Rascasse Audience Intelligence

African-American culture Audience in United States

Name: African-American culture — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about African-American culture in United States — modelled from more than twelve digital signal sources. African-American culture has an estimated audience of 31,923,756 people in United States.

#581among Topic in United States #43in Politics & Society

The average African-American culture fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CNN, Philanthropy, Google Drive, with strongest over-indexing on CNN (1.56× the country average).

Demographically, the African-American culture audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical African-American culture fan in United States is balanced, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for CNN.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African-American culture profile in United States.

Audience size

31.9M

in United States

Gender

55.0%♀

45.0% male

Age

36.5

average years

Country rank

#833

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of African-American culture fans

55.0% are female, 45.0% are male, average age 36.5.

Fig. 02

Gender split

55.0%

Female

45.0%

Male

Demographic split for African-American culture audience in United States
Metric	Value
Female	55.0%
Male	45.0%
Average age	36.5
Estimated audience size	31,923,756

Fig. 03

Age distribution

Age distribution of the African-American culture audience in United States
Age bracket	Share	%
16-19		30%
20-29		19%
30-39		16%
40-49		17%
50+		19%

Fig. 04

Worldwide distribution

58.8%

of the worldwide African-American culture audience comes from United States.

Worldwide audience distribution share by country for African-American culture
Country	Share
United States	58.8%
Mexico	3.4%
Brazil	2.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African-American culture audience in United States is strongest.

Fig. 05

Top regions by affinity

African-American culture fans by region: top regions in United States
#	Region	Reach	×
01	Georgia	~1.5M	1.62×
02	North Carolina	~1.5M	1.45×
03	Maryland	~800K	1.41×
04	Mississippi	~300K	1.31×
05	South Carolina	~600K	1.19×
06	Alabama	~500K	1.19×
07	Louisiana	~500K	1.17×
08	Delaware	~100K	1.15×
09	Texas	~3M	1.14×
10	Pennsylvania	~1M	1.13×
11	New Jersey	~900K	1.13×
12	Virginia	~900K	1.10×
13	Illinois	~1M	1.09×
14	Tennessee	~700K	1.09×
15	Nevada	~300K	1.07×
16	Ohio	~1M	1.04×
17	Missouri	~500K	1.04×
18	Kentucky	~400K	1.04×
19	California	~3.5M	1.03×
20	Michigan	~800K	1.01×
21	Arkansas	~300K	1.01×
22	Alaska	~70K	1.00×
23	Indiana	~600K	0.99×
24	South Dakota	~70K	0.99×
25	North Dakota	~70K	0.99×
26	West Virginia	~100K	0.97×
27	Washington, District of Columbia	~90K	0.97×
28	Vermont	~50K	0.97×
29	Rhode Island	~100K	0.96×
30	Connecticut	~300K	0.95×
31	Hawaii	~100K	0.95×
32	Montana	~80K	0.95×
33	Kansas	~200K	0.94×
34	Nebraska	~100K	0.94×
35	New York	~1.5M	0.93×
36	Oklahoma	~300K	0.93×
37	Minnesota	~400K	0.92×
38	Idaho	~100K	0.92×
39	New Hampshire	~100K	0.92×
40	Arizona	~600K	0.91×
41	Wisconsin	~400K	0.91×
42	Maine	~100K	0.91×
43	New Mexico	~100K	0.90×
44	Iowa	~200K	0.88×
45	Florida	~2M	0.87×
46	Washington	~600K	0.87×
47	Colorado	~400K	0.86×
48	Massachusetts	~500K	0.85×
49	Utah	~200K	0.85×
50	Oregon	~300K	0.84×

Affinity by region — African-American culture, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African-American culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African-American culture audience
#	Interest	Category	×
01	Jackie Chan	Movies & TV	3.72×
02	Priyanka Chopra	Movies & TV	3.72×
03	Taiwan	Travel & Leisure	3.55×
04	Vanessa Kirby	Movies & TV	3.42×
05	Melanin	Beauty & Wellness	3.12×
06	Hong Kong	Travel & Leisure	3.09×
07	Afro-textured hair	Beauty & Wellness	2.80×
08	Teyana Taylor	Movies & TV	2.65×
09	Philanthropy	Arts & Culture	2.50×
10	Pedro Pascal	Movies & TV	2.39×
11	Kelly Osbourne	Music & Radio	2.35×
12	Google Drive	Technology & Electronics	1.73×
13	Activism	Politics & Society	1.72×
14	Motivational speaking	Business & Career	1.68×
15	Moisturizer	Home & Garden	1.66×
16	Real property	Home & Garden	1.60×
17	CNN	Movies & TV	1.56×
18	Barack Obama	Politics & Society	1.56×
19	Lace wig	Beauty & Wellness	1.53×
20	Facial	Beauty & Wellness	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African-American culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by African-American culture audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.38×
Patriotism	CONSERVATISM	1.32×
Mindfulness	BALANCE	1.30×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by African-American culture audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.84×
Quality Awareness	PREMIUM	0.90×
Creativity	OPEN	0.91×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does African-American culture have in United States?

African-American culture has an estimated audience of 31,923,756 people in United States, concentrated in California and Texas.

What is the gender split and age of African-American culture fans?

55.0% of African-American culture fans are female, 45.0% are male, with an average age of 36.5 years.

Which brands do African-American culture fans like most?

African-American culture fans show strongest brand affinity for CNN (1.56×), Philanthropy (2.5×), and Google Drive (1.73×) over the country average.

Where do African-American culture fans live in United States?

African-American culture fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do African-American culture fans also like?

Beyond African-American culture itself, the audience over-indexes on Philanthropy (2.5×), Google Drive (1.73×), Taiwan (3.55×), and Activism (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See African-American culture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for African-American culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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