Ford Kuga Audience in Germany
Ford Kuga has an estimated audience of 1,187,811 people in Germany. 23.5% are female, 76.5% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Auto maintenance, Nissan Qashqai, Ford Fiesta, Ford Motor Company, Ford Mondeo.
The average Ford Kuga fan in Germany is 46.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Auto maintenance, Nissan Qashqai, Ford Fiesta, with strongest over-indexing on Auto maintenance (4.91× the country average). Demographically, the Ford Kuga audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Kuga fans
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 46.0 |
| Estimated audience size | 1,187,811 |
Audience persona
The typical Ford Kuga fan in Germany is more male, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Auto maintenance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 326,050 | 1.25× |
| Bayern | 204,426 | 1.07× |
| Baden-Württemberg | 181,402 | 1.12× |
| Niedersachsen | 138,030 | 1.2× |
| Hessen | 98,560 | 1.09× |
| Rheinland-Pfalz | 65,491 | 1.1× |
| Sachsen | 51,654 | 0.89× |
| Schleswig-Holstein | 44,966 | 1.05× |
| Berlin | 37,569 | 0.71× |
| Brandenburg | 36,331 | 0.99× |
| Sachsen-Anhalt | 28,586 | 0.93× |
| Hamburg | 27,888 | 1.04× |
| Thüringen | 25,457 | 0.84× |
| Mecklenburg-Vorpommern | 21,997 | 0.97× |
| Saarland | 15,113 | 1.04× |
| Bremen | 7,317 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auto maintenance | 4.91× | Cars & Mobility |
| Nissan Qashqai | 5.95× | Cars & Mobility |
| Ford Fiesta | 6.2× | Cars & Mobility |
| Ford Motor Company | 2.71× | Cars & Mobility |
| Ford Mondeo | 10.96× | Cars & Mobility |
| Hyundai | 2.23× | Cars & Mobility |
| Škoda Auto | 1.7× | Cars & Mobility |
| Used car | 1.67× | Cars & Mobility |
| SUVs | 1.53× | Cars & Mobility |
| Ford Explorer | 6.15× | Cars & Mobility |
| Driving | 1.91× | Cars & Mobility |
| ADAC | 1.59× | Cars & Mobility |
| RV park | 1.97× | Cars & Mobility |
| Wir kaufen dein Auto | 2.75× | Cars & Mobility |
| Targobank | 1.72× | Business & Career |
| Carcare | 2.06× | Cars & Mobility |
| Ford Focus | 3.74× | Cars & Mobility |
| Property finder | 1.74× | Home & Garden |
| Ford Transit | 4.42× | Cars & Mobility |
| Car wash | 2.4× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.93 |
| Quality Awareness | PREMIUM | 1.71 |
| Family Orientation | CONSERVATISM | 1.58 |
| Patriotism | CONSERVATISM | 1.26 |
| DIY Mentality | THRILL | 1.23 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 12.4% |
| Germany | 11.9% |
| Poland | 11.0% |
See Ford Kuga audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Kuga have in Germany?
Ford Kuga has an estimated audience of 1,187,811 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Kuga fans?
23.5% of Ford Kuga fans are female, 76.5% are male, with an average age of 46.0 years.
Which brands do Ford Kuga fans like most?
Ford Kuga fans show strongest brand affinity for Auto maintenance (4.91×), Nissan Qashqai (5.95×), and Ford Fiesta (6.2×) over the country average.
Where do Ford Kuga fans live in Germany?
Ford Kuga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 326,050), Bayern (reach 204,426), and Baden-Württemberg (reach 181,402). These three regions account for the largest share of the active audience.
What other brands do Ford Kuga fans also like?
Beyond Ford Kuga itself, the audience over-indexes on Nissan Qashqai (5.95×), Ford Fiesta (6.2×), Ford Motor Company (2.71×), and Ford Mondeo (10.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Kuga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.