Wir kaufen dein Auto Audience in Germany
Wir kaufen dein Auto has an estimated audience of 2,771,595 people in Germany. 34.2% are female, 65.8% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Metamorphoses, Leverage (TV series), MK.
The average Wir kaufen dein Auto fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Metamorphoses, with strongest over-indexing on Gil Ofarim (1.82× the country average). Demographically, the Wir kaufen dein Auto audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Wir kaufen dein Auto fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 38.9 |
| Estimated audience size | 2,771,595 |
Audience persona
The typical Wir kaufen dein Auto fan in Germany is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 601,900 | 0.99× |
| Bayern | 468,246 | 1.05× |
| Baden-Württemberg | 407,767 | 1.08× |
| Niedersachsen | 278,681 | 1.04× |
| Hessen | 219,551 | 1.04× |
| Rheinland-Pfalz | 169,737 | 1.22× |
| Sachsen | 125,331 | 0.92× |
| Schleswig-Holstein | 109,182 | 1.1× |
| Brandenburg | 85,388 | 0.99× |
| Thüringen | 81,284 | 1.15× |
| Berlin | 79,601 | 0.64× |
| Sachsen-Anhalt | 73,834 | 1.03× |
| Hamburg | 48,786 | 0.78× |
| Saarland | 48,704 | 1.43× |
| Mecklenburg-Vorpommern | 47,543 | 0.9× |
| Bremen | 15,144 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.82× | Music & Radio |
| Progressive rock | 2.12× | Music & Radio |
| Metamorphoses | 3.13× | Literature |
| Leverage (TV series) | 4.64× | Movies & TV |
| MK | 2.13× | Music & Radio |
| Zihuatanejo | 17.69× | Travel & Leisure |
| Icon (magazine) | 1.67× | Arts & Culture |
| Israeli cuisine | 3.72× | Food & Beverages |
| Hammock camping | 4.37× | Travel & Leisure |
| Home Delivery | 1.65× | Food & Beverages |
| Acoustic music | 2.35× | Music & Radio |
| Hipster | 4.13× | Politics & Society |
| Hundertwasserhaus | 3.08× | Travel & Leisure |
| Jaguar F-Pace | 3.61× | Cars & Mobility |
| Golem | 1.77× | Technology & Electronics |
| Video izle | 1.81× | |
| Noodle (Gorillaz) | 1.53× | Music & Radio |
| Jyväskylä | 12.43× | Travel & Leisure |
| Cultural studies | 3.16× | Business & Career |
| Cuba Gooding Jr. | 2.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.3 |
| Luxury Orientation | PREMIUM | 1.3 |
| Family Orientation | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.19 |
| Indulgence | JOY | 1.17 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.9% |
| Austria | 9.3% |
| Switzerland | 0.4% |
See Wir kaufen dein Auto audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Wir kaufen dein Auto have in Germany?
Wir kaufen dein Auto has an estimated audience of 2,771,595 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wir kaufen dein Auto fans?
34.2% of Wir kaufen dein Auto fans are female, 65.8% are male, with an average age of 38.9 years.
Which brands do Wir kaufen dein Auto fans like most?
Wir kaufen dein Auto fans show strongest brand affinity for Gil Ofarim (1.82×), Progressive rock (2.12×), and Metamorphoses (3.13×) over the country average.
Where do Wir kaufen dein Auto fans live in Germany?
Wir kaufen dein Auto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 601,900), Bayern (reach 468,246), and Baden-Württemberg (reach 407,767). These three regions account for the largest share of the active audience.
What other brands do Wir kaufen dein Auto fans also like?
Beyond Wir kaufen dein Auto itself, the audience over-indexes on Progressive rock (2.12×), Metamorphoses (3.13×), Leverage (TV series) (4.64×), and MK (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wir kaufen dein Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.