Skoda Kamiq Audience in Germany
Skoda Kamiq has an estimated audience of 1,389,931 people in Germany. 25.1% are female, 74.9% are male, average age 40.8. Top brand affinities: The Perks of Being a Wallflower (film), Sighthound, Leverage (TV series), Test pilot, I-Witness.
Top brand affinities include The Perks of Being a Wallflower (film), Sighthound, Leverage (TV series), with strongest over-indexing on The Perks of Being a Wallflower (film) (23.03× the country average). Demographically, the Skoda Kamiq audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Skoda Kamiq fans
| Metric | Value |
|---|---|
| Female | 25.1% |
| Male | 74.9% |
| Average age | 40.8 |
| Estimated audience size | 1,389,931 |
Audience persona
The typical Skoda Kamiq fan in Germany is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for The Perks of Being a Wallflower (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Perks of Being a Wallflower (film) | 23.03× | Movies & TV |
| Sighthound | 20.54× | Pets & Animals |
| Leverage (TV series) | 11.82× | Movies & TV |
| Test pilot | 16.84× | |
| I-Witness | 18.51× | Movies & TV |
| Metamorphoses | 5.31× | Literature |
| Gil Ofarim | 1.58× | Music & Radio |
| Haberler | 1.6× | News |
| CAC 40 | 1.54× | Business & Career |
| Hipster | 7.35× | Politics & Society |
| Israeli cuisine | 5.88× | Food & Beverages |
| Spinal muscular atrophy | 11.74× | Health |
| Jack White | 1.63× | Movies & TV |
| Cultural studies | 5.11× | Business & Career |
| The Tree of Life (film) | 6.68× | Movies & TV |
| Home Delivery | 1.73× | Food & Beverages |
| Geotourism | 10.88× | Travel & Leisure |
| MK | 1.66× | Music & Radio |
| Corfu (regional unit) | 1.8× | Travel & Leisure |
| Building insulation | 2.44× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.54 |
| Family Orientation | CONSERVATISM | 1.29 |
| Patriotism | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.09 |
| Luxury Orientation | PREMIUM | 1.06 |
| Sports Activity | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.7% |
| Italy | 12.4% |
| Spain | 7.8% |
See Skoda Kamiq audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skoda Kamiq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.