Pearl Audience in United States

Pearl logo

Pearl has an estimated audience of 9,294,395 people in United States. 71.8% are female, 28.2% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Product design, Staycation, Home staging, Mothercare.

The average Pearl fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Product design, Staycation, with strongest over-indexing on Home equity (2.05× the country average). Demographically, the Pearl audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Creativity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Pearl fans

Demographic split for Pearl audience in United States
MetricValue
Female71.8%
Male28.2%
Average age41.5
Estimated audience size9,294,395

Audience persona

The typical Pearl fan in United States is more female, around 41.5 years old, with strong Creativity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Pearl in United States
RegionReachAffinity
California1,243,8001.22×
Texas1,009,4291.26×
Florida613,5110.97×
New York512,3590.99×
Illinois320,5261.04×
Pennsylvania302,6560.97×
Ohio288,6221.01×
Georgia283,7350.99×
North Carolina265,7790.95×
Michigan246,5541.01×
Virginia232,6051.03×
Arizona223,9431.18×
New Jersey216,6650.92×
Washington190,7551.02×
Tennessee190,4461.02×
Massachusetts176,6280.96×
Indiana160,9050.95×
Maryland155,7990.97×
Mississippi155,0452.02×
Missouri151,1401.01×
Colorado148,3951.01×
Alabama146,1601.13×
Kentucky145,9791.25×
Oklahoma136,6881.32×
South Carolina130,2950.93×
Louisiana123,9081.03×
Wisconsin119,2210.85×
Oregon115,4261.08×
Minnesota112,4850.84×
Utah92,2591.11×
Nevada91,1371.01×
Connecticut87,0620.93×
Arkansas81,1271.06×
Kansas72,7320.99×
Iowa63,9960.84×
Hawaii63,2261.58×
New Mexico47,4511.02×
Idaho44,1550.95×
West Virginia40,2270.93×
Nebraska37,3790.8×
New Hampshire30,4750.83×
Rhode Island26,6910.9×
Washington, District of Columbia25,4210.91×
Maine25,1960.76×
Montana20,9180.81×
Delaware20,3300.79×
Alaska17,8880.9×
Vermont15,1280.93×
South Dakota14,9460.7×
North Dakota14,1440.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pearl audience
BrandAffinityCategory
Home equity2.05×Home & Garden
Product design1.79×Business & Career
Staycation2.33×Home & Garden
Home staging3.31×Home & Garden
Mothercare1.78×Kids & Family
Cam Ward2.1×Sports
Jesse Plemons1.84×Movies & TV
Nebraska Cornhuskers football1.77×Sports
Jeep Wagoneer2.49×Cars & Mobility
Janitor2.78×Home & Garden
Urban horticulture1.53×Home & Garden
Women's empowerment1.68×Politics & Society
Hayward, California4.19×Travel & Leisure
Tierra Cali2.81×Travel & Leisure
Charlamagne Tha God3.43×Movies & TV
Meals on Wheels1.9×Food & Beverages
Corona (band)1.66×Music & Radio
The Halal Guys1.81×Food & Beverages
Throne of Glass1.97×Literature
Hebe1.73×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pearl audience
TraitClusterScore
CreativityOPEN1.35
ExtroversionTHRILL1.32
IndulgenceJOY1.24
Price SensitivityPREMIUM1.23
MindfulnessBALANCE1.17
Design AffinityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Pearl
CountryShare
United States15.9%
Italy5.8%
India5.6%

See Pearl audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Pearl have in United States?

Pearl has an estimated audience of 9,294,395 people in United States, concentrated in California and Texas.

What is the gender split and age of Pearl fans?

71.8% of Pearl fans are female, 28.2% are male, with an average age of 41.5 years.

Which brands do Pearl fans like most?

Pearl fans show strongest brand affinity for Home equity (2.05×), Product design (1.79×), and Staycation (2.33×) over the country average.

Where do Pearl fans live in United States?

Pearl fans in United States are most concentrated in California (reach 1,243,800), Texas (reach 1,009,429), and Florida (reach 613,511). These three regions account for the largest share of the active audience.

What other brands do Pearl fans also like?

Beyond Pearl itself, the audience over-indexes on Product design (1.79×), Staycation (2.33×), Home staging (3.31×), and Mothercare (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pearl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.