J-pop Audience in United States

J-pop logo

J-pop has an estimated audience of 6,798,806 people in United States. 55.1% are female, 44.9% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: Shōjo manga, KPop Demon Hunters, K-pop, BTS, Seinen manga.

The average J-pop fan in United States is 30.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shōjo manga, KPop Demon Hunters, K-pop, with strongest over-indexing on Shōjo manga (10.3× the country average). Demographically, the J-pop audience skews more female with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of J-pop fans

Demographic split for J-pop audience in United States
MetricValue
Female55.1%
Male44.9%
Average age30.4
Estimated audience size6,798,806

Audience persona

The typical J-pop fan in United States is more female, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Shōjo manga.

Top regions in United States

Top regions ranked by reach for J-pop in United States
RegionReachAffinity
California1,034,7631.38×
Texas737,4241.26×
Florida450,7800.98×
New York432,2831.14×
Georgia261,7311.25×
Illinois229,3121.01×
Pennsylvania226,0030.99×
North Carolina223,9411.09×
Ohio210,5181.01×
New Jersey192,5081.11×
Virginia190,3991.15×
Michigan176,3480.99×
Washington157,1211.15×
Arizona149,0341.07×
Maryland134,1991.15×
Massachusetts132,9540.99×
Tennessee129,1380.95×
Indiana124,0221×
Missouri109,0591×
South Carolina102,0161×
Minnesota101,3641.04×
Colorado99,5560.93×
Louisiana98,3661.12×
Kentucky92,5751.09×
Alabama87,0010.92×
Wisconsin86,4650.85×
Oregon78,2971×
Nevada76,9691.17×
Oklahoma76,9621.02×
Connecticut72,2691.06×
Utah66,0911.09×
Kansas55,5391.04×
Mississippi55,1190.98×
Hawaii53,9031.84×
Arkansas52,8150.94×
Iowa45,6010.81×
New Mexico34,1741×
Nebraska30,9450.91×
Idaho30,0140.88×
West Virginia28,2770.89×
Rhode Island21,7221×
New Hampshire20,0860.75×
Delaware18,5270.99×
Maine18,0910.74×
Washington, District of Columbia15,5510.76×
Alaska12,3250.85×
South Dakota12,2800.78×
Montana11,8750.63×
North Dakota11,4130.82×
Vermont8,9020.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J-pop audience
BrandAffinityCategory
Shōjo manga10.3×Literature
KPop Demon Hunters3.27×Movies & TV
K-pop4.1×Music & Radio
BTS6.49×Music & Radio
Seinen manga10.89×Literature
Labubu4.18×Kids & Family
Crunchyroll4.21×Games
African-American culture2.67×Politics & Society
Twitch2.74×Games
My Hero Academia5.19×Literature
Allkpop7.49×Music & Radio
Exile (Japanese band)16.96×Music & Radio
japanese music13.94×Music & Radio
Cantopop11.62×Music & Radio
Pokémon (video game series)3.33×Games
Fairy Tail6.56×Literature
Indian pop9.51×Music & Radio
Cuteness3.74×Beauty & Wellness
JYP Entertainment8.64×Movies & TV
Russian pop10.74×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J-pop audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.61
IndividualismJOY1.4
Early Adopter MentalityPOWER1.25
CreativityOPEN1.17
Social Media UsageJOY1.17
TraditionCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for J-pop
CountryShare
China29.8%
Japan25.8%
United States7.8%

See J-pop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does J-pop have in United States?

J-pop has an estimated audience of 6,798,806 people in United States, concentrated in California and Texas.

What is the gender split and age of J-pop fans?

55.1% of J-pop fans are female, 44.9% are male, with an average age of 30.4 years.

Which brands do J-pop fans like most?

J-pop fans show strongest brand affinity for Shōjo manga (10.3×), KPop Demon Hunters (3.27×), and K-pop (4.1×) over the country average.

Where do J-pop fans live in United States?

J-pop fans in United States are most concentrated in California (reach 1,034,763), Texas (reach 737,424), and Florida (reach 450,780). These three regions account for the largest share of the active audience.

What other brands do J-pop fans also like?

Beyond J-pop itself, the audience over-indexes on KPop Demon Hunters (3.27×), K-pop (4.1×), BTS (6.49×), and Seinen manga (10.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.