Meme Audience in Germany
Meme has an estimated audience of 4,142,758 people in Germany. 41.0% are female, 59.0% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Love Actually, Small Business Administration, Satire, Croatia national football team, Same-sex marriage.
The average Meme fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Love Actually, Small Business Administration, Satire, with strongest over-indexing on Love Actually (14.88× the country average). Demographically, the Meme audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Meme fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 30.3 |
| Estimated audience size | 4,142,758 |
Audience persona
The typical Meme fan in Germany is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Love Actually.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,048,467 | 1.16× |
| Bayern | 700,586 | 1.05× |
| Baden-Württemberg | 603,832 | 1.07× |
| Niedersachsen | 432,615 | 1.08× |
| Hessen | 396,897 | 1.26× |
| Rheinland-Pfalz | 204,859 | 0.99× |
| Sachsen | 202,171 | 1× |
| Berlin | 186,670 | 1.01× |
| Schleswig-Holstein | 145,510 | 0.98× |
| Brandenburg | 117,354 | 0.91× |
| Hamburg | 93,359 | 1× |
| Thüringen | 90,194 | 0.85× |
| Sachsen-Anhalt | 77,797 | 0.72× |
| Mecklenburg-Vorpommern | 64,101 | 0.81× |
| Saarland | 52,164 | 1.03× |
| Bremen | 38,910 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love Actually | 14.88× | Movies & TV |
| Small Business Administration | 17.55× | Business & Career |
| Satire | 7.1× | Literature |
| Croatia national football team | 15.34× | Sports |
| Same-sex marriage | 18.17× | Kids & Family |
| Open water swimming | 19.36× | Sports |
| Scotland national football team | 15.77× | Sports |
| Home Alone | 17.38× | Movies & TV |
| TikTok | 2.09× | Internet & Social Media |
| Telegram | 4.64× | Internet & Social Media |
| Country rap | 6.27× | Music & Radio |
| German television comedy | 5.97× | Movies & TV |
| New Year's Eve | 6.97× | Home & Garden |
| Pets | 1.65× | Pets & Animals |
| Fundraising | 4.05× | Business & Career |
| Felix Baumgartner | 3.85× | Sports |
| International Olympic Committee | 10.78× | Sports |
| Automobiles | 1.66× | Cars & Mobility |
| Sustainable gardening | 14.98× | Home & Garden |
| Jamie Lee Curtis | 5.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.29 |
| Sports Activity | POWER | 1.32 |
| Pet Ownership | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.23 |
| Social Media Usage | JOY | 1.21 |
| Mindfulness | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| India | 5.0% |
| Brazil | 4.8% |
See Meme audiences in other countries
More Content type audiences in Germany
- Instant messaging (10,645,358)
- Viral video (4,303,635)
- Internet meme (4,046,751)
- Fansite (2,569,718)
- Influencer marketing (2,414,890)
Frequently asked questions
How many fans does Meme have in Germany?
Meme has an estimated audience of 4,142,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Meme fans?
41.0% of Meme fans are female, 59.0% are male, with an average age of 30.3 years.
Which brands do Meme fans like most?
Meme fans show strongest brand affinity for Love Actually (14.88×), Small Business Administration (17.55×), and Satire (7.1×) over the country average.
Where do Meme fans live in Germany?
Meme fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,048,467), Bayern (reach 700,586), and Baden-Württemberg (reach 603,832). These three regions account for the largest share of the active audience.
What other brands do Meme fans also like?
Beyond Meme itself, the audience over-indexes on Small Business Administration (17.55×), Satire (7.1×), Croatia national football team (15.34×), and Same-sex marriage (18.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.