Rascasse Audience Intelligence

Pearl Audience in United States

A data profile of the people who buy, follow and care about Pearl in United States — modelled from more than twelve digital signal sources. Pearl has an estimated audience of 9,294,395 people in United States.

#2434among Topic in United States#197in Fashion & Accessoires

The average Pearl fan in United States is 41.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hat, Hobby Lobby, Gemstone, with strongest over-indexing on Hat (3.15× the country average).

Demographically, the Pearl audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pearl fan in United States is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Hat.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pearl profile in United States.

Audience size
9.3M
in United States
Gender
71.8%♀
28.2% male
Age
41.5
average years
Country rank
#3857
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pearl fans

71.8% are female, 28.2% are male, average age 41.5.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Pearl audience in United States
MetricValue
Female71.8%
Male28.2%
Average age41.5
Estimated audience size9,294,395
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Pearl audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Pearl audience comes from United States.

Worldwide audience distribution share by country for Pearl
CountryShare
United States15.9%
Italy5.7%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pearl audience in United States is strongest.

Fig. 05

Top regions by affinity

Pearl fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K2.75×
02Mississippi~200K2.41×
03Texas~1.5M1.96×
04Hawaii~70K1.63×
05Oklahoma~100K1.28×
06Kentucky~100K1.22×
07Alabama~200K1.16×
08Arizona~200K1.15×
09California~1M1.13×
10Utah~90K1.05×
11Oregon~100K1.04×
12Arkansas~80K1.04×
13Louisiana~100K1.03×
14New Mexico~50K1.02×
15Vermont~20K1.01×
16Tennessee~200K0.98×
17Washington~200K0.97×
18Missouri~100K0.97×
19Nevada~90K0.97×
20Michigan~200K0.96×
21Virginia~200K0.96×
22Kansas~70K0.96×
23West Virginia~40K0.96×
24Illinois~300K0.95×
25Ohio~300K0.95×
26Maryland~200K0.95×
27Colorado~100K0.95×
28Idaho~40K0.95×
29Georgia~300K0.94×
30Florida~600K0.92×
31New York~500K0.92×
32Pennsylvania~300K0.92×
33Massachusetts~200K0.91×
34South Carolina~100K0.91×
35Rhode Island~30K0.91×
36Washington, District of Columbia~30K0.91×
37Connecticut~80K0.90×
38North Carolina~300K0.89×
39Indiana~200K0.89×
40New Jersey~200K0.87×
41New Hampshire~30K0.84×
42Wisconsin~100K0.83×
43Iowa~60K0.82×
44Montana~20K0.82×
45Minnesota~100K0.81×
46Delaware~20K0.81×
47Nebraska~40K0.80×
48North Dakota~10K0.78×
49Maine~30K0.77×
50South Dakota~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Pearl, United States
0.74×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pearl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pearl audience
#·InterestCategoryAffinity×
01Costume jewelryFashion & Accessoires3.81×
02PandoraFashion & Accessoires3.61×
03HatFashion & Accessoires3.15×
04EmbroideryHome & Garden3.07×
05Web serverTechnology & Electronics2.73×
06GemstoneFashion & Accessoires2.34×
07EarringFashion & Accessoires2.29×
08Diaper bagKids & Family2.11×
09BraceletFashion & Accessoires1.97×
10NecklaceFashion & Accessoires1.96×
11Hobby LobbyHome & Garden1.84×
12Nordstrom rackFashion & Accessoires1.83×
13SkirtFashion & Accessoires1.81×
14Discount storesShopping1.75×
15SunglassesFashion & Accessoires1.70×
16DrawingHome & Garden1.66×
17J. C. PenneyShopping1.65×
18TrousersFashion & Accessoires1.63×
19HairstyleBeauty & Wellness1.57×
20Planet FitnessSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pearl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pearl audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.44×
Community OrientationOPEN1.37×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pearl audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Social Media UsageJOY0.94×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pearl have in United States?

Pearl has an estimated audience of 9,294,395 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pearl fans?

71.8% of Pearl fans are female, 28.2% are male, with an average age of 41.5 years.

03

Which brands do Pearl fans like most?

Pearl fans show strongest brand affinity for Hat (3.15×), Hobby Lobby (1.84×), and Gemstone (2.34×) over the country average.

04

Where do Pearl fans live in United States?

Pearl fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Pearl fans also like?

Beyond Pearl itself, the audience over-indexes on Hobby Lobby (1.84×), Gemstone (2.34×), Embroidery (3.07×), and Planet Fitness (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Pearl audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pearl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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