Ford S-Max Audience in Germany
A data profile of the people who buy, follow and care about Ford S-Max in Germany — modelled from more than twelve digital signal sources. Ford S-Max has an estimated audience of 265,713 people in Germany.
The average Ford S-Max fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ford B-Max, Ford Mondeo, Ford Kuga, with strongest over-indexing on Ford B-Max (131.99× the country average).
Demographically, the Ford S-Max audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ford S-Max fan in Germany is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Ford B-Max.
At a glance
The key figures that characterise the Ford S-Max profile in Germany.
Search interest · 12-month trend
Demographics of Ford S-Max fans
14.0% are female, 86.0% are male, average age 44.5.
Gender split
| Metric | Value |
|---|---|
| Female | 14.0% |
| Male | 86.0% |
| Average age | 44.5 |
| Estimated audience size | 265,713 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 25% | |
| 40-49 | 30% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Ford S-Max audience comes from Germany.
| Country | Share |
|---|---|
| Poland | 23.5% |
| Germany | 14.6% |
| Romania | 10.5% |
Geography
Where the Ford S-Max audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~80K | 1.26× | |
| 02 | Baden-Württemberg | ~40K | 1.13× | |
| 03 | Brandenburg | ~10K | 1.11× | |
| 04 | Bayern | ~50K | 1.08× | |
| 05 | Niedersachsen | ~30K | 1.07× | |
| 06 | Sachsen | ~10K | 1.05× | |
| 07 | Mecklenburg-Vorpommern | ~5K | 1.04× | |
| 08 | Sachsen-Anhalt | ~7K | 1.03× | |
| 09 | Hessen | ~20K | 1.02× | |
| 10 | Rheinland-Pfalz | ~10K | 1.02× | |
| 11 | Thüringen | ~7K | 0.97× | |
| 12 | Schleswig-Holstein | ~9K | 0.96× | |
| 13 | Hamburg | ~6K | 0.93× | |
| 14 | Saarland | ~3K | 0.89× | |
| 15 | Bremen | ~2K | 0.85× | |
| 16 | Berlin | ~9K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ford S-Max audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford B-Max | Cars & Mobility | 131.99× | ||
| 02 | Hyundai i40 | Cars & Mobility | 71.25× | ||
| 03 | Toyota Avensis | Cars & Mobility | 66.79× | ||
| 04 | Ford Mondeo | Cars & Mobility | 66.67× | ||
| 05 | Ford Edge | Cars & Mobility | 45.45× | ||
| 06 | Ford Transit Connect | Cars & Mobility | 38.22× | ||
| 07 | Ford EcoSport | Cars & Mobility | 28.99× | ||
| 08 | Ford Kuga | Cars & Mobility | 24.43× | ||
| 09 | Mercedes-Benz GLA-Class | Cars & Mobility | 20.00× | ||
| 10 | Opel Astra | Cars & Mobility | 20.00× | ||
| 11 | Volkswagen Jetta | Cars & Mobility | 20.00× | ||
| 12 | Volkswagen Crafter | Cars & Mobility | 19.14× | ||
| 13 | Ford Transit | Cars & Mobility | 13.61× | ||
| 14 | Hyundai Tucson | Cars & Mobility | 12.50× | ||
| 15 | Dacia Duster | Cars & Mobility | 11.05× | ||
| 16 | Nissan Qashqai | Cars & Mobility | 10.21× | ||
| 17 | Volkswagen Tiguan | Cars & Mobility | 8.40× | ||
| 18 | AutoScout24 | Cars & Mobility | 4.44× | ||
| 19 | Used car | Cars & Mobility | 4.30× | ||
| 20 | Solar energy | Home & Garden | 3.90× |
Personality of the Ford S-Max audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 3.36× | |
| Family Orientation | CONSERVATISM | 2.05× | |
| Convenience Orientation | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.52× | |
| Mindfulness | BALANCE | 0.57× | |
| Design Affinity | PREMIUM | 0.69× |
Frequently asked questions
How many fans does Ford S-Max have in Germany?
Ford S-Max has an estimated audience of 265,713 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford S-Max fans?
14.0% of Ford S-Max fans are female, 86.0% are male, with an average age of 44.5 years.
Which brands do Ford S-Max fans like most?
Ford S-Max fans show strongest brand affinity for Ford B-Max (131.99×), Ford Mondeo (66.67×), and Ford Kuga (24.43×) over the country average.
Where do Ford S-Max fans live in Germany?
Ford S-Max fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Ford S-Max fans also like?
Beyond Ford S-Max itself, the audience over-indexes on Ford Mondeo (66.67×), Ford Kuga (24.43×), Ford Edge (45.45×), and Hyundai i40 (71.25×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford S-Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.