Rascasse Audience Intelligence

Chain Audience in United States

A data profile of the people who buy, follow and care about Chain in United States — modelled from more than twelve digital signal sources. Chain has an estimated audience of 11,409,889 people in United States.

#2056among Topic in United States#224in Home & Garden

The average Chain fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Happiness, Planet Fitness, Diaper bag, with strongest over-indexing on Happiness (1.53× the country average).

Demographically, the Chain audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chain fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Happiness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chain profile in United States.

Audience size
11.4M
in United States
Gender
68.1%♀
31.9% male
Age
42.6
average years
Country rank
#3140
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chain fans

68.1% are female, 31.9% are male, average age 42.6.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Chain audience in United States
MetricValue
Female68.1%
Male31.9%
Average age42.6
Estimated audience size11,409,889
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Chain audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

40.3%

of the worldwide Chain audience comes from United States.

Worldwide audience distribution share by country for Chain
CountryShare
United States40.3%
United Kingdom6.8%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chain audience in United States is strongest.

Fig. 05

Top regions by affinity

Chain fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.71×
02Louisiana~200K1.50×
03Alabama~200K1.48×
04Georgia~400K1.24×
05South Carolina~200K1.24×
06Texas~1M1.21×
07Arkansas~100K1.19×
08North Carolina~400K1.12×
09Tennessee~300K1.09×
10New Mexico~60K1.09×
11Nebraska~60K1.09×
12California~1.5M1.08×
13Oklahoma~100K1.08×
14Missouri~200K1.06×
15Kentucky~200K1.06×
16Kansas~90K1.04×
17Indiana~200K1.03×
18North Dakota~20K1.03×
19Michigan~300K1.01×
20Pennsylvania~400K1.00×
21Illinois~400K1.00×
22West Virginia~50K1.00×
23Arizona~200K0.99×
24Florida~800K0.98×
25Hawaii~50K0.98×
26Ohio~300K0.97×
27Maryland~200K0.96×
28South Dakota~30K0.96×
29Virginia~300K0.95×
30Utah~100K0.95×
31Nevada~100K0.94×
32Iowa~90K0.94×
33Idaho~50K0.93×
34New Jersey~300K0.91×
35New York~600K0.90×
36Connecticut~100K0.90×
37Minnesota~100K0.89×
38Washington~200K0.88×
39Oregon~100K0.88×
40Wisconsin~100K0.87×
41Montana~30K0.87×
42Delaware~30K0.87×
43Massachusetts~200K0.84×
44Rhode Island~30K0.83×
45Alaska~20K0.83×
46Colorado~100K0.82×
47Maine~30K0.82×
48Washington, District of Columbia~30K0.79×
49New Hampshire~30K0.78×
50Vermont~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Chain, United States
0.78×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chain audience
#·InterestCategoryAffinity×
01KeychainTechnology & Electronics4.09×
02CutleryHome & Garden2.92×
03Diaper bagKids & Family2.71×
04Ancient EgyptPolitics & Society2.43×
05NecklaceFashion & Accessoires2.39×
06Discount TireShopping2.20×
07GemstoneFashion & Accessoires2.19×
08Microwave ovenHome & Garden2.08×
09CrystalFashion & Accessoires2.01×
10SkirtFashion & Accessoires1.91×
11Hardware storeHome & Garden1.86×
12MetaphysicsBusiness & Career1.80×
13Planet FitnessSports1.79×
14TrousersFashion & Accessoires1.78×
15Nordstrom rackFashion & Accessoires1.68×
16HairstyleBeauty & Wellness1.66×
17Ace HardwareHome & Garden1.64×
18DrawingHome & Garden1.57×
19Hobby LobbyHome & Garden1.56×
20HappinessHealth1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chain audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Luxury OrientationPREMIUM1.55×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chain audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Social Media UsageJOY0.87×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chain have in United States?

Chain has an estimated audience of 11,409,889 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chain fans?

68.1% of Chain fans are female, 31.9% are male, with an average age of 42.6 years.

03

Which brands do Chain fans like most?

Chain fans show strongest brand affinity for Happiness (1.53×), Planet Fitness (1.79×), and Diaper bag (2.71×) over the country average.

04

Where do Chain fans live in United States?

Chain fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Chain fans also like?

Beyond Chain itself, the audience over-indexes on Planet Fitness (1.79×), Diaper bag (2.71×), Hobby Lobby (1.56×), and Gemstone (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Chain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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