Sweatpants Audience in Germany
Sweatpants has an estimated audience of 1,036,353 people in Germany. 59.7% are female, 40.3% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, VfB Stuttgart, SV Werder Bremen, Galatasaray S.K., Business and industry.
The average Sweatpants fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, VfB Stuttgart, SV Werder Bremen, with strongest over-indexing on Borussia Dortmund (3.03× the country average). Demographically, the Sweatpants audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sweatpants fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 36.4 |
| Estimated audience size | 1,036,353 |
Audience persona
The typical Sweatpants fan in Germany is more female, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 350,410 | 1.55× |
| Baden-Württemberg | 179,755 | 1.27× |
| Bayern | 179,352 | 1.08× |
| Niedersachsen | 114,009 | 1.13× |
| Hessen | 87,920 | 1.11× |
| Rheinland-Pfalz | 58,046 | 1.12× |
| Berlin | 44,384 | 0.96× |
| Sachsen | 41,968 | 0.83× |
| Brandenburg | 27,831 | 0.87× |
| Hamburg | 26,231 | 1.12× |
| Schleswig-Holstein | 22,688 | 0.61× |
| Thüringen | 21,672 | 0.82× |
| Sachsen-Anhalt | 20,474 | 0.76× |
| Mecklenburg-Vorpommern | 15,038 | 0.76× |
| Saarland | 12,085 | 0.95× |
| Bremen | 9,493 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.03× | Sports |
| VfB Stuttgart | 3.32× | Sports |
| SV Werder Bremen | 2.82× | Sports |
| Galatasaray S.K. | 3.19× | Sports |
| Business and industry | 1.51× | Business & Career |
| 2. Bundesliga | 2.61× | Sports |
| Hamburger SV | 3.33× | Sports |
| Trading card | 8.84× | Games |
| RB Leipzig | 3.28× | Sports |
| Bundesliga | 1.84× | Sports |
| Eintracht Frankfurt | 2.34× | Sports |
| KICKZ | 15.96× | Fashion & Accessoires |
| FC Schalke 04 | 3.04× | Sports |
| Hertha BSC | 3.55× | Sports |
| Tracksuit | 7.88× | Fashion & Accessoires |
| Deutschrap | 3.58× | Music & Radio |
| Chain | 7.4× | Home & Garden |
| FIFA World Cup | 1.71× | Sports |
| Represent Clothing | 27.26× | Fashion & Accessoires |
| Dynamo Dresden | 2.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.69 |
| Career Orientation | POWER | 1.27 |
| Urban Lifestyle | OPEN | 1.15 |
| Sports Activity | POWER | 1.14 |
| Individualism | JOY | 1.12 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Japan | 9.6% |
| Thailand | 7.8% |
See Sweatpants audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sweatpants have in Germany?
Sweatpants has an estimated audience of 1,036,353 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sweatpants fans?
59.7% of Sweatpants fans are female, 40.3% are male, with an average age of 36.4 years.
Which brands do Sweatpants fans like most?
Sweatpants fans show strongest brand affinity for Borussia Dortmund (3.03×), VfB Stuttgart (3.32×), and SV Werder Bremen (2.82×) over the country average.
Where do Sweatpants fans live in Germany?
Sweatpants fans in Germany are most concentrated in Nordrhein-Westfalen (reach 350,410), Baden-Württemberg (reach 179,755), and Bayern (reach 179,352). These three regions account for the largest share of the active audience.
What other brands do Sweatpants fans also like?
Beyond Sweatpants itself, the audience over-indexes on VfB Stuttgart (3.32×), SV Werder Bremen (2.82×), Galatasaray S.K. (3.19×), and Business and industry (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sweatpants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.