Ford Ranger (T6) Audience in United States

Ford Ranger (T6) has an estimated audience of 1,793,248 people in United States. 15.9% are female, 84.1% are male, average age 41.7. Top regions: Texas, California, Florida. Top brand affinities: Compact sport utility vehicle, CarGurus, Hyundai Elantra, Honda Accord, Toyota Tacoma.

The average Ford Ranger (T6) fan in United States is 41.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Compact sport utility vehicle, CarGurus, Hyundai Elantra, with strongest over-indexing on Compact sport utility vehicle (55.77× the country average). Demographically, the Ford Ranger (T6) audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Ranger (T6) fans

Demographic split for Ford Ranger (T6) audience in United States
MetricValue
Female15.9%
Male84.1%
Average age41.7
Estimated audience size1,793,248

Audience persona

The typical Ford Ranger (T6) fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Compact sport utility vehicle.

Top regions in United States

Top regions ranked by reach for Ford Ranger (T6) in United States
RegionReachAffinity
Texas185,6101.2×
California181,1590.92×
Florida115,9920.96×
New York59,8730.6×
Pennsylvania56,0760.93×
North Carolina54,8111.02×
Georgia54,1080.98×
Ohio52,8680.96×
Michigan52,0791.11×
Illinois50,5550.85×
Arizona43,6681.19×
Tennessee40,8301.14×
Virginia38,4310.88×
Washington37,0961.03×
Indiana34,0271.04×
Missouri32,9541.14×
Colorado31,8531.13×
New Jersey29,3140.64×
Alabama28,7411.15×
South Carolina27,8341.03×
Wisconsin25,4670.94×
Kentucky25,4661.13×
Oklahoma25,3361.27×
Massachusetts24,8260.7×
Louisiana24,0881.04×
Minnesota24,0400.94×
Oregon23,4181.14×
Maryland21,2670.69×
Utah20,1841.26×
Arkansas17,4131.18×
Iowa15,7431.07×
Kansas15,6011.1×
Mississippi15,0741.02×
Nevada14,5770.84×
Connecticut13,1100.73×
Idaho11,7851.31×
West Virginia10,7431.29×
New Mexico10,4981.17×
Nebraska10,0841.12×
Hawaii6,6750.87×
New Hampshire6,6680.94×
Maine6,6481.03×
Montana5,6551.14×
Alaska4,5351.18×
South Dakota4,0940.99×
Rhode Island3,8360.67×
North Dakota3,5800.97×
Delaware3,5720.72×
Vermont3,2081.02×
Wyoming2,9971.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Ranger (T6) audience
BrandAffinityCategory
Compact sport utility vehicle55.77×Cars & Mobility
CarGurus9.82×Cars & Mobility
Hyundai Elantra34.21×Cars & Mobility
Honda Accord22.69×Cars & Mobility
Toyota Tacoma19.64×Cars & Mobility
Mazda633.49×Cars & Mobility
Mazda CX-358.44×Cars & Mobility
Enterprise Rent-A-Car7.06×Cars & Mobility
Ford Expedition19.96×Cars & Mobility
Google Maps4.01×Internet & Social Media
O'Reilly Auto Parts6.39×Cars & Mobility
Jeep Cherokee24.94×Cars & Mobility
Ford Explorer14.92×Cars & Mobility
AutoZone3.68×Cars & Mobility
Off-road vehicle8.37×Cars & Mobility
Carcare8.46×Cars & Mobility
Capital One3.27×Business & Career
Advance Auto Parts5.05×Cars & Mobility
Family car8.12×Cars & Mobility
Jeep Wrangler7.84×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Ranger (T6) audience
TraitClusterScore
PatriotismCONSERVATISM4.12
Family OrientationCONSERVATISM2.28
Luxury OrientationPREMIUM2.11
DIY MentalityTHRILL1.99
Need for SecurityCONSERVATISM1.59
Quality AwarenessPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Ford Ranger (T6)
CountryShare
United States20.6%
Brazil13.5%
Australia7.5%

See Ford Ranger (T6) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Ranger (T6) have in United States?

Ford Ranger (T6) has an estimated audience of 1,793,248 people in United States, concentrated in Texas and California.

What is the gender split and age of Ford Ranger (T6) fans?

15.9% of Ford Ranger (T6) fans are female, 84.1% are male, with an average age of 41.7 years.

Which brands do Ford Ranger (T6) fans like most?

Ford Ranger (T6) fans show strongest brand affinity for Compact sport utility vehicle (55.77×), CarGurus (9.82×), and Hyundai Elantra (34.21×) over the country average.

Where do Ford Ranger (T6) fans live in United States?

Ford Ranger (T6) fans in United States are most concentrated in Texas (reach 185,610), California (reach 181,159), and Florida (reach 115,992). These three regions account for the largest share of the active audience.

What other brands do Ford Ranger (T6) fans also like?

Beyond Ford Ranger (T6) itself, the audience over-indexes on CarGurus (9.82×), Hyundai Elantra (34.21×), Honda Accord (22.69×), and Toyota Tacoma (19.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Ranger (T6). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.