Chain Audience in Germany
Chain has an estimated audience of 1,125,711 people in Germany. 69.3% are female, 30.7% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Škoda Kodiaq, Progressive rock, Krull (film), Urban Outfitters.
The average Chain fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Škoda Kodiaq, Progressive rock, with strongest over-indexing on Gil Ofarim (1.99× the country average). Demographically, the Chain audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Band
Demographics of Chain fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 37.2 |
| Estimated audience size | 1,125,711 |
Audience persona
The typical Chain fan in Germany is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 276,181 | 1.12× |
| Bayern | 188,246 | 1.04× |
| Baden-Württemberg | 161,451 | 1.05× |
| Hessen | 123,788 | 1.44× |
| Niedersachsen | 107,032 | 0.98× |
| Berlin | 69,678 | 1.38× |
| Rheinland-Pfalz | 58,551 | 1.04× |
| Sachsen | 46,036 | 0.83× |
| Schleswig-Holstein | 39,905 | 0.99× |
| Hamburg | 27,121 | 1.07× |
| Brandenburg | 26,415 | 0.76× |
| Thüringen | 23,476 | 0.82× |
| Sachsen-Anhalt | 21,200 | 0.73× |
| Mecklenburg-Vorpommern | 14,160 | 0.66× |
| Saarland | 12,328 | 0.89× |
| Bremen | 11,583 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.99× | Music & Radio |
| Škoda Kodiaq | 3.08× | Cars & Mobility |
| Progressive rock | 1.94× | Music & Radio |
| Krull (film) | 12.54× | Movies & TV |
| Urban Outfitters | 1.52× | Shopping |
| Racing | 1.53× | Cars & Mobility |
| Japanese New Year | 7.54× | Travel & Leisure |
| Home Delivery | 1.98× | Food & Beverages |
| Cachorro | 2.11× | Pets & Animals |
| Bank account | 1.72× | Business & Career |
| Ireen Sheer | 1.56× | Music & Radio |
| Corfu (regional unit) | 1.72× | Travel & Leisure |
| Emil Nolde | 2.81× | Arts & Culture |
| Janitor | 2.94× | Home & Garden |
| Homesteading | 3.02× | Home & Garden |
| Krasnodar | 3.89× | Travel & Leisure |
| Celtic mythology | 2.41× | Arts & Culture |
| The Hunt (2012 film) | 2.04× | Movies & TV |
| Graham Greene (actor) | 1.77× | |
| Information sensitivity | 2.24× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.64 |
| DIY Mentality | THRILL | 1.58 |
| Design Affinity | PREMIUM | 1.52 |
| Luxury Orientation | PREMIUM | 1.51 |
| Individualism | JOY | 1.37 |
| Creativity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| United Kingdom | 6.8% |
| Italy | 4.5% |
See Chain audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Chain have in Germany?
Chain has an estimated audience of 1,125,711 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chain fans?
69.3% of Chain fans are female, 30.7% are male, with an average age of 37.2 years.
Which brands do Chain fans like most?
Chain fans show strongest brand affinity for Gil Ofarim (1.99×), Škoda Kodiaq (3.08×), and Progressive rock (1.94×) over the country average.
Where do Chain fans live in Germany?
Chain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 276,181), Bayern (reach 188,246), and Baden-Württemberg (reach 161,451). These three regions account for the largest share of the active audience.
What other brands do Chain fans also like?
Beyond Chain itself, the audience over-indexes on Škoda Kodiaq (3.08×), Progressive rock (1.94×), Krull (film) (12.54×), and Urban Outfitters (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.