Rascasse Audience Intelligence

Wales national football team Audience in Germany

A data profile of the people who buy, follow and care about Wales national football team in Germany — modelled from more than twelve digital signal sources. Wales national football team has an estimated audience of 494,676 people in Germany.

#292among Soccer in Germany#171among Team in Germany#928in Sports

The average Wales national football team fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include FIFA World Cup, Telegram, Der Tagesspiegel, with strongest over-indexing on FIFA World Cup (14.23× the country average).

Demographically, the Wales national football team audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wales national football team fan in Germany is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wales national football team profile in Germany.

Audience size
495K
in Germany
Gender
55.1%♀
44.9% male
Age
45.4
average years
Country rank
#11854
Team in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wales national football team fans

55.1% are female, 44.9% are male, average age 45.4.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Wales national football team audience in Germany
MetricValue
Female55.1%
Male44.9%
Average age45.4
Estimated audience size494,676
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Wales national football team audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4923%
50+36%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Wales national football team audience comes from Germany.

Worldwide audience distribution share by country for Wales national football team
CountryShare
United Kingdom25.3%
Germany20.7%
United States12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wales national football team audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wales national football team fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.80×
02Baden-Württemberg~100K1.68×
03Bremen~7K1.56×
04Hessen~50K1.26×
05Hamburg~10K1.24×
06Rheinland-Pfalz~30K1.11×
07Berlin~20K1.10×
08Bayern~90K1.07×
09Saarland~6K0.99×
10Niedersachsen~50K0.94×
11Schleswig-Holstein~20K0.91×
12Sachsen-Anhalt~9K0.70×
13Thüringen~9K0.70×
14Mecklenburg-Vorpommern~7K0.70×
15Brandenburg~10K0.67×
16Sachsen~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Wales national football team, Germany
0.58×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wales national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wales national football team audience
#·InterestCategoryAffinity×
01Hungary national football teamSports49.70×
02Portugal national football teamSports41.14×
03New Year's DayHome & Garden37.64×
04Love ActuallyMovies & TV36.97×
05Freestyle swimmingSports32.95×
06TelegramInternet & Social Media32.61×
07Summer Olympic GamesSports31.87×
08VotingPolitics & Society29.26×
09Barbara SchönebergerMovies & TV27.53×
10Winter Olympic GamesSports27.06×
11Jutta LeerdamSports24.47×
12Der TagesspiegelNews20.00×
13Die WeltNews20.00×
14MemeInternet & Social Media20.00×
15Harry KaneSports16.75×
16Spiegel OnlineNews14.96×
17Der SpiegelNews14.64×
18FIFA World CupSports14.23×
19PinterestInternet & Social Media12.54×
20WhatsAppInternet & Social Media10.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wales national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wales national football team audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.85×
Social Media UsageJOY5.17×
SpiritualityBALANCE4.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wales national football team audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.83×
Luxury OrientationPREMIUM0.85×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wales national football team have in Germany?

Wales national football team has an estimated audience of 494,676 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Wales national football team fans?

55.1% of Wales national football team fans are female, 44.9% are male, with an average age of 45.4 years.

03

Which brands do Wales national football team fans like most?

Wales national football team fans show strongest brand affinity for FIFA World Cup (14.23×), Telegram (32.61×), and Der Tagesspiegel (20×) over the country average.

04

Where do Wales national football team fans live in Germany?

Wales national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Wales national football team fans also like?

Beyond Wales national football team itself, the audience over-indexes on Telegram (32.61×), Der Tagesspiegel (20×), Pinterest (12.54×), and Love Actually (36.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Wales national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wales national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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