African-American culture Audience in United States
African-American culture has an estimated audience of 31,923,756 people in United States. 55.0% are female, 45.0% are male, average age 36.5. Top brand affinities: Israel, Goop, Grinch, Home staging, Vocal harmony.
Top brand affinities include Israel, Goop, Grinch, with strongest over-indexing on Israel (1.92× the country average). Demographically, the African-American culture audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Politics & Society · Type: Topic
Demographics of African-American culture fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 36.5 |
| Estimated audience size | 31,923,756 |
Audience persona
The typical African-American culture fan in United States is balanced, around 36.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 1.92× | Travel & Leisure |
| Goop | 3.21× | Internet & Social Media |
| Grinch | 2.39× | Movies & TV |
| Home staging | 2.9× | Home & Garden |
| Vocal harmony | 2.47× | Music & Radio |
| Kendra Scott | 1.55× | Fashion & Accessoires |
| Governor of Michigan | 3.48× | Politics & Society |
| On the Border Mexican Grill & Cantina | 3.22× | Food & Beverages |
| Jeep Wagoneer | 2.61× | Cars & Mobility |
| UK garage | 2.26× | Music & Radio |
| Guy Fieri | 1.59× | Movies & TV |
| Wok | 2.65× | Food & Beverages |
| Cam Ward | 1.52× | Sports |
| Personality | 2.39× | Business & Career |
| Hibachi | 2.96× | Food & Beverages |
| Historic site | 1.6× | Arts & Culture |
| TV Fanatic | 3.72× | Movies & TV |
| Google Home | 2.15× | Technology & Electronics |
| No Escape (1994 film) | 3.72× | Movies & TV |
| Kento Yamazaki | 3.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.43 |
| Extroversion | THRILL | 1.19 |
| Mindfulness | BALANCE | 1.18 |
| Luxury Orientation | PREMIUM | 1.15 |
| Family Orientation | CONSERVATISM | 1.07 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.8% |
| Mexico | 3.4% |
| Brazil | 2.9% |
See African-American culture audiences in other countries
- African-American culture — Germany
- African-American culture — United Kingdom
- African-American culture — France
- African-American culture — Italy
- African-American culture — Spain
- African-American culture — Brazil
- African-American culture — Japan
- African-American culture — South Korea
- African-American culture — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for African-American culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.