Rascasse Audience Intelligence

Nissan Qashqai Audience in Germany

A data profile of the people who buy, follow and care about Nissan Qashqai in Germany — modelled from more than twelve digital signal sources. Nissan Qashqai has an estimated audience of 1,496,303 people in Germany.

#44among Car type in Germany#21among Car Model in Germany#220in Cars & Mobility

The average Nissan Qashqai fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 408, Dacia Duster, Hyundai Tucson, with strongest over-indexing on Peugeot 408 (67.37× the country average).

Demographically, the Nissan Qashqai audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nissan Qashqai fan in Germany is more male, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Qashqai profile in Germany.

Audience size
1.5M
in Germany
Gender
28.1%♀
71.9% male
Age
44.5
average years
Country rank
#4468
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Qashqai fans

28.1% are female, 71.9% are male, average age 44.5.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Nissan Qashqai audience in Germany
MetricValue
Female28.1%
Male71.9%
Average age44.5
Estimated audience size1,496,303
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Nissan Qashqai audience in Germany
Age bracketShare%
16-1911%
20-2912%
30-3919%
40-4927%
50+31%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Nissan Qashqai audience comes from Germany.

Worldwide audience distribution share by country for Nissan Qashqai
CountryShare
Italy9.7%
United Kingdom8.0%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Qashqai audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nissan Qashqai fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~50K1.22×
02Mecklenburg-Vorpommern~30K1.22×
03Nordrhein-Westfalen~400K1.13×
04Sachsen-Anhalt~40K1.12×
05Schleswig-Holstein~60K1.07×
06Niedersachsen~100K1.03×
07Baden-Württemberg~200K1.02×
08Hessen~100K0.99×
09Hamburg~30K0.99×
10Rheinland-Pfalz~70K0.97×
11Thüringen~30K0.94×
12Bayern~200K0.93×
13Saarland~20K0.91×
14Sachsen~60K0.89×
15Berlin~50K0.82×
16Bremen~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Nissan Qashqai, Germany
0.77×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Qashqai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Qashqai audience
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility67.37×
02Nissan X-TrailCars & Mobility37.66×
03Jeep CherokeeCars & Mobility35.25×
04Honda HR-VCars & Mobility28.04×
05Peugeot 3008Cars & Mobility24.95×
06Ford KugaCars & Mobility23.17×
07Jeep CompassCars & Mobility22.36×
08Dacia DusterCars & Mobility21.14×
09Hyundai TucsonCars & Mobility21.12×
10Jeep Renegade (BU)Cars & Mobility19.96×
11Honda CR-VCars & Mobility19.83×
12Jeep Grand CherokeeCars & Mobility19.04×
13Nissan MicraCars & Mobility18.09×
14Opel MokkaCars & Mobility15.98×
15Suzuki JimnyCars & Mobility15.73×
16BMW X1Cars & Mobility15.43×
17Škoda SuperbCars & Mobility14.78×
18Volkswagen TiguanCars & Mobility12.23×
19Skoda KamiqCars & Mobility12.19×
20Škoda KodiaqCars & Mobility10.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Qashqai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Qashqai audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.99×
Need for SecurityCONSERVATISM1.91×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Qashqai audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
ExtroversionTHRILL0.57×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Qashqai have in Germany?

Nissan Qashqai has an estimated audience of 1,496,303 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nissan Qashqai fans?

28.1% of Nissan Qashqai fans are female, 71.9% are male, with an average age of 44.5 years.

03

Which brands do Nissan Qashqai fans like most?

Nissan Qashqai fans show strongest brand affinity for Peugeot 408 (67.37×), Dacia Duster (21.14×), and Hyundai Tucson (21.12×) over the country average.

04

Where do Nissan Qashqai fans live in Germany?

Nissan Qashqai fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Qashqai fans also like?

Beyond Nissan Qashqai itself, the audience over-indexes on Dacia Duster (21.14×), Hyundai Tucson (21.12×), Nissan X-Trail (37.66×), and Ford Kuga (23.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Nissan Qashqai audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nissan Qashqai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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