A data profile of the people who buy, follow and care about Pearl in India — modelled from more than twelve digital signal sources. Pearl has an estimated audience of 3,278,108 people in India.
Pearl has an estimated audience of 3,278,108 people in India. 59.6% are female, 40.4% are male, average age 33.5. Top brand affinities: Bracelet, Necklace, Handmade jewelry, Vanessa Kirby, Art jewelry.
Top brand affinities include Bracelet, Necklace, Handmade jewelry, with strongest over-indexing on Bracelet (4.17× the country average).
Demographically, the Pearl audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Pearl fan in India is more female, around 33.5 years old, with strong Quality Awareness tendencies and a notable affinity for Bracelet.
The key figures that characterise the Pearl profile in India.
59.6% are female, 40.4% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 33.5 |
| Estimated audience size | 3,278,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Pearl audience comes from India.
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 5.7% |
| India | 5.6% |
The strongest cross-interests of the Pearl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Kirby | Movies & TV | 9.22× | ||
| 02 | Hat | Fashion & Accessoires | 6.25× | ||
| 03 | Valentine's Day | Kids & Family | 4.45× | ||
| 04 | Necklace | Fashion & Accessoires | 4.32× | ||
| 05 | Bracelet | Fashion & Accessoires | 4.17× | ||
| 06 | Bluestone | Fashion & Accessoires | 3.89× | ||
| 07 | Art jewelry | Fashion & Accessoires | 3.55× | ||
| 08 | Handmade jewelry | Fashion & Accessoires | 2.95× | ||
| 09 | Genetics | Kids & Family | 2.90× | ||
| 10 | Wedding dress | Fashion & Accessoires | 2.86× | ||
| 11 | Microwave oven | Home & Garden | 2.67× | ||
| 12 | Leather | Fashion & Accessoires | 2.67× | ||
| 13 | Cabinetry | Home & Garden | 2.18× | ||
| 14 | Tradition | Politics & Society | 2.06× | ||
| 15 | Earring | Fashion & Accessoires | 1.88× | ||
| 16 | Spas | Beauty & Wellness | 1.87× | ||
| 17 | Desserts | Food & Beverages | 1.77× | ||
| 18 | Weddings | Kids & Family | 1.62× | ||
| 19 | Instant messaging | Internet & Social Media | 1.59× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.79× | |
| Convenience Orientation | PREMIUM | 2.18× | |
| Tradition | CONSERVATISM | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pearl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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