Rascasse Audience Intelligence

Sweatpants Audience in United States

A data profile of the people who buy, follow and care about Sweatpants in United States — modelled from more than twelve digital signal sources. Sweatpants has an estimated audience of 7,874,512 people in United States.

#2754among Topic in United States#234in Fashion & Accessoires

The average Sweatpants fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Srinakharinwirot University, Athleisure, Leggings, with strongest over-indexing on Srinakharinwirot University (21.71× the country average).

Demographically, the Sweatpants audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sweatpants fan in United States is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Srinakharinwirot University.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweatpants profile in United States.

Audience size
7.9M
in United States
Gender
62.7%♀
37.3% male
Age
37.0
average years
Country rank
#4492
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sweatpants fans

62.7% are female, 37.3% are male, average age 37.0.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Sweatpants audience in United States
MetricValue
Female62.7%
Male37.3%
Average age37.0
Estimated audience size7,874,512
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Sweatpants audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Sweatpants audience comes from United States.

Worldwide audience distribution share by country for Sweatpants
CountryShare
United States24.1%
Japan9.6%
Thailand7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweatpants audience in United States is strongest.

Fig. 05

Top regions by affinity

Sweatpants fans by region: top regions in United States
#RegionReachAffinity×
01New York~600K1.44×
02New Jersey~300K1.44×
03Maryland~200K1.40×
04Connecticut~100K1.34×
05Delaware~30K1.31×
06Pennsylvania~300K1.28×
07Georgia~300K1.27×
08Virginia~200K1.22×
09North Carolina~300K1.20×
10Massachusetts~200K1.19×
11Texas~800K1.15×
12Illinois~300K1.12×
13Minnesota~100K1.09×
14South Carolina~100K1.07×
15Florida~600K1.06×
16Indiana~200K1.06×
17Rhode Island~30K1.06×
18Louisiana~100K1.05×
19Nebraska~40K1.05×
20California~900K1.04×
21Kentucky~100K1.01×
22Mississippi~70K1.01×
23Iowa~70K1.00×
24Michigan~200K0.99×
25Arkansas~60K0.99×
26Missouri~100K0.97×
27Alabama~100K0.97×
28Ohio~200K0.96×
29Tennessee~200K0.96×
30Washington~100K0.95×
31Kansas~60K0.95×
32Washington, District of Columbia~20K0.94×
33Oklahoma~80K0.93×
34South Dakota~20K0.92×
35Wisconsin~100K0.91×
36North Dakota~10K0.91×
37Maine~30K0.89×
38West Virginia~30K0.88×
39New Hampshire~30K0.87×
40Vermont~10K0.87×
41Arizona~100K0.85×
42Oregon~80K0.85×
43Utah~60K0.84×
44Alaska~10K0.83×
45Nevada~60K0.81×
46Hawaii~30K0.78×
47Colorado~90K0.76×
48Idaho~30K0.73×
49New Mexico~30K0.70×
50Montana~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Sweatpants, United States
0.68×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweatpants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweatpants audience
#·InterestCategoryAffinity×
01Ramkhamhaeng UniversityBusiness & Career24.48×
02Khon Kaen UniversityBusiness & Career23.88×
03King Mongkut's University of Technology ThonburiBusiness & Career22.35×
04Srinakharinwirot UniversityBusiness & Career21.71×
05Kasetsart UniversityBusiness & Career19.49×
06Wongnai BeautyTopic19.08×
07Thammasat UniversityBusiness & Career15.11×
08Korean moviesMovies & TV13.76×
09PattayaTravel & Leisure13.07×
10Mahidol UniversityBusiness & Career12.49×
11Ko SamuiTravel & Leisure11.74×
12Phuket ProvinceTravel & Leisure11.62×
13Chiang MaiTravel & Leisure10.18×
14TracksuitFashion & Accessoires9.11×
15Sexy JeansFashion & Accessoires6.51×
16AthleisureFashion & Accessoires4.37×
17TightsFashion & Accessoires3.89×
18LeggingsFashion & Accessoires3.33×
19Men's clothingFashion & Accessoires1.89×
20TrousersFashion & Accessoires1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweatpants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweatpants audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.40×
Luxury OrientationPREMIUM1.35×
Sports ActivityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweatpants audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
PatriotismCONSERVATISM0.84×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sweatpants have in United States?

Sweatpants has an estimated audience of 7,874,512 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sweatpants fans?

62.7% of Sweatpants fans are female, 37.3% are male, with an average age of 37.0 years.

03

Which brands do Sweatpants fans like most?

Sweatpants fans show strongest brand affinity for Srinakharinwirot University (21.71×), Athleisure (4.37×), and Leggings (3.33×) over the country average.

04

Where do Sweatpants fans live in United States?

Sweatpants fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sweatpants fans also like?

Beyond Sweatpants itself, the audience over-indexes on Athleisure (4.37×), Leggings (3.33×), Tracksuit (9.11×), and Ko Samui (11.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sweatpants audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweatpants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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