Rascasse Audience Intelligence

Ford Explorer Audience in United States

A data profile of the people who buy, follow and care about Ford Explorer in United States — modelled from more than twelve digital signal sources. Ford Explorer has an estimated audience of 3,888,212 people in United States.

#29among Car Model in United States#306in Cars & Mobility

The average Ford Explorer fan in United States is 40.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ford Expedition, Ford Escape, Used car, with strongest over-indexing on Ford Expedition (20.14× the country average).

Demographically, the Ford Explorer audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Explorer fan in United States is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Ford Expedition.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Explorer profile in United States.

Audience size
3.9M
in United States
Gender
29.2%♀
70.8% male
Age
40.8
average years
Country rank
#8218
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Explorer fans

29.2% are female, 70.8% are male, average age 40.8.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Ford Explorer audience in United States
MetricValue
Female29.2%
Male70.8%
Average age40.8
Estimated audience size3,888,212
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Ford Explorer audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Ford Explorer audience comes from United States.

Worldwide audience distribution share by country for Ford Explorer
CountryShare
United States31.6%
Germany5.5%
Philippines4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Explorer audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Explorer fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.40×
02Oklahoma~50K1.24×
03Kentucky~60K1.21×
04Indiana~80K1.19×
05Iowa~40K1.16×
06Nebraska~20K1.16×
07Louisiana~60K1.15×
08North Dakota~9K1.15×
09Mississippi~40K1.14×
10Arkansas~40K1.14×
11Kansas~40K1.14×
12West Virginia~20K1.14×
13Missouri~70K1.13×
14Tennessee~90K1.10×
15Wisconsin~60K1.10×
16South Dakota~10K1.10×
17Texas~400K1.09×
18Illinois~100K1.09×
19Alabama~60K1.09×
20Florida~300K1.04×
21Ohio~100K1.04×
22Idaho~20K1.03×
23Pennsylvania~100K1.02×
24North Carolina~100K1.02×
25New Jersey~100K1.02×
26Minnesota~60K1.02×
27South Carolina~60K1.01×
28Wyoming~6K1.01×
29Georgia~100K1.00×
30Utah~30K0.97×
31Virginia~90K0.96×
32Montana~10K0.95×
33Maryland~60K0.94×
34Alaska~8K0.94×
35Arizona~70K0.93×
36Delaware~10K0.92×
37New Mexico~20K0.90×
38Nevada~30K0.89×
39Maine~10K0.89×
40Connecticut~30K0.88×
41Colorado~50K0.87×
42Massachusetts~70K0.86×
43New Hampshire~10K0.86×
44New York~200K0.85×
45California~300K0.81×
46Washington~60K0.80×
47Oregon~40K0.80×
48Hawaii~10K0.73×
49Rhode Island~9K0.73×
50Washington, District of Columbia~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Ford Explorer, United States
0.68×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Explorer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Explorer audience
#·InterestCategoryAffinity×
01Ford EdgeCars & Mobility23.08×
02Ford EscapeCars & Mobility21.30×
03Ford ExpeditionCars & Mobility20.14×
04Ford EcoSportCars & Mobility20.10×
05Ford Ranger (T6)Cars & Mobility16.92×
06Toyota SequoiaCars & Mobility14.70×
07Seven (Korean singer)Music & Radio13.40×
08Honda PilotCars & Mobility11.19×
09Carfax (company)Cars & Mobility6.07×
10Certified Pre-OwnedCars & Mobility5.97×
11CarGurusCars & Mobility5.11×
12AutotraderCars & Mobility4.96×
13Used carCars & Mobility4.50×
14Used CarsCars & Mobility4.44×
15Commercial vehicleCars & Mobility3.85×
16O'Reilly Auto PartsCars & Mobility3.73×
17AutoZoneCars & Mobility3.72×
18SUVsCars & Mobility3.10×
19Online shoppingShopping1.75×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Explorer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Explorer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.00×
Family OrientationCONSERVATISM1.78×
PatriotismCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Explorer audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.75×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Explorer have in United States?

Ford Explorer has an estimated audience of 3,888,212 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ford Explorer fans?

29.2% of Ford Explorer fans are female, 70.8% are male, with an average age of 40.8 years.

03

Which brands do Ford Explorer fans like most?

Ford Explorer fans show strongest brand affinity for Ford Expedition (20.14×), Ford Escape (21.3×), and Used car (4.5×) over the country average.

04

Where do Ford Explorer fans live in United States?

Ford Explorer fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Explorer fans also like?

Beyond Ford Explorer itself, the audience over-indexes on Ford Escape (21.3×), Used car (4.5×), AutoZone (3.72×), and CarGurus (5.11×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Explorer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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