Rascasse Audience Intelligence

Ford Bronco Audience in Germany

A data profile of the people who buy, follow and care about Ford Bronco in Germany — modelled from more than twelve digital signal sources. Ford Bronco has an estimated audience of 389,495 people in Germany.

#232among Car type in Germany#225among Car Model in Germany#656in Cars & Mobility

The average Ford Bronco fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Troller Veículos Especiais, Ford F-650, Ford Ranger (T6), with strongest over-indexing on Troller Veículos Especiais (215.39× the country average).

Demographically, the Ford Bronco audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ford Bronco fan in Germany is more male, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Troller Veículos Especiais.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Bronco profile in Germany.

Audience size
389K
in Germany
Gender
15.7%♀
84.3% male
Age
40.6
average years
Country rank
#14307
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Bronco fans

15.7% are female, 84.3% are male, average age 40.6.

Fig. 02

Gender split

15.7%
Female
84.3%
Male
Demographic split for Ford Bronco audience in Germany
MetricValue
Female15.7%
Male84.3%
Average age40.6
Estimated audience size389,495
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Ford Bronco audience in Germany
Age bracketShare%
16-1920%
20-2914%
30-3919%
40-4925%
50+22%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Ford Bronco audience comes from Germany.

Worldwide audience distribution share by country for Ford Bronco
CountryShare
United States50.6%
Brazil5.7%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Bronco audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ford Bronco fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.23×
02Bayern~70K1.20×
03Nordrhein-Westfalen~100K1.16×
04Baden-Württemberg~60K1.16×
05Hamburg~10K1.15×
06Saarland~5K1.13×
07Rheinland-Pfalz~20K1.05×
08Schleswig-Holstein~10K1.05×
09Niedersachsen~40K1.03×
10Mecklenburg-Vorpommern~7K0.93×
11Sachsen~20K0.91×
12Thüringen~9K0.91×
13Brandenburg~10K0.87×
14Sachsen-Anhalt~8K0.82×
15Berlin~10K0.74×
16Bremen~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Ford Bronco, Germany
0.70×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Bronco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Bronco audience
#·InterestCategoryAffinity×
01Troller Veículos EspeciaisShopping215.39×
02Ford F-650Cars & Mobility209.44×
03Ford CargoCars & Mobility175.79×
04Ford FieldSports143.79×
05Ford ModelsBrand80.40×
06Ford Ranger (T6)Cars & Mobility69.14×
07Ford CustomCars & Mobility63.40×
08Ford ExpeditionCars & Mobility59.28×
09Ford Model TCars & Mobility50.06×
10Ford EscapeCars & Mobility41.12×
11Ford S-MaxCars & Mobility28.86×
12Ford ExplorerCars & Mobility28.34×
13Ford MondeoCars & Mobility27.86×
14Ford EcoSportCars & Mobility25.63×
15Ford KaCars & Mobility22.88×
16Ford RangerCars & Mobility20.41×
17Google NewsNews6.44×
18Petrol engineCars & Mobility5.11×
19AutoScout24Cars & Mobility4.03×
20dB’sMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Bronco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Bronco audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.41×
Family OrientationCONSERVATISM1.94×
PatriotismCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Bronco audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.94×
MindfulnessBALANCE0.98×
Community OrientationOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Bronco have in Germany?

Ford Bronco has an estimated audience of 389,495 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ford Bronco fans?

15.7% of Ford Bronco fans are female, 84.3% are male, with an average age of 40.6 years.

03

Which brands do Ford Bronco fans like most?

Ford Bronco fans show strongest brand affinity for Troller Veículos Especiais (215.39×), Ford F-650 (209.44×), and Ford Ranger (T6) (69.14×) over the country average.

04

Where do Ford Bronco fans live in Germany?

Ford Bronco fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Bronco fans also like?

Beyond Ford Bronco itself, the audience over-indexes on Ford F-650 (209.44×), Ford Ranger (T6) (69.14×), Ford Explorer (28.34×), and Ford Custom (63.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Ford Bronco audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ford Bronco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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