African-American culture Audience in Germany
African-American culture has an estimated audience of 768,841 people in Germany. 53.2% are female, 46.8% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities: Google Home, Progressive rock, Khādī, Unique Gifts, Commercial mortgage.
The average African-American culture fan in Germany is 30.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities include Google Home, Progressive rock, Khādī, with strongest over-indexing on Google Home (11.06× the country average). Demographically, the African-American culture audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of African-American culture fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 30.3 |
| Estimated audience size | 768,841 |
Audience persona
The typical African-American culture fan in Germany is balanced, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Home.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,202 | 0.33× |
| Rheinland-Pfalz | 50,942 | 1.32× |
| Baden-Württemberg | 50,836 | 0.48× |
| Bayern | 49,179 | 0.4× |
| Niedersachsen | 42,786 | 0.57× |
| Hessen | 37,901 | 0.65× |
| Brandenburg | 37,014 | 1.55× |
| Schleswig-Holstein | 36,359 | 1.32× |
| Berlin | 31,230 | 0.91× |
| Hamburg | 28,710 | 1.65× |
| Sachsen-Anhalt | 26,623 | 1.34× |
| Sachsen | 22,163 | 0.59× |
| Bremen | 19,036 | 2.9× |
| Saarland | 11,639 | 1.23× |
| Mecklenburg-Vorpommern | 7,805 | 0.53× |
| Thüringen | 4,569 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Home | 11.06× | Technology & Electronics |
| Progressive rock | 2.67× | Music & Radio |
| Khādī | 20× | Home & Garden |
| Unique Gifts | 1.58× | Shopping |
| Commercial mortgage | 2.33× | Business & Career |
| 3D printing | 2.44× | Technology & Electronics |
| Product design | 1.52× | Business & Career |
| Birthday Gifts | 1.55× | Kids & Family |
| Friedrich Gulda | 17.95× | Music & Radio |
| Inha University | 15.93× | Business & Career |
| Home Delivery | 2.29× | Food & Beverages |
| Nurse education | 1.54× | Kids & Family |
| Italian Riviera | 1.96× | Travel & Leisure |
| Gilbert Burns (fighter) | 9.64× | Sports |
| Goop | 4.58× | Internet & Social Media |
| Bank account | 1.66× | Business & Career |
| Kyokushin | 5.29× | Sports |
| Kippah | 2.42× | Fashion & Accessoires |
| JDSU | 1.58× | Business & Career |
| Volvo V60 | 2.15× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.19 |
| Pet Ownership | JOY | 1.42 |
| Social Media Usage | JOY | 1.41 |
| Travelling | THRILL | 1.36 |
| Early Adopter Mentality | POWER | 1.3 |
| Tradition | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.8% |
| Mexico | 3.4% |
| Brazil | 2.9% |
See African-American culture audiences in other countries
- African-American culture — United States
- African-American culture — United Kingdom
- African-American culture — France
- African-American culture — Italy
- African-American culture — Spain
- African-American culture — Brazil
- African-American culture — Japan
- African-American culture — South Korea
- African-American culture — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does African-American culture have in Germany?
African-American culture has an estimated audience of 768,841 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of African-American culture fans?
53.2% of African-American culture fans are female, 46.8% are male, with an average age of 30.3 years.
Which brands do African-American culture fans like most?
African-American culture fans show strongest brand affinity for Google Home (11.06×), Progressive rock (2.67×), and Khādī (20×) over the country average.
Where do African-American culture fans live in Germany?
African-American culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,202), Rheinland-Pfalz (reach 50,942), and Baden-Württemberg (reach 50,836). These three regions account for the largest share of the active audience.
What other brands do African-American culture fans also like?
Beyond African-American culture itself, the audience over-indexes on Progressive rock (2.67×), Khādī (20×), Unique Gifts (1.58×), and Commercial mortgage (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for African-American culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.