African-American culture Audience in United States
African-American culture has an estimated audience of 31,923,756 people in United States. 55.0% are female, 45.0% are male, average age 36.5. Top brand affinities: Capital One, Google Maps, Indeed.com, Diane Keaton, Enterprise Rent-A-Car.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (3.46× the country average). Demographically, the African-American culture audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Politics & Society · Type: Topic
Demographics of African-American culture fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 36.5 |
| Estimated audience size | 31,923,756 |
Audience persona
The typical African-American culture fan in United States is balanced, around 36.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 3.46× | Business & Career |
| Google Maps | 3.31× | Internet & Social Media |
| Indeed.com | 3× | Business & Career |
| Diane Keaton | 3.56× | Movies & TV |
| Enterprise Rent-A-Car | 3.14× | Cars & Mobility |
| Livemusic | 2.7× | Music & Radio |
| Beetlejuice | 2.43× | Movies & TV |
| CarGurus | 2.9× | Cars & Mobility |
| CNN | 1.66× | Movies & TV |
| Dollar General | 1.88× | Shopping |
| Aaron Rodgers | 3.1× | Sports |
| Circle K | 3.38× | Shopping |
| DeviantArt | 3.3× | Internet & Social Media |
| FC Bayern Munich | 3.14× | Sports |
| Google News | 2.66× | News |
| MSN | 1.78× | News |
| Twin Peaks | 3.7× | Movies & TV |
| Khan Academy | 3.45× | Business & Career |
| Lace wig | 2.32× | Beauty & Wellness |
| Singer-songwriter | 1.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.43 |
| Extroversion | THRILL | 1.19 |
| Mindfulness | BALANCE | 1.18 |
| Luxury Orientation | PREMIUM | 1.15 |
| Family Orientation | CONSERVATISM | 1.07 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.8% |
| Mexico | 3.4% |
| Brazil | 2.9% |
See African-American culture audiences in other countries
- African-American culture — Germany
- African-American culture — United Kingdom
- African-American culture — France
- African-American culture — Italy
- African-American culture — Spain
- African-American culture — Brazil
- African-American culture — Japan
- African-American culture — South Korea
- African-American culture — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for African-American culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.