Ford Explorer Audience in Germany
Ford Explorer has an estimated audience of 647,045 people in Germany. 31.6% are female, 68.4% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Urban fantasy, Ford Bronco, Charlotte Link, Thalia.
The average Ford Explorer fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Urban fantasy, Ford Bronco, with strongest over-indexing on Tagesschau (2.31× the country average). Demographically, the Ford Explorer audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Ford Explorer fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 36.9 |
| Estimated audience size | 647,045 |
Audience persona
The typical Ford Explorer fan in Germany is more male, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 212,277 | 1.5× |
| Bayern | 111,929 | 1.08× |
| Baden-Württemberg | 100,802 | 1.14× |
| Niedersachsen | 75,110 | 1.2× |
| Hessen | 57,329 | 1.16× |
| Rheinland-Pfalz | 34,180 | 1.05× |
| Sachsen | 27,517 | 0.87× |
| Schleswig-Holstein | 23,276 | 1× |
| Berlin | 23,134 | 0.8× |
| Brandenburg | 19,275 | 0.96× |
| Hamburg | 14,972 | 1.02× |
| Sachsen-Anhalt | 13,733 | 0.82× |
| Thüringen | 13,422 | 0.81× |
| Mecklenburg-Vorpommern | 10,464 | 0.85× |
| Saarland | 8,401 | 1.06× |
| Bremen | 3,763 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.31× | Movies & TV |
| Urban fantasy | 9.28× | Literature |
| Ford Bronco | 13.78× | Cars & Mobility |
| Charlotte Link | 10.12× | Literature |
| Thalia | 3.99× | Shopping |
| Sweepstakes | 4.86× | Games |
| Spiegel Online | 1.67× | News |
| Wunschgutschein | 2.39× | Shopping |
| Ford Ranger (T6) | 8.85× | Cars & Mobility |
| Picture book | 2.86× | Literature |
| Women's fiction | 4.53× | Literature |
| Gala | 1.53× | News |
| Nele Neuhaus | 7.81× | Literature |
| Jussi Adler-Olsen | 10.62× | Literature |
| Ford Ranger | 5.89× | Cars & Mobility |
| Ford Kuga | 4.95× | Cars & Mobility |
| Tchibo | 1.77× | Shopping |
| Ford Expedition | 17.6× | Cars & Mobility |
| Let's Dance (German TV series) | 1.74× | Movies & TV |
| Sebastian Fitzek | 4.21× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.67 |
| Patriotism | CONSERVATISM | 1.52 |
| DIY Mentality | THRILL | 1.4 |
| Family Orientation | CONSERVATISM | 1.4 |
| Need for Security | CONSERVATISM | 1.33 |
| Risk Appetite | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| Germany | 5.3% |
| Philippines | 4.2% |
See Ford Explorer audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Ford Explorer have in Germany?
Ford Explorer has an estimated audience of 647,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Explorer fans?
31.6% of Ford Explorer fans are female, 68.4% are male, with an average age of 36.9 years.
Which brands do Ford Explorer fans like most?
Ford Explorer fans show strongest brand affinity for Tagesschau (2.31×), Urban fantasy (9.28×), and Ford Bronco (13.78×) over the country average.
Where do Ford Explorer fans live in Germany?
Ford Explorer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 212,277), Bayern (reach 111,929), and Baden-Württemberg (reach 100,802). These three regions account for the largest share of the active audience.
What other brands do Ford Explorer fans also like?
Beyond Ford Explorer itself, the audience over-indexes on Urban fantasy (9.28×), Ford Bronco (13.78×), Charlotte Link (10.12×), and Thalia (3.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Explorer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.