Rascasse Audience Intelligence

Meme Audience in Germany

A data profile of the people who buy, follow and care about Meme in Germany — modelled from more than twelve digital signal sources. Meme has an estimated audience of 4,142,758 people in Germany.

#3among Content type in Germany#869among Topic in Germany#31in Internet & Social Media

The average Meme fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, New Year's Eve, with strongest over-indexing on Telegram (12.6× the country average).

Demographically, the Meme audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Community Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Meme fan in Germany is more male, around 30.3 years old, with strong Community Orientation tendencies and a notable affinity for Telegram.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meme profile in Germany.

Audience size
4.1M
in Germany
Gender
41.0%♀
59.0% male
Age
30.3
average years
Country rank
#1401
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meme fans

41.0% are female, 59.0% are male, average age 30.3.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Meme audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age30.3
Estimated audience size4,142,758
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Meme audience in Germany
Age bracketShare%
16-1943%
20-2925%
30-3914%
40-4910%
50+7%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Meme audience comes from Germany.

Worldwide audience distribution share by country for Meme
CountryShare
United States32.4%
India5.0%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meme audience in Germany is strongest.

Fig. 05

Top regions by affinity

Meme fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.21×
02Nordrhein-Westfalen~1M1.12×
03Bremen~40K1.12×
04Niedersachsen~400K1.07×
05Saarland~50K1.07×
06Baden-Württemberg~600K1.05×
07Bayern~700K1.03×
08Rheinland-Pfalz~200K1.01×
09Sachsen~200K0.99×
10Schleswig-Holstein~100K0.98×
11Hamburg~90K0.97×
12Berlin~200K0.95×
13Brandenburg~100K0.92×
14Thüringen~100K0.90×
15Mecklenburg-Vorpommern~70K0.84×
16Sachsen-Anhalt~80K0.77×
Fig. 06

Affinity by region

Affinity by region — Meme, Germany
0.77×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meme audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family27.74×
02Sustainable cityPolitics & Society25.32×
03LGBT parentingKids & Family24.65×
04Sustainable gardeningHome & Garden20.92×
05Scotland national football teamSports20.75×
06Love ActuallyMovies & TV20.00×
07Earth DayPolitics & Society20.00×
08Wales national football teamSports20.00×
09Gender-neutral languagePolitics & Society20.00×
10International Olympic CommitteeSports19.32×
11Home AloneMovies & TV18.96×
12Small Business AdministrationBusiness & Career17.01×
13Open water swimmingSports15.83×
14New Year's EveHome & Garden15.55×
15Croatia national football teamSports14.95×
16TelegramInternet & Social Media12.60×
17Ramadan (calendar month)Politics & Society12.09×
18TrelloInternet & Social Media11.19×
19FundraisingBusiness & Career9.28×
20TagesschauMovies & TV2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meme audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.73×
Social Media UsageJOY1.51×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meme audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meme have in Germany?

Meme has an estimated audience of 4,142,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Meme fans?

41.0% of Meme fans are female, 59.0% are male, with an average age of 30.3 years.

03

Which brands do Meme fans like most?

Meme fans show strongest brand affinity for Telegram (12.6×), Love Actually (20×), and New Year's Eve (15.55×) over the country average.

04

Where do Meme fans live in Germany?

Meme fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Meme fans also like?

Beyond Meme itself, the audience over-indexes on Love Actually (20×), New Year's Eve (15.55×), Earth Day (20×), and Fundraising (9.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in Germany

See Meme audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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