Rascasse Audience Intelligence

Chain Audience in Germany

A data profile of the people who buy, follow and care about Chain in Germany — modelled from more than twelve digital signal sources. Chain has an estimated audience of 1,125,711 people in Germany.

#2911among Topic in Germany#397in Home & Garden

The average Chain fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Husqvarna, Bedroom furniture, Buy one, get one free, with strongest over-indexing on Husqvarna (13.87× the country average).

Demographically, the Chain audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chain fan in Germany is more female, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Husqvarna.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chain profile in Germany.

Audience size
1.1M
in Germany
Gender
69.3%♀
30.7% male
Age
37.2
average years
Country rank
#5868
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chain fans

69.3% are female, 30.7% are male, average age 37.2.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Chain audience in Germany
MetricValue
Female69.3%
Male30.7%
Average age37.2
Estimated audience size1,125,711
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Chain audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Chain audience comes from Germany.

Worldwide audience distribution share by country for Chain
CountryShare
United States40.3%
United Kingdom6.8%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chain audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chain fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.40×
02Berlin~70K1.31×
03Bremen~10K1.12×
04Nordrhein-Westfalen~300K1.08×
05Hamburg~30K1.06×
06Baden-Württemberg~200K1.03×
07Bayern~200K1.02×
08Rheinland-Pfalz~60K1.02×
09Schleswig-Holstein~40K0.97×
10Niedersachsen~100K0.96×
11Saarland~10K0.95×
12Sachsen~50K0.88×
13Thüringen~30K0.88×
14Brandenburg~30K0.86×
15Sachsen-Anhalt~20K0.82×
16Mecklenburg-Vorpommern~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Chain, Germany
0.80×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chain audience
#·InterestCategoryAffinity×
01FilmwebMovies & TV20.39×
02PomellatoFashion & Accessoires16.14×
03HusqvarnaHome & Garden13.87×
04Poland national football teamSports9.99×
05BoulangerShopping9.84×
06Jewellery chainFashion & Accessoires9.52×
07Buy one, get one freeShopping7.50×
08SweatpantsFashion & Accessoires7.40×
09Bedroom furnitureHome & Garden5.31×
10StihlHome & Garden4.96×
11FertilizerHome & Garden4.81×
12Art jewelryFashion & Accessoires4.72×
13BB creamBeauty & Wellness4.24×
14BodrumTravel & Leisure3.90×
15NecklaceFashion & Accessoires3.36×
16Garden furnitureHome & Garden3.15×
17Unique GiftsShopping2.57×
18Child developmentBusiness & Career2.31×
19UniqloShopping2.27×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chain audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.64×
IndividualismJOY1.43×
MindfulnessBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chain audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Healthy LifestyleBALANCE0.92×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chain have in Germany?

Chain has an estimated audience of 1,125,711 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chain fans?

69.3% of Chain fans are female, 30.7% are male, with an average age of 37.2 years.

03

Which brands do Chain fans like most?

Chain fans show strongest brand affinity for Husqvarna (13.87×), Bedroom furniture (5.31×), and Buy one, get one free (7.5×) over the country average.

04

Where do Chain fans live in Germany?

Chain fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chain fans also like?

Beyond Chain itself, the audience over-indexes on Bedroom furniture (5.31×), Buy one, get one free (7.5×), Art jewelry (4.72×), and Poland national football team (9.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Chain audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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