Wales national football team Audience in Germany
Wales national football team has an estimated audience of 494,676 people in Germany. 55.1% are female, 44.9% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Telegram, Spiegel Online, FIFA World Cup, UEFA Nations League, Der Tagesspiegel.
The average Wales national football team fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Telegram, Spiegel Online, FIFA World Cup, with strongest over-indexing on Telegram (32.61× the country average). Demographically, the Wales national football team audience skews more female with an average age of 45.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Wales national football team fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 45.4 |
| Estimated audience size | 494,676 |
Audience persona
The typical Wales national football team fan in Germany is more female, around 45.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Telegram.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 208,712 | 1.93× |
| Baden-Württemberg | 121,315 | 1.8× |
| Bayern | 86,606 | 1.09× |
| Hessen | 48,194 | 1.28× |
| Niedersachsen | 44,987 | 0.94× |
| Rheinland-Pfalz | 27,978 | 1.13× |
| Berlin | 25,502 | 1.15× |
| Schleswig-Holstein | 15,883 | 0.89× |
| Hamburg | 14,653 | 1.31× |
| Sachsen | 8,529 | 0.35× |
| Bremen | 7,470 | 1.77× |
| Brandenburg | 7,177 | 0.47× |
| Saarland | 5,383 | 0.89× |
| Thüringen | 4,111 | 0.33× |
| Sachsen-Anhalt | 4,088 | 0.32× |
| Mecklenburg-Vorpommern | 3,469 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Telegram | 32.61× | Internet & Social Media |
| Spiegel Online | 14.96× | News |
| FIFA World Cup | 14.23× | Sports |
| UEFA Nations League | 33.39× | Sports |
| Der Tagesspiegel | 20× | News |
| 12.54× | Internet & Social Media | |
| Love Actually | 36.97× | Movies & TV |
| Die Welt | 20× | News |
| Freestyle swimming | 32.95× | Sports |
| New Year's Day | 37.64× | Home & Garden |
| Hungary national football team | 49.7× | Sports |
| 10.63× | Internet & Social Media | |
| Portugal national football team | 41.14× | Sports |
| Summer Olympic Games | 31.87× | Sports |
| Meme | 20× | Internet & Social Media |
| Der Spiegel | 14.64× | News |
| Winter Olympic Games | 27.06× | Sports |
| Voting | 29.26× | Politics & Society |
| Cyber Monday | 16× | Shopping |
| Jutta Leerdam | 24.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.14 |
| Early Adopter Mentality | POWER | 2 |
| Risk Appetite | THRILL | 1.75 |
| Spirituality | BALANCE | 1.64 |
| Social Media Usage | JOY | 1.38 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 25.3% |
| Germany | 20.8% |
| United States | 12.0% |
See Wales national football team audiences in other countries
- Wales national football team — United States
- Wales national football team — United Kingdom
- Wales national football team — France
- Wales national football team — Italy
- Wales national football team — Spain
- Wales national football team — Brazil
- Wales national football team — Japan
- Wales national football team — South Korea
- Wales national football team — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Wales national football team have in Germany?
Wales national football team has an estimated audience of 494,676 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Wales national football team fans?
55.1% of Wales national football team fans are female, 44.9% are male, with an average age of 45.4 years.
Which brands do Wales national football team fans like most?
Wales national football team fans show strongest brand affinity for Telegram (32.61×), Spiegel Online (14.96×), and FIFA World Cup (14.23×) over the country average.
Where do Wales national football team fans live in Germany?
Wales national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 208,712), Baden-Württemberg (reach 121,315), and Bayern (reach 86,606). These three regions account for the largest share of the active audience.
What other brands do Wales national football team fans also like?
Beyond Wales national football team itself, the audience over-indexes on Spiegel Online (14.96×), FIFA World Cup (14.23×), UEFA Nations League (33.39×), and Der Tagesspiegel (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wales national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.