King Mongkut's University of Technology Thonburi Audience in United States
King Mongkut's University of Technology Thonburi has an estimated audience of 307,802 people in United States. 65.4% are female, 34.6% are male, average age 31.6. Top regions: California, Mississippi, Texas. Top brand affinities: Jollibee, Astro (Malaysian satellite television), Autism Awareness, Diabetes mellitus awareness, BTS.
The average King Mongkut's University of Technology Thonburi fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Mississippi, Texas. Top brand affinities include Jollibee, Astro (Malaysian satellite television), Autism Awareness, with strongest over-indexing on Jollibee (36.97× the country average). Demographically, the King Mongkut's University of Technology Thonburi audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of King Mongkut's University of Technology Thonburi fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 31.6 |
| Estimated audience size | 307,802 |
Audience persona
The typical King Mongkut's University of Technology Thonburi fan in United States is more female, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for Jollibee.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 13,302 | 0.39× |
| Mississippi | 5,383 | 2.12× |
| Texas | 5,231 | 0.2× |
| Indiana | 4,790 | 0.85× |
| Louisiana | 4,786 | 1.21× |
| Arkansas | 4,782 | 1.89× |
| Oklahoma | 4,677 | 1.37× |
| Kentucky | 4,603 | 1.19× |
| Alabama | 4,455 | 1.04× |
| New York | 4,453 | 0.26× |
| Virginia | 4,333 | 0.58× |
| Florida | 4,275 | 0.21× |
| Tennessee | 4,245 | 0.69× |
| South Carolina | 4,214 | 0.91× |
| Kansas | 4,105 | 1.69× |
| Missouri | 3,977 | 0.8× |
| Hawaii | 3,920 | 2.96× |
| Iowa | 3,897 | 1.54× |
| North Carolina | 3,818 | 0.41× |
| Ohio | 3,802 | 0.4× |
| Georgia | 3,787 | 0.4× |
| Michigan | 3,785 | 0.47× |
| Wisconsin | 3,765 | 0.81× |
| Arizona | 3,626 | 0.58× |
| Pennsylvania | 3,610 | 0.35× |
| Nebraska | 3,586 | 2.32× |
| Connecticut | 3,580 | 1.16× |
| New Mexico | 3,567 | 2.31× |
| Nevada | 3,555 | 1.19× |
| Washington | 3,521 | 0.57× |
| Oregon | 3,510 | 0.99× |
| Utah | 3,489 | 1.27× |
| Maryland | 3,449 | 0.65× |
| New Jersey | 3,441 | 0.44× |
| Illinois | 3,386 | 0.33× |
| Minnesota | 3,364 | 0.76× |
| Massachusetts | 3,330 | 0.55× |
| Colorado | 3,241 | 0.67× |
| Washington, District of Columbia | 2,286 | 2.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jollibee | 36.97× | Food & Beverages |
| Astro (Malaysian satellite television) | 65.14× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| BTS | 22.29× | Music & Radio |
| JD Sports | 21.18× | Shopping |
| Indeed.com | 6.17× | Business & Career |
| Microblogging | 12.67× | Technology & Electronics |
| Rakuten | 15.73× | Shopping |
| Singer-songwriter | 5.51× | Music & Radio |
| Philippine Airlines | 30.53× | Travel & Leisure |
| 10 Cloverfield Lane | 42.46× | Movies & TV |
| OtterBox | 21.66× | Technology & Electronics |
| Planet Fitness | 4.37× | Sports |
| Income tax | 13.19× | Business & Career |
| Sweatpants | 12.18× | Fashion & Accessoires |
| The Bold and the Beautiful | 19.16× | Movies & TV |
| Micro Center | 8.31× | Shopping |
| Redbubble | 19.77× | Literature |
| Allkpop | 15.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.48 |
| LGBTQ+ Identity | OPEN | 2.05 |
| Luxury Orientation | PREMIUM | 1.38 |
| Early Adopter Mentality | POWER | 1.33 |
| Sustainability | BALANCE | 1.32 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 29.9% |
| Japan | 28.9% |
| United States | 7.9% |
See King Mongkut's University of Technology Thonburi audiences in other countries
- King Mongkut's University of Technology Thonburi — Germany
- King Mongkut's University of Technology Thonburi — United Kingdom
- King Mongkut's University of Technology Thonburi — France
- King Mongkut's University of Technology Thonburi — Italy
- King Mongkut's University of Technology Thonburi — Spain
- King Mongkut's University of Technology Thonburi — Brazil
- King Mongkut's University of Technology Thonburi — Japan
- King Mongkut's University of Technology Thonburi — South Korea
- King Mongkut's University of Technology Thonburi — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does King Mongkut's University of Technology Thonburi have in United States?
King Mongkut's University of Technology Thonburi has an estimated audience of 307,802 people in United States, concentrated in California and Mississippi.
What is the gender split and age of King Mongkut's University of Technology Thonburi fans?
65.4% of King Mongkut's University of Technology Thonburi fans are female, 34.6% are male, with an average age of 31.6 years.
Which brands do King Mongkut's University of Technology Thonburi fans like most?
King Mongkut's University of Technology Thonburi fans show strongest brand affinity for Jollibee (36.97×), Astro (Malaysian satellite television) (65.14×), and Autism Awareness (19.03×) over the country average.
Where do King Mongkut's University of Technology Thonburi fans live in United States?
King Mongkut's University of Technology Thonburi fans in United States are most concentrated in California (reach 13,302), Mississippi (reach 5,383), and Texas (reach 5,231). These three regions account for the largest share of the active audience.
What other brands do King Mongkut's University of Technology Thonburi fans also like?
Beyond King Mongkut's University of Technology Thonburi itself, the audience over-indexes on Astro (Malaysian satellite television) (65.14×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and BTS (22.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for King Mongkut's University of Technology Thonburi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.