Rascasse Audience Intelligence

J-pop Audience in United States

Name: J-pop — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about J-pop in United States — modelled from more than twelve digital signal sources. J-pop has an estimated audience of 6,798,806 people in United States.

#125among Musical genre in United States #3090among Topic in United States #403in Music & Radio

The average J-pop fan in United States is 30.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shōjo manga, KPop Demon Hunters, K-pop, with strongest over-indexing on Shōjo manga (10.3× the country average).

Demographically, the J-pop audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J-pop fan in United States is more female, around 30.4 years old, with strong Extroversion tendencies and a notable affinity for Shōjo manga.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J-pop profile in United States.

Audience size

6.8M

in United States

Gender

55.1%♀

44.9% male

Age

30.4

average years

Country rank

#5149

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of J-pop fans

55.1% are female, 44.9% are male, average age 30.4.

Fig. 02

Gender split

55.1%

Female

44.9%

Male

Demographic split for J-pop audience in United States
Metric	Value
Female	55.1%
Male	44.9%
Average age	30.4
Estimated audience size	6,798,806

Fig. 03

Age distribution

Age distribution of the J-pop audience in United States
Age bracket	Share	%
16-19		46%
20-29		22%
30-39		14%
40-49		11%
50+		8%

Fig. 04

Worldwide distribution

7.8%

of the worldwide J-pop audience comes from United States.

Worldwide audience distribution share by country for J-pop
Country	Share
China	29.8%
Japan	25.8%
United States	7.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J-pop audience in United States is strongest.

Fig. 05

Top regions by affinity

J-pop fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~50K	1.84×
02	California	~1M	1.39×
03	Texas	~700K	1.24×
04	Georgia	~300K	1.22×
05	New York	~400K	1.17×
06	Washington	~200K	1.13×
07	Maryland	~100K	1.13×
08	Virginia	~200K	1.12×
09	New Jersey	~200K	1.11×
10	Nevada	~70K	1.11×
11	Louisiana	~90K	1.07×
12	North Carolina	~200K	1.06×
13	Minnesota	~100K	1.06×
14	Pennsylvania	~200K	1.04×
15	Arizona	~100K	1.03×
16	Rhode Island	~20K	1.03×
17	Illinois	~200K	1.02×
18	Oklahoma	~80K	1.02×
19	Utah	~60K	1.02×
20	Oregon	~80K	1.00×
21	Connecticut	~70K	1.00×
22	Ohio	~200K	0.99×
23	Indiana	~100K	0.99×
24	Missouri	~100K	0.99×
25	Delaware	~20K	0.99×
26	South Carolina	~100K	0.98×
27	Kentucky	~80K	0.98×
28	Alaska	~10K	0.98×
29	Massachusetts	~100K	0.97×
30	Mississippi	~50K	0.97×
31	New Mexico	~30K	0.97×
32	South Dakota	~20K	0.97×
33	Arkansas	~50K	0.96×
34	Kansas	~50K	0.96×
35	Florida	~400K	0.95×
36	North Dakota	~10K	0.95×
37	Idaho	~30K	0.94×
38	Vermont	~10K	0.94×
39	Alabama	~90K	0.93×
40	Iowa	~50K	0.93×
41	Nebraska	~30K	0.93×
42	New Hampshire	~30K	0.93×
43	Maine	~20K	0.93×
44	Michigan	~200K	0.92×
45	Wisconsin	~90K	0.92×
46	Montana	~20K	0.92×
47	Colorado	~100K	0.91×
48	West Virginia	~30K	0.91×
49	Washington, District of Columbia	~20K	0.91×
50	Tennessee	~100K	0.90×

Affinity by region — J-pop, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J-pop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J-pop audience
#	Interest	Category	×
01	Exile (Japanese band)	Music & Radio	16.96×
02	japanese music	Music & Radio	13.94×
03	Cantopop	Music & Radio	11.62×
04	Seinen manga	Literature	10.89×
05	Russian pop	Music & Radio	10.74×
06	Shōjo manga	Literature	10.30×
07	Park Ji-min	Music & Radio	10.00×
08	Indian pop	Music & Radio	9.51×
09	JYP Entertainment	Movies & TV	8.64×
10	Allkpop	Music & Radio	7.49×
11	Fairy Tail	Literature	6.56×
12	BTS	Music & Radio	6.49×
13	My Hero Academia	Literature	5.19×
14	Crunchyroll	Games	4.21×
15	K-pop	Music & Radio	4.10×
16	Cuteness	Beauty & Wellness	3.74×
17	Pokémon (video game series)	Games	3.33×
18	KPop Demon Hunters	Movies & TV	3.27×
19	Twitch	Games	2.74×
20	African-American culture	Politics & Society	2.67×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J-pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by J-pop audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.08×
Social Media Usage	JOY	1.02×
Spirituality	BALANCE	1.00×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by J-pop audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.64×
Quality Awareness	PREMIUM	0.73×
Healthy Lifestyle	BALANCE	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does J-pop have in United States?

J-pop has an estimated audience of 6,798,806 people in United States, concentrated in California and Texas.

What is the gender split and age of J-pop fans?

55.1% of J-pop fans are female, 44.9% are male, with an average age of 30.4 years.

Which brands do J-pop fans like most?

J-pop fans show strongest brand affinity for Shōjo manga (10.3×), KPop Demon Hunters (3.27×), and K-pop (4.1×) over the country average.

Where do J-pop fans live in United States?

J-pop fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do J-pop fans also like?

Beyond J-pop itself, the audience over-indexes on KPop Demon Hunters (3.27×), K-pop (4.1×), BTS (6.49×), and Seinen manga (10.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See J-pop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for J-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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