Rascasse Audience Intelligence

Sweatpants Audience in Germany

A data profile of the people who buy, follow and care about Sweatpants in Germany — modelled from more than twelve digital signal sources. Sweatpants has an estimated audience of 1,036,353 people in Germany.

#3078among Topic in Germany#345in Fashion & Accessoires

The average Sweatpants fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, VfB Stuttgart, SV Werder Bremen, with strongest over-indexing on Borussia Dortmund (3.03× the country average).

Demographically, the Sweatpants audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sweatpants fan in Germany is more female, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Borussia Dortmund.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweatpants profile in Germany.

Audience size
1M
in Germany
Gender
59.7%♀
40.3% male
Age
36.4
average years
Country rank
#6318
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sweatpants fans

59.7% are female, 40.3% are male, average age 36.4.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Sweatpants audience in Germany
MetricValue
Female59.7%
Male40.3%
Average age36.4
Estimated audience size1,036,353
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Sweatpants audience in Germany
Age bracketShare%
16-1924%
20-2924%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Sweatpants audience comes from Germany.

Worldwide audience distribution share by country for Sweatpants
CountryShare
United States24.1%
Japan9.6%
Thailand7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweatpants audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sweatpants fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.42×
02Baden-Württemberg~200K1.23×
03Niedersachsen~100K1.13×
04Rheinland-Pfalz~60K1.12×
05Hessen~90K1.08×
06Hamburg~30K1.08×
07Bremen~10K1.07×
08Bayern~200K1.06×
09Saarland~10K0.97×
10Berlin~40K0.93×
11Brandenburg~30K0.88×
12Thüringen~20K0.87×
13Sachsen~40K0.85×
14Schleswig-Holstein~30K0.83×
15Sachsen-Anhalt~20K0.82×
16Mecklenburg-Vorpommern~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Sweatpants, Germany
0.79×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweatpants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweatpants audience
#·InterestCategoryAffinity×
01KICKZFashion & Accessoires15.96×
02Trading cardGames8.84×
03TracksuitFashion & Accessoires7.88×
04ChainHome & Garden7.40×
05DeutschrapMusic & Radio3.58×
06Hertha BSCSports3.55×
07Hamburger SVSports3.33×
08VfB StuttgartSports3.32×
09RB LeipzigSports3.28×
10FC Schalke 04Sports3.04×
11Borussia DortmundSports3.03×
12Borussia MönchengladbachSports3.00×
131. FC KölnSports2.92×
14SV Werder BremenSports2.82×
152. BundesligaSports2.61×
16Eintracht FrankfurtSports2.34×
17BundesligaSports1.84×
18FIFA World CupSports1.71×
19FC Bayern MunichSports1.52×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweatpants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweatpants audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
Early Adopter MentalityPOWER0.93×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweatpants audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.45×
DIY MentalityTHRILL0.50×
SpiritualityBALANCE0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sweatpants have in Germany?

Sweatpants has an estimated audience of 1,036,353 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sweatpants fans?

59.7% of Sweatpants fans are female, 40.3% are male, with an average age of 36.4 years.

03

Which brands do Sweatpants fans like most?

Sweatpants fans show strongest brand affinity for Borussia Dortmund (3.03×), VfB Stuttgart (3.32×), and SV Werder Bremen (2.82×) over the country average.

04

Where do Sweatpants fans live in Germany?

Sweatpants fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sweatpants fans also like?

Beyond Sweatpants itself, the audience over-indexes on VfB Stuttgart (3.32×), SV Werder Bremen (2.82×), 2. Bundesliga (2.61×), and Business and industry (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sweatpants audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sweatpants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →