bronco audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Bronco fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Bronco profile in United States.

Audience size
5M
in United States
Gender
22.7%♀
77.3% male
Age
42.2
average years
Country rank
#6764
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Bronco fans

22.7% are female, 77.3% are male, average age 42.2.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Ford Bronco audience in United States
MetricValue
Female22.7%
Male77.3%
Average age42.2
Estimated audience size4,951,288
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Ford Bronco audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

50.6%

of the worldwide Ford Bronco audience comes from United States.

Worldwide audience distribution share by country for Ford Bronco
CountryShare
United States50.6%
Brazil5.7%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Bronco audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Bronco fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.17×
02Michigan~200K1.17×
03Louisiana~80K1.16×
04West Virginia~30K1.14×
05Oklahoma~60K1.13×
06Utah~50K1.12×
07Arkansas~50K1.12×
08Tennessee~100K1.10×
09Missouri~90K1.10×
10Colorado~90K1.10×
11Mississippi~50K1.10×
12Alabama~80K1.09×
13Florida~400K1.08×
14Nebraska~30K1.07×
15Idaho~30K1.07×
16New Jersey~100K1.06×
17South Carolina~80K1.06×
18Ohio~200K1.05×
19Arizona~100K1.05×
20Connecticut~50K1.05×
21New Hampshire~20K1.05×
22New Mexico~30K1.04×
23Georgia~200K1.03×
24Indiana~100K1.03×
25Pennsylvania~200K1.02×
26Illinois~200K1.02×
27Kansas~40K1.01×
28North Carolina~200K1.00×
29Kentucky~60K1.00×
30Iowa~40K1.00×
31Maine~20K0.99×
32North Dakota~10K0.99×
33Massachusetts~100K0.96×
34Wisconsin~70K0.95×
35Nevada~50K0.94×
36Montana~10K0.94×
37Delaware~10K0.94×
38California~500K0.93×
39Virginia~100K0.93×
40South Dakota~10K0.91×
41Minnesota~60K0.89×
42Vermont~8K0.89×
43Alaska~10K0.88×
44New York~200K0.86×
45Washington~90K0.86×
46Oregon~50K0.85×
47Maryland~70K0.84×
48Rhode Island~10K0.84×
49Hawaii~20K0.82×
50Washington, District of Columbia~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Ford Bronco, United States
0.72×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Bronco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Bronco audience
#·InterestCategoryAffinity×
01Ford ExpeditionCars & Mobility13.44×
02Ford Ranger (T6)Cars & Mobility13.06×
03Ford ExplorerCars & Mobility10.45×
04Toyota 4RunnerCars & Mobility8.21×
05Toyota TundraCars & Mobility7.55×
06OverlandingTravel & Leisure6.88×
07Toyota TacomaCars & Mobility6.55×
08Jeep WranglerCars & Mobility6.31×
09Off-road racingCars & Mobility5.57×
10Suspension (vehicle)Cars & Mobility5.28×
11CarGurusCars & Mobility4.07×
12Discount TireShopping3.87×
13O'Reilly Auto PartsCars & Mobility3.77×
14Advance Auto PartsCars & Mobility3.56×
15AutoZoneCars & Mobility3.31×
16General MotorsCars & Mobility2.98×
17WheelCars & Mobility2.66×
18TireCars & Mobility2.59×
19Eastern Time ZonePolitics & Society2.09×
20AutomobilesCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Bronco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Bronco audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Need for SecurityCONSERVATISM1.62×
Risk AppetiteTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Bronco audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
Design AffinityPREMIUM0.89×
IndulgenceJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Bronco have in United States?

Ford Bronco has an estimated audience of 4,951,288 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ford Bronco fans?

22.7% of Ford Bronco fans are female, 77.3% are male, with an average age of 42.2 years.

03

Which brands do Ford Bronco fans like most?

Ford Bronco fans show strongest brand affinity for AutoZone (3.31×), Ford Expedition (13.44×), and CarGurus (4.07×) over the country average.

04

Where do Ford Bronco fans live in United States?

Ford Bronco fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Bronco fans also like?

Beyond Ford Bronco itself, the audience over-indexes on Ford Expedition (13.44×), CarGurus (4.07×), Ford Explorer (10.45×), and Discount Tire (3.87×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Bronco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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