Mini Countryman Audience in Germany
Mini Countryman has an estimated audience of 609,114 people in Germany. 48.2% are female, 51.8% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mini Clubman, Opel Mokka, Honda HR-V, Jeep Cherokee, Suzuki Jimny.
The average Mini Countryman fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mini Clubman, Opel Mokka, Honda HR-V, with strongest over-indexing on Mini Clubman (114.29× the country average). Demographically, the Mini Countryman audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Mini Countryman fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 40.9 |
| Estimated audience size | 609,114 |
Audience persona
The typical Mini Countryman fan in Germany is balanced, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Mini Clubman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,787 | 1.39× |
| Bayern | 166,461 | 1.7× |
| Baden-Württemberg | 90,773 | 1.09× |
| Hessen | 61,163 | 1.32× |
| Niedersachsen | 59,211 | 1× |
| Rheinland-Pfalz | 33,951 | 1.11× |
| Sachsen | 28,927 | 0.97× |
| Schleswig-Holstein | 24,672 | 1.13× |
| Berlin | 23,829 | 0.87× |
| Hamburg | 18,265 | 1.33× |
| Brandenburg | 13,237 | 0.7× |
| Thüringen | 10,796 | 0.7× |
| Sachsen-Anhalt | 10,485 | 0.66× |
| Mecklenburg-Vorpommern | 7,522 | 0.65× |
| Saarland | 4,642 | 0.62× |
| Bremen | 3,979 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mini Clubman | 114.29× | Cars & Mobility |
| Opel Mokka | 35.56× | Cars & Mobility |
| Honda HR-V | 69.98× | Cars & Mobility |
| Jeep Cherokee | 93.17× | Cars & Mobility |
| Suzuki Jimny | 39.43× | Cars & Mobility |
| Jeep Grand Cherokee | 44.33× | Cars & Mobility |
| Microlino | 58.63× | Cars & Mobility |
| Honda CR-V | 37.89× | Cars & Mobility |
| Mercedes-Benz GLK-Class | 68.81× | Cars & Mobility |
| Jeep Cherokee (XJ) | 84.7× | Cars & Mobility |
| Škoda Superb | 36.83× | Cars & Mobility |
| OUTDOOR ADVENTURE | 19.23× | Games |
| Dacia Duster | 24.29× | Cars & Mobility |
| Mini Cabrio | 78.9× | Cars & Mobility |
| Peugeot 3008 | 29.01× | Cars & Mobility |
| Jeep Compass | 37.6× | Cars & Mobility |
| Ford Kuga | 25.1× | Cars & Mobility |
| Toyota Land Cruiser | 23.95× | Cars & Mobility |
| Jeep Renegade (BU) | 40.41× | Cars & Mobility |
| Family car | 12.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.4 |
| Need for Security | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.33 |
| Pet Ownership | JOY | 1.28 |
| Design Affinity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.9% |
| Germany | 10.0% |
| France | 8.0% |
See Mini Countryman audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Mini Countryman have in Germany?
Mini Countryman has an estimated audience of 609,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mini Countryman fans?
48.2% of Mini Countryman fans are female, 51.8% are male, with an average age of 40.9 years.
Which brands do Mini Countryman fans like most?
Mini Countryman fans show strongest brand affinity for Mini Clubman (114.29×), Opel Mokka (35.56×), and Honda HR-V (69.98×) over the country average.
Where do Mini Countryman fans live in Germany?
Mini Countryman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,787), Bayern (reach 166,461), and Baden-Württemberg (reach 90,773). These three regions account for the largest share of the active audience.
What other brands do Mini Countryman fans also like?
Beyond Mini Countryman itself, the audience over-indexes on Opel Mokka (35.56×), Honda HR-V (69.98×), Jeep Cherokee (93.17×), and Suzuki Jimny (39.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mini Countryman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.