Rascasse Audience Intelligence

Škoda Yeti Audience in Germany

A data profile of the people who buy, follow and care about Škoda Yeti in Germany — modelled from more than twelve digital signal sources. Škoda Yeti has an estimated audience of 454,910 people in Germany.

#194among Car type in Germany#182among Car Model in Germany#575in Cars & Mobility

The average Škoda Yeti fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mitsubishi ASX, Škoda Rapid (2011), Abitur, with strongest over-indexing on Mitsubishi ASX (110.43× the country average).

Demographically, the Škoda Yeti audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Škoda Yeti fan in Germany is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Mitsubishi ASX.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Škoda Yeti profile in Germany.

Audience size
455K
in Germany
Gender
24.7%♀
75.3% male
Age
41.6
average years
Country rank
#12650
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Škoda Yeti fans

24.7% are female, 75.3% are male, average age 41.6.

Fig. 02

Gender split

24.7%
Female
75.3%
Male
Demographic split for Škoda Yeti audience in Germany
MetricValue
Female24.7%
Male75.3%
Average age41.6
Estimated audience size454,910
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Škoda Yeti audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Škoda Yeti audience comes from Germany.

Worldwide audience distribution share by country for Škoda Yeti
CountryShare
United Kingdom21.6%
Germany19.0%
Poland6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Škoda Yeti audience in Germany is strongest.

Fig. 05

Top regions by affinity

Škoda Yeti fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.21×
02Mecklenburg-Vorpommern~5K1.14×
03Thüringen~7K1.13×
04Brandenburg~8K1.08×
05Sachsen-Anhalt~7K1.07×
06Hamburg~6K1.06×
07Sachsen~10K1.05×
08Nordrhein-Westfalen~50K1.04×
09Bayern~40K1.02×
10Schleswig-Holstein~9K1.02×
11Hessen~20K0.94×
12Baden-Württemberg~30K0.91×
13Rheinland-Pfalz~10K0.87×
14Berlin~9K0.85×
15Bremen~2K0.85×
16Saarland~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Škoda Yeti, Germany
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Škoda Yeti audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Škoda Yeti audience
#·InterestCategoryAffinity×
01Mitsubishi ASXCars & Mobility110.43×
02Škoda Rapid (2011)Cars & Mobility23.73×
03HVGNews15.83×
04AbiturBusiness & Career11.10×
05Sacramento KingsSports6.87×
06Škoda KodiaqCars & Mobility6.59×
07SEAT AlhambraCars & Mobility6.36×
08DS AutomobilesCars & Mobility5.93×
09PearlFashion & Accessoires4.78×
10ThomannShopping3.80×
11Reinhard MeyMusic & Radio2.73×
12Obedience schoolPets & Animals1.84×
13BuildingHome & Garden1.73×
14Škoda AutoCars & Mobility1.71×
15UkraineTravel & Leisure1.65×
16Der TagesspiegelNews1.57×
17FRITZ!BoxTechnology & Electronics1.53×
18Schlager musicMusic & Radio1.53×
19VfB StuttgartSports1.52×
20Aral AGCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Škoda Yeti audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Škoda Yeti audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.40×
TraditionCONSERVATISM1.15×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Škoda Yeti audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.56×
Early Adopter MentalityPOWER0.60×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Škoda Yeti have in Germany?

Škoda Yeti has an estimated audience of 454,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Škoda Yeti fans?

24.7% of Škoda Yeti fans are female, 75.3% are male, with an average age of 41.6 years.

03

Which brands do Škoda Yeti fans like most?

Škoda Yeti fans show strongest brand affinity for Mitsubishi ASX (110.43×), Škoda Rapid (2011) (23.73×), and Abitur (11.1×) over the country average.

04

Where do Škoda Yeti fans live in Germany?

Škoda Yeti fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Škoda Yeti fans also like?

Beyond Škoda Yeti itself, the audience over-indexes on Škoda Rapid (2011) (23.73×), Abitur (11.1×), Škoda Kodiaq (6.59×), and Thomann (3.8×) compared to the Germany average.

Appendix

Explore more audiences

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See Škoda Yeti audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Škoda Yeti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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