Rascasse Audience Intelligence

African-American culture Audience in Germany

A data profile of the people who buy, follow and care about African-American culture in Germany — modelled from more than twelve digital signal sources. African-American culture has an estimated audience of 768,841 people in Germany.

#3680among Topic in Germany#377in Politics & Society

The average African-American culture fan in Germany is 30.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Same-sex marriage, with strongest over-indexing on Telegram (16.09× the country average).

Demographically, the African-American culture audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical African-American culture fan in Germany is balanced, around 30.3 years old, with strong Community Orientation tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African-American culture profile in Germany.

Audience size
769K
in Germany
Gender
53.2%♀
46.8% male
Age
30.3
average years
Country rank
#8172
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African-American culture fans

53.2% are female, 46.8% are male, average age 30.3.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for African-American culture audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age30.3
Estimated audience size768,841
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the African-American culture audience in Germany
Age bracketShare%
16-1945%
20-2922%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

1.4%

of the worldwide African-American culture audience comes from Germany.

Worldwide audience distribution share by country for African-American culture
CountryShare
United States58.8%
Mexico3.4%
Brazil2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African-American culture audience in Germany is strongest.

Fig. 05

Top regions by affinity

African-American culture fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.09×
02Hamburg~20K1.07×
03Brandenburg~20K1.04×
04Rheinland-Pfalz~40K1.03×
05Schleswig-Holstein~30K1.03×
06Sachsen-Anhalt~20K1.02×
07Saarland~10K1.01×
08Berlin~30K0.99×
09Thüringen~20K0.99×
10Mecklenburg-Vorpommern~10K0.99×
11Sachsen~40K0.98×
12Niedersachsen~70K0.96×
13Hessen~60K0.96×
14Baden-Württemberg~100K0.94×
15Bayern~100K0.93×
16Nordrhein-Westfalen~200K0.91×
Fig. 06

Affinity by region

Affinity by region — African-American culture, Germany
0.91×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African-American culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African-American culture audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family34.10×
02Gender-neutral languagePolitics & Society26.75×
03Scotland national football teamSports25.56×
04Climate engineeringBusiness & Career20.88×
05Love ActuallyMovies & TV20.00×
06Earth DayPolitics & Society20.00×
07Agnetha FältskogMusic & Radio20.00×
08Wales national football teamSports20.00×
09John GoodmanMovies & TV20.00×
10Ramadan (calendar month)Politics & Society18.89×
11Barry GibbMusic & Radio16.10×
12TelegramInternet & Social Media16.09×
13Mila KunisMovies & TV15.37×
14Small Business AdministrationBusiness & Career15.03×
15TrelloInternet & Social Media14.29×
16New Year's EveHome & Garden13.66×
17Charlie SheenMovies & TV13.11×
18John TravoltaMovies & TV11.03×
19ReggaetonMusic & Radio8.79×
20FundraisingBusiness & Career7.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African-American culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by African-American culture audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.05×
SpiritualityBALANCE2.01×
Social Media UsageJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by African-American culture audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Sports ActivityPOWER0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does African-American culture have in Germany?

African-American culture has an estimated audience of 768,841 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of African-American culture fans?

53.2% of African-American culture fans are female, 46.8% are male, with an average age of 30.3 years.

03

Which brands do African-American culture fans like most?

African-American culture fans show strongest brand affinity for Telegram (16.09×), Love Actually (20×), and Same-sex marriage (34.1×) over the country average.

04

Where do African-American culture fans live in Germany?

African-American culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do African-American culture fans also like?

Beyond African-American culture itself, the audience over-indexes on Love Actually (20×), Same-sex marriage (34.1×), Earth Day (20×), and Agnetha Fältskog (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See African-American culture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for African-American culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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