Rascasse Audience Intelligence

Necklace Audience in United States

A data profile of the people who buy, follow and care about Necklace in United States — modelled from more than twelve digital signal sources. Necklace has an estimated audience of 24,809,465 people in United States.

#843among Topic in United States#57in Fashion & Accessoires

The average Necklace fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Earring, Ring (jewellery), Bracelet, with strongest over-indexing on Earring (3.34× the country average).

Demographically, the Necklace audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Necklace fan in United States is more female, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Earring.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Necklace profile in United States.

Audience size
24.8M
in United States
Gender
72.6%♀
27.4% male
Age
41.5
average years
Country rank
#1242
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Necklace fans

72.6% are female, 27.4% are male, average age 41.5.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Necklace audience in United States
MetricValue
Female72.6%
Male27.4%
Average age41.5
Estimated audience size24,809,465
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Necklace audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Necklace audience comes from United States.

Worldwide audience distribution share by country for Necklace
CountryShare
United States16.6%
Japan9.2%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Necklace audience in United States is strongest.

Fig. 05

Top regions by affinity

Necklace fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.37×
02Alabama~500K1.32×
03Texas~2.5M1.22×
04Georgia~900K1.22×
05Louisiana~400K1.19×
06Arkansas~200K1.18×
07West Virginia~100K1.15×
08South Carolina~400K1.11×
09Kentucky~300K1.10×
10Illinois~900K1.09×
11New Jersey~700K1.09×
12Tennessee~500K1.09×
13Oklahoma~300K1.09×
14California~3M1.08×
15Pennsylvania~900K1.08×
16Missouri~400K1.08×
17New York~1.5M1.07×
18Indiana~500K1.07×
19Maryland~400K1.05×
20Iowa~200K1.05×
21Nebraska~100K1.05×
22North Carolina~800K1.03×
23Michigan~700K1.03×
24Virginia~600K1.03×
25Kansas~200K1.03×
26Florida~1.5M1.01×
27Ohio~800K1.00×
28North Dakota~50K0.99×
29Massachusetts~500K0.98×
30Connecticut~200K0.98×
31Minnesota~300K0.97×
32Arizona~500K0.96×
33Delaware~70K0.96×
34South Dakota~60K0.96×
35Wisconsin~400K0.94×
36Washington~500K0.92×
37Utah~200K0.92×
38Hawaii~100K0.92×
39New Hampshire~90K0.88×
40Nevada~200K0.87×
41New Mexico~100K0.87×
42Maine~80K0.86×
43Rhode Island~70K0.86×
44Idaho~100K0.85×
45Alaska~40K0.83×
46Oregon~200K0.81×
47Washington, District of Columbia~60K0.81×
48Vermont~30K0.80×
49Colorado~300K0.77×
50Montana~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Necklace, United States
0.77×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Necklace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Necklace audience
#·InterestCategoryAffinity×
01EarringFashion & Accessoires3.34×
02Ring (jewellery)Fashion & Accessoires2.78×
03PendantPolitics & Society2.68×
04Party dressFashion & Accessoires2.45×
05ChainHome & Garden2.39×
06Unique GiftsShopping2.36×
07Jewelry designFashion & Accessoires2.26×
08Wedding ringFashion & Accessoires2.13×
09Engagement ringFashion & Accessoires2.11×
10BraceletFashion & Accessoires2.10×
11GemstoneFashion & Accessoires2.03×
12Handmade jewelryFashion & Accessoires2.01×
13Designer clothingFashion & Accessoires1.94×
14Zoom (TV channel)Technology & Electronics1.79×
15DiamondFashion & Accessoires1.76×
16Wedding receptionKids & Family1.76×
17BlouseFashion & Accessoires1.75×
18Health And BeautyBeauty & Wellness1.61×
19SkirtFashion & Accessoires1.54×
20Mother's DayKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Necklace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Necklace audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.61×
Design AffinityPREMIUM1.38×
Luxury OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Necklace audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.86×
Career OrientationPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Necklace have in United States?

Necklace has an estimated audience of 24,809,465 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Necklace fans?

72.6% of Necklace fans are female, 27.4% are male, with an average age of 41.5 years.

03

Which brands do Necklace fans like most?

Necklace fans show strongest brand affinity for Earring (3.34×), Ring (jewellery) (2.78×), and Bracelet (2.1×) over the country average.

04

Where do Necklace fans live in United States?

Necklace fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Necklace fans also like?

Beyond Necklace itself, the audience over-indexes on Ring (jewellery) (2.78×), Bracelet (2.1×), Gemstone (2.03×), and Engagement ring (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Necklace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Necklace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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