Chain Audience in United States

Chain logo

Chain has an estimated audience of 11,409,889 people in United States. 68.1% are female, 31.9% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Regional styles of Mexican music, UK garage, Electrolyte, Mackenzie Foy.

The average Chain fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Regional styles of Mexican music, UK garage, with strongest over-indexing on Combat sport (1.64× the country average). Demographically, the Chain audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Band

Demographics of Chain fans

Demographic split for Chain audience in United States
MetricValue
Female68.1%
Male31.9%
Average age42.6
Estimated audience size11,409,889

Audience persona

The typical Chain fan in United States is more female, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Chain in United States
RegionReachAffinity
California1,423,8311.13×
Texas1,235,5221.26×
Florida831,1741.08×
New York604,9010.95×
Georgia442,8661.26×
Illinois395,9721.04×
North Carolina384,2171.12×
Pennsylvania375,8210.98×
Ohio344,3920.98×
Michigan316,5681.06×
Virginia269,4590.97×
New Jersey263,8760.91×
Tennessee262,9171.15×
Alabama245,8281.54×
Arizona236,5531.02×
Louisiana226,7201.54×
Indiana217,2891.04×
South Carolina214,2391.25×
Washington205,2690.9×
Missouri198,7071.08×
Massachusetts193,5270.86×
Maryland193,2990.99×
Mississippi162,5231.73×
Minnesota152,9240.94×
Colorado150,7100.84×
Kentucky148,5461.04×
Wisconsin145,6820.85×
Oklahoma133,8971.06×
Oregon116,9320.89×
Arkansas113,5151.21×
Nevada107,3400.97×
Connecticut98,7710.86×
Utah92,6240.91×
Kansas92,3051.03×
Iowa90,4690.96×
New Mexico61,1471.07×
Nebraska60,4731.06×
West Virginia51,5090.97×
Idaho50,0580.87×
Hawaii44,5540.91×
Maine31,5760.77×
New Hampshire31,1320.69×
Washington, District of Columbia28,6810.84×
Rhode Island28,0990.77×
Montana26,2950.83×
Delaware25,6580.82×
South Dakota23,5710.89×
North Dakota22,6920.97×
Alaska16,4670.67×
Vermont13,8180.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chain audience
BrandAffinityCategory
Combat sport1.64×Sports
Regional styles of Mexican music1.52×Music & Radio
UK garage2.82×Music & Radio
Electrolyte2.43×Health
Mackenzie Foy3.8×Fashion & Accessoires
Nebraska Cornhuskers football1.63×Sports
N1 road (South Africa)1.82×Travel & Leisure
MK1.82×Music & Radio
Highland games3.66×Sports
Women's empowerment1.71×Politics & Society
Monogram1.53×Home & Garden
Charlamagne Tha God3.64×Movies & TV
Jeep Wagoneer2.14×Cars & Mobility
Thom Browne3.53×Fashion & Accessoires
Home staging1.95×Home & Garden
Iron Man (film)1.77×Movies & TV
Box lacrosse3.21×Sports
Like Dandelion Dust5.19×Movies & TV
Chili con carne2.67×Food & Beverages
Hayward, California3.37×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chain audience
TraitClusterScore
Luxury OrientationPREMIUM1.78
ExtroversionTHRILL1.38
Family OrientationCONSERVATISM1.32
IndividualismJOY1.31
Price SensitivityPREMIUM1.3
Early Adopter MentalityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Chain
CountryShare
United States40.3%
United Kingdom6.8%
Italy4.5%

See Chain audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Chain have in United States?

Chain has an estimated audience of 11,409,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Chain fans?

68.1% of Chain fans are female, 31.9% are male, with an average age of 42.6 years.

Which brands do Chain fans like most?

Chain fans show strongest brand affinity for Combat sport (1.64×), Regional styles of Mexican music (1.52×), and UK garage (2.82×) over the country average.

Where do Chain fans live in United States?

Chain fans in United States are most concentrated in California (reach 1,423,831), Texas (reach 1,235,522), and Florida (reach 831,174). These three regions account for the largest share of the active audience.

What other brands do Chain fans also like?

Beyond Chain itself, the audience over-indexes on Regional styles of Mexican music (1.52×), UK garage (2.82×), Electrolyte (2.43×), and Mackenzie Foy (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.