Ford S-Max Audience in Germany
Ford S-Max has an estimated audience of 275,832 people in Germany. 14.0% are female, 86.0% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ford B-Max, Ford Mondeo, Ford Kuga, Ford Galaxy, Ford Edge.
The average Ford S-Max fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ford B-Max, Ford Mondeo, Ford Kuga, with strongest over-indexing on Ford B-Max (131.99× the country average). Demographically, the Ford S-Max audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford S-Max fans
| Metric | Value |
|---|---|
| Female | 14.0% |
| Male | 86.0% |
| Average age | 44.5 |
| Estimated audience size | 275,832 |
Audience persona
The typical Ford S-Max fan in Germany is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Ford B-Max.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,863 | 1.26× |
| Bayern | 49,524 | 1.12× |
| Baden-Württemberg | 43,780 | 1.16× |
| Niedersachsen | 30,299 | 1.13× |
| Hessen | 22,451 | 1.07× |
| Sachsen | 14,310 | 1.06× |
| Rheinland-Pfalz | 14,283 | 1.03× |
| Brandenburg | 9,416 | 1.1× |
| Schleswig-Holstein | 9,261 | 0.94× |
| Berlin | 8,695 | 0.7× |
| Sachsen-Anhalt | 7,005 | 0.98× |
| Thüringen | 6,387 | 0.91× |
| Hamburg | 6,222 | 1× |
| Mecklenburg-Vorpommern | 4,947 | 0.94× |
| Saarland | 2,896 | 0.85× |
| Bremen | 1,770 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ford B-Max | 131.99× | Cars & Mobility |
| Ford Mondeo | 66.67× | Cars & Mobility |
| Ford Kuga | 24.43× | Cars & Mobility |
| Ford Galaxy | 82.73× | Cars & Mobility |
| Ford Edge | 45.45× | Cars & Mobility |
| Hyundai i40 | 71.25× | Cars & Mobility |
| Toyota Avensis | 66.79× | Cars & Mobility |
| Mercedes-Benz GLA-Class | 20× | Cars & Mobility |
| Ford EcoSport | 28.99× | Cars & Mobility |
| Opel Astra | 20× | Cars & Mobility |
| AutoScout24 | 4.44× | Cars & Mobility |
| Hyundai Tucson | 12.5× | Cars & Mobility |
| Volkswagen Crafter | 19.14× | Cars & Mobility |
| Volkswagen Jetta | 20× | Cars & Mobility |
| Dacia Duster | 11.05× | Cars & Mobility |
| Ford Transit Connect | 38.22× | Cars & Mobility |
| Used car | 4.3× | Cars & Mobility |
| Volkswagen Tiguan | 8.4× | Cars & Mobility |
| Ford Transit | 13.61× | Cars & Mobility |
| Aral AG | 3.25× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.93 |
| Family Orientation | CONSERVATISM | 1.54 |
| Patriotism | CONSERVATISM | 1.45 |
| Early Adopter Mentality | POWER | 1.38 |
| Price Sensitivity | PREMIUM | 1.2 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 22.9% |
| Germany | 15.1% |
| Romania | 10.5% |
See Ford S-Max audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford S-Max have in Germany?
Ford S-Max has an estimated audience of 275,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford S-Max fans?
14.0% of Ford S-Max fans are female, 86.0% are male, with an average age of 44.5 years.
Which brands do Ford S-Max fans like most?
Ford S-Max fans show strongest brand affinity for Ford B-Max (131.99×), Ford Mondeo (66.67×), and Ford Kuga (24.43×) over the country average.
Where do Ford S-Max fans live in Germany?
Ford S-Max fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,863), Bayern (reach 49,524), and Baden-Württemberg (reach 43,780). These three regions account for the largest share of the active audience.
What other brands do Ford S-Max fans also like?
Beyond Ford S-Max itself, the audience over-indexes on Ford Mondeo (66.67×), Ford Kuga (24.43×), Ford Galaxy (82.73×), and Ford Edge (45.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford S-Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.