Škoda Yeti Audience in Germany
Škoda Yeti has an estimated audience of 242,888 people in Germany. 24.7% are female, 75.3% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mitsubishi ASX, Škoda Rapid (2011), Abitur, Škoda Kodiaq, Thomann.
The average Škoda Yeti fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mitsubishi ASX, Škoda Rapid (2011), Abitur, with strongest over-indexing on Mitsubishi ASX (110.43× the country average). Demographically, the Škoda Yeti audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Škoda Yeti fans
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 41.6 |
| Estimated audience size | 242,888 |
Audience persona
The typical Škoda Yeti fan in Germany is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Mitsubishi ASX.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,713 | 1.07× |
| Bayern | 41,035 | 1.05× |
| Baden-Württemberg | 30,739 | 0.93× |
| Niedersachsen | 28,809 | 1.22× |
| Hessen | 17,554 | 0.95× |
| Sachsen | 12,577 | 1.06× |
| Rheinland-Pfalz | 10,528 | 0.87× |
| Berlin | 9,607 | 0.88× |
| Schleswig-Holstein | 8,809 | 1.01× |
| Brandenburg | 8,215 | 1.09× |
| Thüringen | 6,948 | 1.12× |
| Sachsen-Anhalt | 6,589 | 1.05× |
| Hamburg | 5,865 | 1.07× |
| Mecklenburg-Vorpommern | 5,161 | 1.11× |
| Saarland | 2,238 | 0.75× |
| Bremen | 1,615 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mitsubishi ASX | 110.43× | Cars & Mobility |
| Škoda Rapid (2011) | 23.73× | Cars & Mobility |
| Abitur | 11.1× | Business & Career |
| Škoda Kodiaq | 6.59× | Cars & Mobility |
| Thomann | 3.8× | Shopping |
| HVG | 15.83× | News |
| Škoda Roomster | 15.56× | Cars & Mobility |
| Aral AG | 1.5× | Cars & Mobility |
| Škoda Auto | 1.71× | Cars & Mobility |
| VfB Stuttgart | 1.52× | Sports |
| FRITZ!Box | 1.53× | Technology & Electronics |
| Pearl | 4.78× | Fashion & Accessoires |
| Sacramento Kings | 6.87× | Sports |
| Obedience school | 1.84× | Pets & Animals |
| Reinhard Mey | 2.73× | Music & Radio |
| Schlager music | 1.53× | Music & Radio |
| Building | 1.73× | Home & Garden |
| DS Automobiles | 5.93× | Cars & Mobility |
| Der Tagesspiegel | 1.57× | News |
| Ukraine | 1.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.92 |
| Family Orientation | CONSERVATISM | 2.26 |
| Quality Awareness | PREMIUM | 1.58 |
| Patriotism | CONSERVATISM | 1.38 |
| Early Adopter Mentality | POWER | 1.36 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 20.0% |
| Germany | 13.0% |
| Poland | 8.1% |
See Škoda Yeti audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Škoda Yeti have in Germany?
Škoda Yeti has an estimated audience of 242,888 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Škoda Yeti fans?
24.7% of Škoda Yeti fans are female, 75.3% are male, with an average age of 41.6 years.
Which brands do Škoda Yeti fans like most?
Škoda Yeti fans show strongest brand affinity for Mitsubishi ASX (110.43×), Škoda Rapid (2011) (23.73×), and Abitur (11.1×) over the country average.
Where do Škoda Yeti fans live in Germany?
Škoda Yeti fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,713), Bayern (reach 41,035), and Baden-Württemberg (reach 30,739). These three regions account for the largest share of the active audience.
What other brands do Škoda Yeti fans also like?
Beyond Škoda Yeti itself, the audience over-indexes on Škoda Rapid (2011) (23.73×), Abitur (11.1×), Škoda Kodiaq (6.59×), and Thomann (3.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Škoda Yeti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.