Meme Audience in Germany
Meme has an estimated audience of 4,142,758 people in Germany. 41.0% are female, 59.0% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Inha University, Snow White (Fables), Stradivarius.
The average Meme fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Inha University, with strongest over-indexing on Progressive rock (2.19× the country average). Demographically, the Meme audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Meme fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 30.3 |
| Estimated audience size | 4,142,758 |
Audience persona
The typical Meme fan in Germany is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,048,467 | 1.16× |
| Bayern | 700,586 | 1.05× |
| Baden-Württemberg | 603,832 | 1.07× |
| Niedersachsen | 432,615 | 1.08× |
| Hessen | 396,897 | 1.26× |
| Rheinland-Pfalz | 204,859 | 0.99× |
| Sachsen | 202,171 | 1× |
| Berlin | 186,670 | 1.01× |
| Schleswig-Holstein | 145,510 | 0.98× |
| Brandenburg | 117,354 | 0.91× |
| Hamburg | 93,359 | 1× |
| Thüringen | 90,194 | 0.85× |
| Sachsen-Anhalt | 77,797 | 0.72× |
| Mecklenburg-Vorpommern | 64,101 | 0.81× |
| Saarland | 52,164 | 1.03× |
| Bremen | 38,910 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.19× | Music & Radio |
| Unique Gifts | 1.66× | Shopping |
| Inha University | 17.55× | Business & Career |
| Snow White (Fables) | 2.22× | Literature |
| Stradivarius | 1.51× | Shopping |
| Home Delivery | 2.39× | Food & Beverages |
| Friedrich Gulda | 15.77× | Music & Radio |
| Natural rubber | 1.59× | Cars & Mobility |
| Graham Greene (actor) | 2.63× | |
| Medieval fantasy | 6.77× | Literature |
| Figure painting (hobby) | 2.13× | Arts & Culture |
| Volvo V60 | 2.48× | Cars & Mobility |
| Gilbert Burns (fighter) | 8.12× | Sports |
| Keeper (password manager) | 2.1× | Technology & Electronics |
| The Journey (1959 film) | 7.06× | Movies & TV |
| Captain Fantastic (film) | 4.25× | Movies & TV |
| Caprivi Strip | 4.36× | |
| Rhodiola | 4.18× | Health |
| Zagreb | 1.74× | Travel & Leisure |
| Samanyolu Haber | 1.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.29 |
| Sports Activity | POWER | 1.32 |
| Pet Ownership | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.23 |
| Social Media Usage | JOY | 1.21 |
| Mindfulness | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| India | 5.0% |
| Brazil | 4.8% |
See Meme audiences in other countries
More Content type audiences in Germany
- Instant messaging (10,645,358)
- Viral video (4,303,635)
- Internet meme (4,046,751)
- Fansite (2,569,718)
- Influencer marketing (2,414,890)
Frequently asked questions
How many fans does Meme have in Germany?
Meme has an estimated audience of 4,142,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Meme fans?
41.0% of Meme fans are female, 59.0% are male, with an average age of 30.3 years.
Which brands do Meme fans like most?
Meme fans show strongest brand affinity for Progressive rock (2.19×), Unique Gifts (1.66×), and Inha University (17.55×) over the country average.
Where do Meme fans live in Germany?
Meme fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,048,467), Bayern (reach 700,586), and Baden-Württemberg (reach 603,832). These three regions account for the largest share of the active audience.
What other brands do Meme fans also like?
Beyond Meme itself, the audience over-indexes on Unique Gifts (1.66×), Inha University (17.55×), Snow White (Fables) (2.22×), and Stradivarius (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.