A data profile of the people who buy, follow and care about Thammasat University in United States — modelled from more than twelve digital signal sources. Thammasat University has an estimated audience of 660,591 people in United States.
The average Thammasat University fan in United States is 32.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Obsessed (2009 film), BTS, Rakuten, with strongest over-indexing on Obsessed (2009 film) (20× the country average).
Demographically, the Thammasat University audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Thammasat University fan in United States is balanced, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Obsessed (2009 film).
The key figures that characterise the Thammasat University profile in United States.
55.0% are female, 45.0% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 32.0 |
| Estimated audience size | 660,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Thammasat University audience comes from United States.
| Country | Share |
|---|---|
| Japan | 26.1% |
| Thailand | 25.3% |
| United States | 9.4% |
Where the Thammasat University audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~2K | 1.42× | |
| 02 | California | ~100K | 1.39× | |
| 03 | Washington, District of Columbia | ~3K | 1.35× | |
| 04 | Vermont | ~2K | 1.35× | |
| 05 | Hawaii | ~4K | 1.31× | |
| 06 | Montana | ~2K | 1.23× | |
| 07 | North Dakota | ~2K | 1.20× | |
| 08 | South Dakota | ~2K | 1.16× | |
| 09 | Virginia | ~20K | 1.12× | |
| 10 | Washington | ~10K | 1.12× | |
| 11 | Massachusetts | ~10K | 1.07× | |
| 12 | Delaware | ~2K | 1.06× | |
| 13 | New Hampshire | ~3K | 1.05× | |
| 14 | Maine | ~2K | 1.05× | |
| 15 | Rhode Island | ~2K | 1.05× | |
| 16 | West Virginia | ~3K | 1.00× | |
| 17 | Idaho | ~3K | 0.99× | |
| 18 | New York | ~40K | 0.98× | |
| 19 | New Mexico | ~3K | 0.96× | |
| 20 | Nebraska | ~3K | 0.96× | |
| 21 | Minnesota | ~9K | 0.95× | |
| 22 | Mississippi | ~5K | 0.95× | |
| 23 | Kansas | ~5K | 0.94× | |
| 24 | Maryland | ~10K | 0.93× | |
| 25 | Arkansas | ~5K | 0.93× | |
| 26 | Oregon | ~7K | 0.92× | |
| 27 | Iowa | ~5K | 0.92× | |
| 28 | Kentucky | ~8K | 0.91× | |
| 29 | Wisconsin | ~9K | 0.90× | |
| 30 | Oklahoma | ~7K | 0.90× | |
| 31 | Nevada | ~6K | 0.90× | |
| 32 | Utah | ~5K | 0.90× | |
| 33 | Louisiana | ~8K | 0.89× | |
| 34 | Connecticut | ~6K | 0.89× | |
| 35 | Alabama | ~8K | 0.88× | |
| 36 | Missouri | ~9K | 0.87× | |
| 37 | Colorado | ~9K | 0.86× | |
| 38 | South Carolina | ~9K | 0.86× | |
| 39 | New Jersey | ~10K | 0.85× | |
| 40 | Indiana | ~10K | 0.85× | |
| 41 | Illinois | ~20K | 0.84× | |
| 42 | North Carolina | ~20K | 0.83× | |
| 43 | Tennessee | ~10K | 0.83× | |
| 44 | Georgia | ~20K | 0.82× | |
| 45 | Arizona | ~10K | 0.82× | |
| 46 | Michigan | ~10K | 0.78× | |
| 47 | Pennsylvania | ~20K | 0.76× | |
| 48 | Ohio | ~20K | 0.76× | |
| 49 | Texas | ~40K | 0.71× | |
| 50 | Florida | ~30K | 0.71× |
The strongest cross-interests of the Thammasat University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 10 Cloverfield Lane | Movies & TV | 40.79× | ||
| 02 | Astro (Malaysian satellite television) | Movies & TV | 31.04× | ||
| 03 | BTS | Music & Radio | 27.15× | ||
| 04 | Drake Bell | Movies & TV | 24.35× | ||
| 05 | IU (singer) | Music & Radio | 23.30× | ||
| 06 | Allkpop | Music & Radio | 22.49× | ||
| 07 | Miles Teller | Movies & TV | 21.50× | ||
| 08 | COS | Shopping | 21.21× | ||
| 09 | Rakuten | Shopping | 21.11× | ||
| 10 | Obsessed (2009 film) | Movies & TV | 20.00× | ||
| 11 | International education | Business & Career | 20.00× | ||
| 12 | Park Ji-min | Music & Radio | 19.39× | ||
| 13 | Jollibee | Food & Beverages | 16.74× | ||
| 14 | Sweatpants | Fashion & Accessoires | 15.11× | ||
| 15 | The Strangers (2008 film) | Movies & TV | 15.06× | ||
| 16 | Webtoon | Internet & Social Media | 12.92× | ||
| 17 | JD Sports | Shopping | 10.88× | ||
| 18 | J-pop | Music & Radio | 9.75× | ||
| 19 | Micro Center | Shopping | 7.98× | ||
| 20 | Women's clothing | Fashion & Accessoires | 2.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.76× | |
| Pet Ownership | JOY | 1.74× | |
| Indulgence | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.87× |
Thammasat University has an estimated audience of 660,591 people in United States, concentrated in California and Texas.
55.0% of Thammasat University fans are female, 45.0% are male, with an average age of 32.0 years.
Thammasat University fans show strongest brand affinity for Obsessed (2009 film) (20×), BTS (27.15×), and Rakuten (21.11×) over the country average.
Thammasat University fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Thammasat University itself, the audience over-indexes on BTS (27.15×), Rakuten (21.11×), Jollibee (16.74×), and Miles Teller (21.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Thammasat University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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