Pearl Audience in Germany
Pearl has an estimated audience of 986,986 people in Germany. 74.1% are female, 25.9% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Škoda Kodiaq, Stradivarius, Mothercare.
The average Pearl fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Škoda Kodiaq, with strongest over-indexing on Rossmann (1.9× the country average). Demographically, the Pearl audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Tradition, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Pearl fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 40.3 |
| Estimated audience size | 986,986 |
Audience persona
The typical Pearl fan in Germany is more female, around 40.3 years old, with strong Tradition tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 196,528 | 0.91× |
| Bayern | 152,537 | 0.96× |
| Baden-Württemberg | 141,360 | 1.05× |
| Niedersachsen | 95,282 | 0.99× |
| Hessen | 74,853 | 1× |
| Sachsen | 58,339 | 1.21× |
| Rheinland-Pfalz | 47,606 | 0.96× |
| Berlin | 41,638 | 0.94× |
| Brandenburg | 39,115 | 1.28× |
| Sachsen-Anhalt | 30,736 | 1.2× |
| Schleswig-Holstein | 30,623 | 0.86× |
| Thüringen | 30,621 | 1.22× |
| Mecklenburg-Vorpommern | 18,669 | 0.99× |
| Hamburg | 17,070 | 0.77× |
| Saarland | 12,311 | 1.02× |
| Bremen | 6,232 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.9× | Shopping |
| Gil Ofarim | 3.03× | Music & Radio |
| Škoda Kodiaq | 2.93× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Mothercare | 1.71× | Kids & Family |
| Home Delivery | 2.18× | Food & Beverages |
| Krasnodar | 6.3× | Travel & Leisure |
| Krull (film) | 8.25× | Movies & TV |
| Klis | 15.72× | Travel & Leisure |
| KLIX (AM) | 1.5× | Music & Radio |
| Corfu (regional unit) | 1.88× | Travel & Leisure |
| Ireen Sheer | 1.66× | Music & Radio |
| Volvo V60 | 2.72× | Cars & Mobility |
| Nationality | 1.68× | Politics & Society |
| Isothermal process | 20× | Business & Career |
| myDealZ | 1.61× | Shopping |
| Cachorro | 1.85× | Pets & Animals |
| Bank account | 1.54× | Business & Career |
| Sixx | 1.57× | Movies & TV |
| Keeper (password manager) | 2.09× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.67 |
| Design Affinity | PREMIUM | 1.59 |
| Convenience Orientation | PREMIUM | 1.59 |
| Creativity | OPEN | 1.54 |
| Community Orientation | OPEN | 1.44 |
| Indulgence | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 5.8% |
| India | 5.6% |
See Pearl audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pearl have in Germany?
Pearl has an estimated audience of 986,986 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pearl fans?
74.1% of Pearl fans are female, 25.9% are male, with an average age of 40.3 years.
Which brands do Pearl fans like most?
Pearl fans show strongest brand affinity for Rossmann (1.9×), Gil Ofarim (3.03×), and Škoda Kodiaq (2.93×) over the country average.
Where do Pearl fans live in Germany?
Pearl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 196,528), Bayern (reach 152,537), and Baden-Württemberg (reach 141,360). These three regions account for the largest share of the active audience.
What other brands do Pearl fans also like?
Beyond Pearl itself, the audience over-indexes on Gil Ofarim (3.03×), Škoda Kodiaq (2.93×), Stradivarius (1.97×), and Mothercare (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pearl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.