Nissan Qashqai Audience in Germany
Nissan Qashqai has an estimated audience of 1,435,028 people in Germany. 28.1% are female, 71.9% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Dacia Duster, Hyundai Tucson, Nissan X-Trail, Ford Kuga.
The average Nissan Qashqai fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Dacia Duster, Hyundai Tucson, with strongest over-indexing on Peugeot 408 (67.37× the country average). Demographically, the Nissan Qashqai audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Nissan Qashqai fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 44.5 |
| Estimated audience size | 1,435,028 |
Audience persona
The typical Nissan Qashqai fan in Germany is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 370,036 | 1.18× |
| Bayern | 224,278 | 0.97× |
| Baden-Württemberg | 206,509 | 1.05× |
| Niedersachsen | 142,812 | 1.02× |
| Hessen | 112,776 | 1.03× |
| Rheinland-Pfalz | 70,201 | 0.98× |
| Sachsen | 63,078 | 0.9× |
| Berlin | 56,078 | 0.87× |
| Schleswig-Holstein | 55,360 | 1.07× |
| Brandenburg | 53,900 | 1.21× |
| Sachsen-Anhalt | 38,655 | 1.04× |
| Hamburg | 32,924 | 1.02× |
| Thüringen | 32,317 | 0.88× |
| Mecklenburg-Vorpommern | 31,440 | 1.15× |
| Saarland | 15,732 | 0.89× |
| Bremen | 8,930 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 67.37× | Cars & Mobility |
| Dacia Duster | 21.14× | Cars & Mobility |
| Hyundai Tucson | 21.12× | Cars & Mobility |
| Nissan X-Trail | 37.66× | Cars & Mobility |
| Ford Kuga | 23.17× | Cars & Mobility |
| Peugeot 3008 | 24.95× | Cars & Mobility |
| Volkswagen Tiguan | 12.23× | Cars & Mobility |
| Honda CR-V | 19.83× | Cars & Mobility |
| Opel Mokka | 15.98× | Cars & Mobility |
| BMW X1 | 15.43× | Cars & Mobility |
| Jeep Compass | 22.36× | Cars & Mobility |
| Honda HR-V | 28.04× | Cars & Mobility |
| Jeep Grand Cherokee | 19.04× | Cars & Mobility |
| Škoda Kodiaq | 10.04× | Cars & Mobility |
| Skoda Kamiq | 12.19× | Cars & Mobility |
| Suzuki Jimny | 15.73× | Cars & Mobility |
| Jeep Cherokee | 35.25× | Cars & Mobility |
| Škoda Superb | 14.78× | Cars & Mobility |
| Jeep Renegade (BU) | 19.96× | Cars & Mobility |
| Vehicle inspection | 15.64× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.79 |
| Family Orientation | CONSERVATISM | 1.73 |
| Price Sensitivity | PREMIUM | 1.28 |
| Indulgence | JOY | 1.22 |
| Patriotism | CONSERVATISM | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.1% |
| United Kingdom | 8.1% |
| Germany | 7.7% |
See Nissan Qashqai audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Nissan Qashqai have in Germany?
Nissan Qashqai has an estimated audience of 1,435,028 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nissan Qashqai fans?
28.1% of Nissan Qashqai fans are female, 71.9% are male, with an average age of 44.5 years.
Which brands do Nissan Qashqai fans like most?
Nissan Qashqai fans show strongest brand affinity for Peugeot 408 (67.37×), Dacia Duster (21.14×), and Hyundai Tucson (21.12×) over the country average.
Where do Nissan Qashqai fans live in Germany?
Nissan Qashqai fans in Germany are most concentrated in Nordrhein-Westfalen (reach 370,036), Bayern (reach 224,278), and Baden-Württemberg (reach 206,509). These three regions account for the largest share of the active audience.
What other brands do Nissan Qashqai fans also like?
Beyond Nissan Qashqai itself, the audience over-indexes on Dacia Duster (21.14×), Hyundai Tucson (21.12×), Nissan X-Trail (37.66×), and Ford Kuga (23.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nissan Qashqai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.