Necklace Audience in United States

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Necklace has an estimated audience of 24,809,465 people in United States. 72.6% are female, 27.4% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Earring, Ring (jewellery), Bracelet, Gemstone, Engagement ring.

The average Necklace fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Earring, Ring (jewellery), Bracelet, with strongest over-indexing on Earring (3.34× the country average). Demographically, the Necklace audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Necklace fans

Demographic split for Necklace audience in United States
MetricValue
Female72.6%
Male27.4%
Average age41.5
Estimated audience size24,809,465

Audience persona

The typical Necklace fan in United States is more female, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Earring.

Top regions in United States

Top regions ranked by reach for Necklace in United States
RegionReachAffinity
California3,150,8191.15×
Texas2,719,9431.28×
Florida1,781,7821.06×
New York1,556,2301.12×
Georgia982,5721.29×
Illinois962,5821.16×
Pennsylvania900,3891.08×
North Carolina798,8021.07×
Ohio786,5711.03×
New Jersey705,6581.12×
Michigan684,5871.06×
Virginia647,4261.07×
Tennessee566,9521.14×
Arizona506,8261×
Indiana499,9101.1×
Massachusetts481,1310.98×
Washington476,3890.96×
Maryland462,7451.08×
Alabama451,6031.3×
Missouri432,4421.08×
South Carolina408,4721.09×
Louisiana366,3411.15×
Wisconsin353,8230.95×
Minnesota350,9200.99×
Kentucky334,6121.08×
Colorado306,4900.78×
Oklahoma297,1551.08×
Mississippi273,6221.34×
Connecticut249,6911×
Arkansas236,0151.15×
Oregon235,4590.83×
Nevada221,6930.92×
Iowa207,2881.01×
Kansas201,3661.03×
Utah198,9970.9×
West Virginia129,6231.12×
Nebraska126,7311.02×
New Mexico106,9900.86×
Idaho102,1150.82×
Hawaii96,2730.9×
New Hampshire80,9420.83×
Maine72,1590.81×
Rhode Island64,2620.81×
Delaware63,6310.93×
Washington, District of Columbia62,3620.84×
South Dakota51,1960.89×
Montana47,5270.69×
North Dakota45,7860.9×
Alaska37,2200.7×
Vermont31,3460.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Necklace audience
BrandAffinityCategory
Earring3.34×Fashion & Accessoires
Ring (jewellery)2.78×Fashion & Accessoires
Bracelet2.1×Fashion & Accessoires
Gemstone2.03×Fashion & Accessoires
Engagement ring2.11×Fashion & Accessoires
Pendant2.68×Politics & Society
Wedding ring2.13×Fashion & Accessoires
Handmade jewelry2.01×Fashion & Accessoires
Skirt1.54×Fashion & Accessoires
Designer clothing1.94×Fashion & Accessoires
Lulu 黃路梓茵2.69×Movies & TV
Unique Gifts2.36×Shopping
Diamond1.76×Fashion & Accessoires
Zoom (TV channel)1.79×Technology & Electronics
Party dress2.45×Fashion & Accessoires
Chain2.39×Home & Garden
Indian Premier League1.71×Sports
Jewelry design2.26×Fashion & Accessoires
Blouse1.75×Fashion & Accessoires
Health And Beauty1.61×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Necklace audience
TraitClusterScore
Luxury OrientationPREMIUM1.52
Design AffinityPREMIUM1.52
SustainabilityBALANCE1.44
ExtroversionTHRILL1.36
CreativityOPEN1.32
MindfulnessBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Necklace
CountryShare
United States16.6%
Japan9.2%
India5.2%

See Necklace audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Necklace have in United States?

Necklace has an estimated audience of 24,809,465 people in United States, concentrated in California and Texas.

What is the gender split and age of Necklace fans?

72.6% of Necklace fans are female, 27.4% are male, with an average age of 41.5 years.

Which brands do Necklace fans like most?

Necklace fans show strongest brand affinity for Earring (3.34×), Ring (jewellery) (2.78×), and Bracelet (2.1×) over the country average.

Where do Necklace fans live in United States?

Necklace fans in United States are most concentrated in California (reach 3,150,819), Texas (reach 2,719,943), and Florida (reach 1,781,782). These three regions account for the largest share of the active audience.

What other brands do Necklace fans also like?

Beyond Necklace itself, the audience over-indexes on Ring (jewellery) (2.78×), Bracelet (2.1×), Gemstone (2.03×), and Engagement ring (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Necklace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.