Sweatpants Audience in United States

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Sweatpants has an estimated audience of 7,874,512 people in United States. 62.7% are female, 37.3% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Srinakharinwirot University, Athleisure, Leggings, Tracksuit, Ko Samui.

The average Sweatpants fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Srinakharinwirot University, Athleisure, Leggings, with strongest over-indexing on Srinakharinwirot University (21.71× the country average). Demographically, the Sweatpants audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sweatpants fans

Demographic split for Sweatpants audience in United States
MetricValue
Female62.7%
Male37.3%
Average age37.0
Estimated audience size7,874,512

Audience persona

The typical Sweatpants fan in United States is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Srinakharinwirot University.

Top regions in United States

Top regions ranked by reach for Sweatpants in United States
RegionReachAffinity
California962,9871.11×
Texas795,5381.18×
New York685,1171.56×
Florida587,7471.1×
Pennsylvania356,9381.35×
Georgia318,8721.31×
Illinois300,7671.15×
New Jersey298,7761.49×
North Carolina284,3391.2×
Ohio239,5250.99×
Virginia237,9901.24×
Michigan212,7891.03×
Maryland193,0661.43×
Massachusetts189,0241.22×
Washington157,5681×
Indiana157,4791.09×
Tennessee153,9930.97×
Arizona137,9110.86×
South Carolina129,3701.09×
Minnesota125,8021.11×
Missouri125,2450.99×
Wisconsin106,8790.9×
Connecticut106,7691.35×
Alabama105,1570.96×
Louisiana104,9541.03×
Kentucky99,3891.01×
Colorado95,1040.77×
Oklahoma82,1940.94×
Oregon76,6870.85×
Mississippi63,4420.98×
Iowa63,4200.98×
Arkansas62,4630.96×
Nevada61,5190.81×
Utah56,0870.8×
Kansas55,7740.9×
Nebraska38,9130.99×
West Virginia30,7940.84×
Idaho27,9130.71×
Delaware27,3701.26×
New Mexico26,5360.67×
Rhode Island26,5311.06×
New Hampshire26,1910.84×
Hawaii24,4450.72×
Maine24,1200.86×
Washington, District of Columbia22,4960.95×
South Dakota14,8790.82×
Montana13,5950.62×
North Dakota13,2730.82×
Alaska12,3060.73×
Vermont11,0920.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweatpants audience
BrandAffinityCategory
Srinakharinwirot University21.71×Business & Career
Athleisure4.37×Fashion & Accessoires
Leggings3.33×Fashion & Accessoires
Tracksuit9.11×Fashion & Accessoires
Ko Samui11.74×Travel & Leisure
Korean movies13.76×Movies & TV
Men's clothing1.89×Fashion & Accessoires
Phuket Province11.62×Travel & Leisure
Wongnai Beauty19.08×
Mahidol University12.49×Business & Career
Khon Kaen University23.88×Business & Career
Ramkhamhaeng University24.48×Business & Career
Kasetsart University19.49×Business & Career
Chiang Mai10.18×Travel & Leisure
Pattaya13.07×Travel & Leisure
Trousers1.87×Fashion & Accessoires
Sexy Jeans6.51×Fashion & Accessoires
Tights3.89×Fashion & Accessoires
King Mongkut's University of Technology Thonburi22.35×Business & Career
Thammasat University15.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweatpants audience
TraitClusterScore
Luxury OrientationPREMIUM3.26
SustainabilityBALANCE1.83
Risk AppetiteTHRILL1.59
Design AffinityPREMIUM1.55
Price SensitivityPREMIUM1.36
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Sweatpants
CountryShare
United States24.1%
Japan9.6%
Thailand7.8%

See Sweatpants audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sweatpants have in United States?

Sweatpants has an estimated audience of 7,874,512 people in United States, concentrated in California and Texas.

What is the gender split and age of Sweatpants fans?

62.7% of Sweatpants fans are female, 37.3% are male, with an average age of 37.0 years.

Which brands do Sweatpants fans like most?

Sweatpants fans show strongest brand affinity for Srinakharinwirot University (21.71×), Athleisure (4.37×), and Leggings (3.33×) over the country average.

Where do Sweatpants fans live in United States?

Sweatpants fans in United States are most concentrated in California (reach 962,987), Texas (reach 795,538), and New York (reach 685,117). These three regions account for the largest share of the active audience.

What other brands do Sweatpants fans also like?

Beyond Sweatpants itself, the audience over-indexes on Athleisure (4.37×), Leggings (3.33×), Tracksuit (9.11×), and Ko Samui (11.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweatpants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.