Ford Explorer Audience in United States

Ford Explorer logo

Ford Explorer has an estimated audience of 3,913,805 people in United States. 29.2% are female, 70.8% are male, average age 40.8. Top regions: Texas, California, Florida. Top brand affinities: Ford Expedition, Ford Escape, AutoZone, Used car, CarGurus.

The average Ford Explorer fan in United States is 40.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ford Expedition, Ford Escape, AutoZone, with strongest over-indexing on Ford Expedition (20.14× the country average). Demographically, the Ford Explorer audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Ford Explorer fans

Demographic split for Ford Explorer audience in United States
MetricValue
Female29.2%
Male70.8%
Average age40.8
Estimated audience size3,913,805

Audience persona

The typical Ford Explorer fan in United States is more male, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Ford Expedition.

Top regions in United States

Top regions ranked by reach for Ford Explorer in United States
RegionReachAffinity
Texas374,2921.11×
California362,2970.84×
Florida281,8631.06×
New York192,8010.88×
Michigan146,9161.44×
Illinois144,4921.11×
Pennsylvania134,1601.02×
Ohio128,4651.07×
Georgia127,4851.06×
North Carolina124,3811.06×
New Jersey102,6841.03×
Virginia93,9020.98×
Tennessee89,7111.14×
Indiana88,2691.23×
Arizona76,4180.96×
Missouri73,4101.16×
Massachusetts67,6930.88×
Wisconsin65,8741.12×
Washington64,9030.83×
Maryland64,7150.96×
South Carolina61,2721.04×
Kentucky59,8891.22×
Louisiana57,7531.14×
Alabama57,5221.05×
Minnesota56,6231.01×
Oklahoma55,4921.28×
Colorado54,7500.89×
Iowa37,1461.15×
Oregon36,9880.82×
Arkansas36,1611.12×
Mississippi35,9411.11×
Kansas35,3311.15×
Utah34,9421×
Nevada34,6060.91×
Connecticut34,1270.87×
Nebraska22,3541.14×
Idaho19,9721.02×
West Virginia19,9301.09×
New Mexico17,7180.9×
New Hampshire12,8130.83×
Maine12,1520.87×
Hawaii11,1160.66×
Montana10,1230.93×
Delaware9,5520.88×
South Dakota9,3931.04×
North Dakota8,5631.06×
Rhode Island8,4900.68×
Washington, District of Columbia7,8620.67×
Alaska7,2150.86×
Wyoming5,3570.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Explorer audience
BrandAffinityCategory
Ford Expedition20.14×Cars & Mobility
Ford Escape21.3×Cars & Mobility
AutoZone3.72×Cars & Mobility
Used car4.5×Cars & Mobility
CarGurus5.11×Cars & Mobility
Ford Edge23.08×Cars & Mobility
Ford EcoSport20.1×Cars & Mobility
Toyota Sequoia14.7×Cars & Mobility
SUVs3.1×Cars & Mobility
Ford Ranger (T6)16.92×Cars & Mobility
Carfax (company)6.07×Cars & Mobility
Used Cars4.44×Cars & Mobility
Autotrader4.96×Cars & Mobility
Online shopping1.75×Shopping
Honda Pilot11.19×Cars & Mobility
Seven (Korean singer)13.4×Music & Radio
Certified Pre-Owned5.97×Cars & Mobility
Business1.66×Business & Career
Commercial vehicle3.85×Cars & Mobility
Kelley Blue Book4.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Explorer audience
TraitClusterScore
Family OrientationCONSERVATISM1.6
Need for SecurityCONSERVATISM1.55
Quality AwarenessPREMIUM1.46
ExtroversionTHRILL1.14
Career OrientationPOWER1.1
PatriotismCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Ford Explorer
CountryShare
United States32.1%
Germany5.3%
Philippines4.2%

See Ford Explorer audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Ford Explorer have in United States?

Ford Explorer has an estimated audience of 3,913,805 people in United States, concentrated in Texas and California.

What is the gender split and age of Ford Explorer fans?

29.2% of Ford Explorer fans are female, 70.8% are male, with an average age of 40.8 years.

Which brands do Ford Explorer fans like most?

Ford Explorer fans show strongest brand affinity for Ford Expedition (20.14×), Ford Escape (21.3×), and AutoZone (3.72×) over the country average.

Where do Ford Explorer fans live in United States?

Ford Explorer fans in United States are most concentrated in Texas (reach 374,292), California (reach 362,297), and Florida (reach 281,863). These three regions account for the largest share of the active audience.

What other brands do Ford Explorer fans also like?

Beyond Ford Explorer itself, the audience over-indexes on Ford Escape (21.3×), AutoZone (3.72×), Used car (4.5×), and CarGurus (5.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Explorer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.