Ford Bronco Audience in Germany
Ford Bronco has an estimated audience of 386,979 people in Germany. 15.7% are female, 84.3% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ford F-650, Ford Ranger (T6), Troller Veículos Especiais, Ford Explorer, Ford Field.
The average Ford Bronco fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ford F-650, Ford Ranger (T6), Troller Veículos Especiais, with strongest over-indexing on Ford F-650 (209.44× the country average). Demographically, the Ford Bronco audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Bronco fans
| Metric | Value |
|---|---|
| Female | 15.7% |
| Male | 84.3% |
| Average age | 40.6 |
| Estimated audience size | 386,979 |
Audience persona
The typical Ford Bronco fan in Germany is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Ford F-650.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,122 | 1.18× |
| Bayern | 76,582 | 1.23× |
| Baden-Württemberg | 63,448 | 1.2× |
| Niedersachsen | 39,517 | 1.05× |
| Hessen | 38,020 | 1.29× |
| Rheinland-Pfalz | 20,009 | 1.03× |
| Sachsen | 17,131 | 0.9× |
| Schleswig-Holstein | 14,886 | 1.07× |
| Berlin | 13,286 | 0.77× |
| Hamburg | 10,340 | 1.18× |
| Brandenburg | 10,186 | 0.85× |
| Thüringen | 8,366 | 0.85× |
| Sachsen-Anhalt | 7,710 | 0.77× |
| Mecklenburg-Vorpommern | 6,490 | 0.88× |
| Saarland | 5,260 | 1.11× |
| Bremen | 2,107 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ford F-650 | 209.44× | Cars & Mobility |
| Ford Ranger (T6) | 69.14× | Cars & Mobility |
| Troller Veículos Especiais | 215.39× | Shopping |
| Ford Explorer | 28.34× | Cars & Mobility |
| Ford Field | 143.79× | Sports |
| Ford Custom | 63.4× | Cars & Mobility |
| Ford Ranger | 20.41× | Cars & Mobility |
| Ford Cargo | 175.79× | Cars & Mobility |
| Ford Expedition | 59.28× | Cars & Mobility |
| Ford EcoSport | 25.63× | Cars & Mobility |
| AutoScout24 | 4.03× | Cars & Mobility |
| Ford S-Max | 28.86× | Cars & Mobility |
| Google News | 6.44× | News |
| Ford Mondeo | 27.86× | Cars & Mobility |
| Ford Escape | 41.12× | Cars & Mobility |
| Ford Ka | 22.88× | Cars & Mobility |
| Ford Models | 80.4× | |
| Petrol engine | 5.11× | Cars & Mobility |
| Ford Model T | 50.06× | Cars & Mobility |
| Nissan Patrol | 26.15× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.83 |
| Need for Security | CONSERVATISM | 1.83 |
| DIY Mentality | THRILL | 1.43 |
| Family Orientation | CONSERVATISM | 1.38 |
| Risk Appetite | THRILL | 1.26 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.4% |
| Brazil | 6.2% |
| Canada | 4.6% |
See Ford Bronco audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Bronco have in Germany?
Ford Bronco has an estimated audience of 386,979 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Bronco fans?
15.7% of Ford Bronco fans are female, 84.3% are male, with an average age of 40.6 years.
Which brands do Ford Bronco fans like most?
Ford Bronco fans show strongest brand affinity for Ford F-650 (209.44×), Ford Ranger (T6) (69.14×), and Troller Veículos Especiais (215.39×) over the country average.
Where do Ford Bronco fans live in Germany?
Ford Bronco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,122), Bayern (reach 76,582), and Baden-Württemberg (reach 63,448). These three regions account for the largest share of the active audience.
What other brands do Ford Bronco fans also like?
Beyond Ford Bronco itself, the audience over-indexes on Ford Ranger (T6) (69.14×), Troller Veículos Especiais (215.39×), Ford Explorer (28.34×), and Ford Field (143.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Bronco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.