Ford Bronco Audience in United States

Ford Bronco logo

Ford Bronco has an estimated audience of 5,057,761 people in United States. 22.7% are female, 77.3% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: AutoZone, Ford Expedition, CarGurus, Ford Explorer, Discount Tire.

The average Ford Bronco fan in United States is 42.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AutoZone, Ford Expedition, CarGurus, with strongest over-indexing on AutoZone (3.31× the country average). Demographically, the Ford Bronco audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Bronco fans

Demographic split for Ford Bronco audience in United States
MetricValue
Female22.7%
Male77.3%
Average age42.2
Estimated audience size5,057,761

Audience persona

The typical Ford Bronco fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Ford Bronco in United States
RegionReachAffinity
Texas543,8941.25×
California527,7810.95×
Florida371,3281.08×
New York238,8750.85×
Illinois181,2301.08×
Pennsylvania175,4541.03×
Ohio169,1091.09×
Georgia165,6221.06×
Michigan161,0441.22×
North Carolina158,5101.04×
New Jersey137,7031.07×
Virginia115,8610.94×
Tennessee114,3181.13×
Arizona109,0311.06×
Indiana98,3731.06×
Massachusetts97,5360.98×
Colorado91,1481.14×
Missouri90,5401.11×
Washington90,1140.89×
South Carolina83,7191.1×
Louisiana75,3281.15×
Alabama75,1791.06×
Maryland74,6150.86×
Wisconsin74,0520.97×
Minnesota66,1630.91×
Kentucky63,4781×
Oklahoma62,9831.12×
Connecticut51,1181.01×
Utah50,9481.12×
Oregon50,4950.87×
Arkansas44,6591.07×
Mississippi44,6411.07×
Nevada44,6100.91×
Iowa42,4321.02×
Kansas40,7001.02×
Idaho27,1521.07×
Nebraska27,1491.07×
New Mexico26,1071.03×
West Virginia25,6371.09×
New Hampshire20,2661.02×
Hawaii17,5270.81×
Maine17,3280.96×
Montana13,1720.94×
Rhode Island12,6210.78×
Delaware12,3300.88×
Washington, District of Columbia10,7160.7×
South Dakota10,5250.9×
North Dakota9,6450.93×
Alaska8,5550.79×
Vermont7,4480.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Bronco audience
BrandAffinityCategory
AutoZone3.31×Cars & Mobility
Ford Expedition13.44×Cars & Mobility
CarGurus4.07×Cars & Mobility
Ford Explorer10.45×Cars & Mobility
Discount Tire3.87×Shopping
Jeep Wrangler6.31×Cars & Mobility
O'Reilly Auto Parts3.77×Cars & Mobility
Off-road racing5.57×Cars & Mobility
Toyota 4Runner8.21×Cars & Mobility
Advance Auto Parts3.56×Cars & Mobility
Ford Ranger (T6)13.06×Cars & Mobility
Overlanding6.88×Travel & Leisure
Wheel2.66×Cars & Mobility
Toyota Tundra7.55×Cars & Mobility
Suspension (vehicle)5.28×Cars & Mobility
Toyota Tacoma6.55×Cars & Mobility
Fox News Channel1.52×Movies & TV
Eastern Time Zone2.09×Politics & Society
Automobiles1.5×Cars & Mobility
General Motors2.98×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Bronco audience
TraitClusterScore
PatriotismCONSERVATISM1.98
Family OrientationCONSERVATISM1.48
Risk AppetiteTHRILL1.39
Need for SecurityCONSERVATISM1.37
Luxury OrientationPREMIUM1.35
DIY MentalityTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Ford Bronco
CountryShare
United States51.4%
Brazil6.2%
Canada4.6%

See Ford Bronco audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Bronco have in United States?

Ford Bronco has an estimated audience of 5,057,761 people in United States, concentrated in Texas and California.

What is the gender split and age of Ford Bronco fans?

22.7% of Ford Bronco fans are female, 77.3% are male, with an average age of 42.2 years.

Which brands do Ford Bronco fans like most?

Ford Bronco fans show strongest brand affinity for AutoZone (3.31×), Ford Expedition (13.44×), and CarGurus (4.07×) over the country average.

Where do Ford Bronco fans live in United States?

Ford Bronco fans in United States are most concentrated in Texas (reach 543,894), California (reach 527,781), and Florida (reach 371,328). These three regions account for the largest share of the active audience.

What other brands do Ford Bronco fans also like?

Beyond Ford Bronco itself, the audience over-indexes on Ford Expedition (13.44×), CarGurus (4.07×), Ford Explorer (10.45×), and Discount Tire (3.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Bronco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.