Ford Kuga Audience in Germany
A data profile of the people who buy, follow and care about Ford Kuga in Germany — modelled from more than twelve digital signal sources. Ford Kuga has an estimated audience of 1,197,443 people in Germany.
The average Ford Kuga fan in Germany is 46.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Auto maintenance, Nissan Qashqai, Ford Fiesta, with strongest over-indexing on Auto maintenance (4.91× the country average).
Demographically, the Ford Kuga audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ford Kuga fan in Germany is more male, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Auto maintenance.
At a glance
The key figures that characterise the Ford Kuga profile in Germany.
Search interest · 12-month trend
Demographics of Ford Kuga fans
23.5% are female, 76.5% are male, average age 46.0.
Gender split
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 46.0 |
| Estimated audience size | 1,197,443 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 34% |
Worldwide distribution
of the worldwide Ford Kuga audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 11.9% |
| Italy | 11.9% |
| Poland | 11.1% |
Geography
Where the Ford Kuga audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 1.23× | |
| 02 | Niedersachsen | ~100K | 1.18× | |
| 03 | Saarland | ~20K | 1.11× | |
| 04 | Rheinland-Pfalz | ~70K | 1.10× | |
| 05 | Baden-Württemberg | ~200K | 1.06× | |
| 06 | Hessen | ~100K | 1.05× | |
| 07 | Schleswig-Holstein | ~40K | 1.05× | |
| 08 | Sachsen-Anhalt | ~30K | 1.02× | |
| 09 | Bayern | ~200K | 1.01× | |
| 10 | Brandenburg | ~40K | 1.01× | |
| 11 | Mecklenburg-Vorpommern | ~20K | 1.01× | |
| 12 | Hamburg | ~30K | 0.98× | |
| 13 | Thüringen | ~30K | 0.91× | |
| 14 | Sachsen | ~50K | 0.89× | |
| 15 | Bremen | ~8K | 0.75× | |
| 16 | Berlin | ~40K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ford Kuga audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Mondeo | Cars & Mobility | 10.96× | ||
| 02 | Ford Fiesta | Cars & Mobility | 6.20× | ||
| 03 | Ford Explorer | Cars & Mobility | 6.15× | ||
| 04 | Nissan Qashqai | Cars & Mobility | 5.95× | ||
| 05 | Auto maintenance | Cars & Mobility | 4.91× | ||
| 06 | Ford Transit | Cars & Mobility | 4.42× | ||
| 07 | Ford Focus | Cars & Mobility | 3.74× | ||
| 08 | Wir kaufen dein Auto | Cars & Mobility | 2.75× | ||
| 09 | Ford Motor Company | Cars & Mobility | 2.71× | ||
| 10 | Car wash | Cars & Mobility | 2.40× | ||
| 11 | Hyundai | Cars & Mobility | 2.23× | ||
| 12 | Carcare | Cars & Mobility | 2.06× | ||
| 13 | RV park | Cars & Mobility | 1.97× | ||
| 14 | Driving | Cars & Mobility | 1.91× | ||
| 15 | Property finder | Home & Garden | 1.74× | ||
| 16 | Targobank | Business & Career | 1.72× | ||
| 17 | Škoda Auto | Cars & Mobility | 1.70× | ||
| 18 | Used car | Cars & Mobility | 1.67× | ||
| 19 | ADAC | Cars & Mobility | 1.59× | ||
| 20 | SUVs | Cars & Mobility | 1.53× |
Personality of the Ford Kuga audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.33× | |
| Individualism | JOY | 1.18× | |
| Community Orientation | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Extroversion | THRILL | 0.80× | |
| Sustainability | BALANCE | 0.81× |
Frequently asked questions
How many fans does Ford Kuga have in Germany?
Ford Kuga has an estimated audience of 1,197,443 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Kuga fans?
23.5% of Ford Kuga fans are female, 76.5% are male, with an average age of 46.0 years.
Which brands do Ford Kuga fans like most?
Ford Kuga fans show strongest brand affinity for Auto maintenance (4.91×), Nissan Qashqai (5.95×), and Ford Fiesta (6.2×) over the country average.
Where do Ford Kuga fans live in Germany?
Ford Kuga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Ford Kuga fans also like?
Beyond Ford Kuga itself, the audience over-indexes on Nissan Qashqai (5.95×), Ford Fiesta (6.2×), Ford Motor Company (2.71×), and Ford Mondeo (10.96×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Electric vehicle (6,004,034)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Kuga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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