Rascasse Audience Intelligence

Ford Explorer Audience in Germany

A data profile of the people who buy, follow and care about Ford Explorer in Germany — modelled from more than twelve digital signal sources. Ford Explorer has an estimated audience of 677,549 people in Germany.

#114among Car Model in Germany#422in Cars & Mobility

The average Ford Explorer fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Urban fantasy, Ford Bronco, with strongest over-indexing on Tagesschau (2.31× the country average).

Demographically, the Ford Explorer audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Tradition, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ford Explorer fan in Germany is more male, around 36.9 years old, with strong Tradition tendencies and a notable affinity for Tagesschau.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Explorer profile in Germany.

Audience size
678K
in Germany
Gender
31.6%♀
68.4% male
Age
36.9
average years
Country rank
#9092
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Explorer fans

31.6% are female, 68.4% are male, average age 36.9.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Ford Explorer audience in Germany
MetricValue
Female31.6%
Male68.4%
Average age36.9
Estimated audience size677,549
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Ford Explorer audience in Germany
Age bracketShare%
16-1934%
20-2913%
30-3915%
40-4918%
50+21%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Ford Explorer audience comes from Germany.

Worldwide audience distribution share by country for Ford Explorer
CountryShare
United States31.6%
Germany5.5%
Philippines4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Explorer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ford Explorer fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.42×
02Saarland~10K1.23×
03Niedersachsen~80K1.19×
04Hessen~60K1.13×
05Baden-Württemberg~100K1.11×
06Bayern~100K1.10×
07Rheinland-Pfalz~30K1.06×
08Schleswig-Holstein~20K1.03×
09Hamburg~20K1.03×
10Brandenburg~20K0.93×
11Sachsen~30K0.87×
12Mecklenburg-Vorpommern~10K0.86×
13Thüringen~10K0.83×
14Sachsen-Anhalt~10K0.81×
15Berlin~20K0.74×
16Bremen~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Ford Explorer, Germany
0.71×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Explorer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Explorer audience
#·InterestCategoryAffinity×
01Ford ExpeditionCars & Mobility17.60×
02Ford BroncoCars & Mobility13.78×
03Jussi Adler-OlsenLiterature10.62×
04Charlotte LinkLiterature10.12×
05Urban fantasyLiterature9.28×
06Ford Ranger (T6)Cars & Mobility8.85×
07Nele NeuhausLiterature7.81×
08Ford RangerCars & Mobility5.89×
09Ford KugaCars & Mobility4.95×
10SweepstakesGames4.86×
11Women's fictionLiterature4.53×
12Public libraryLiterature4.53×
13Sebastian FitzekLiterature4.21×
14ThaliaShopping3.99×
15Picture bookLiterature2.86×
16WunschgutscheinShopping2.39×
17TagesschauMovies & TV2.31×
18HugendubelShopping2.05×
19TchiboShopping1.77×
20Spiegel OnlineNews1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Explorer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Explorer audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.05×
CreativityOPEN1.03×
Community OrientationOPEN0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Explorer audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
Risk AppetiteTHRILL0.58×
Urban LifestyleOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Explorer have in Germany?

Ford Explorer has an estimated audience of 677,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ford Explorer fans?

31.6% of Ford Explorer fans are female, 68.4% are male, with an average age of 36.9 years.

03

Which brands do Ford Explorer fans like most?

Ford Explorer fans show strongest brand affinity for Tagesschau (2.31×), Urban fantasy (9.28×), and Ford Bronco (13.78×) over the country average.

04

Where do Ford Explorer fans live in Germany?

Ford Explorer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Explorer fans also like?

Beyond Ford Explorer itself, the audience over-indexes on Urban fantasy (9.28×), Ford Bronco (13.78×), Charlotte Link (10.12×), and Thalia (3.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Ford Explorer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ford Explorer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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