A data profile of the people who buy, follow and care about Meme in Canada — modelled from more than twelve digital signal sources. Meme has an estimated audience of 6,482,125 people in Canada.
The average Meme fan in Canada is 32.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include YouTube Music, EB Games, Ticketmaster, with strongest over-indexing on YouTube Music (1.96× the country average).
Demographically, the Meme audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Meme fan in Canada is balanced, around 32.9 years old, with strong Extroversion tendencies and a notable affinity for YouTube Music.
The key figures that characterise the Meme profile in Canada.
47.2% are female, 52.8% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 32.9 |
| Estimated audience size | 6,482,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Meme audience comes from Canada.
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 5.0% |
| Brazil | 4.8% |
Where the Meme audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manitoba | ~300K | 1.31× | |
| 02 | British Columbia | ~1M | 1.19× | |
| 03 | Saskatchewan | ~200K | 1.19× | |
| 04 | Alberta | ~900K | 1.14× | |
| 05 | New Brunswick | ~200K | 1.10× | |
| 06 | Ontario | ~3M | 1.07× | |
| 07 | Quebec | ~1.5M | 1.02× | |
| 08 | Nova Scotia | ~200K | 0.84× | |
| 09 | Newfoundland and Labrador | ~60K | 0.64× | |
| 10 | Prince Edward Island | ~20K | 0.58× |
The strongest cross-interests of the Meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EB Games | Games | 2.67× | ||
| 02 | Rachel McAdams | Movies & TV | 2.67× | ||
| 03 | Alexander Skarsgård | Movies & TV | 2.67× | ||
| 04 | Halle Berry | Movies & TV | 2.67× | ||
| 05 | Jack Nicholson | Movies & TV | 2.64× | ||
| 06 | Liam Neeson | Movies & TV | 2.37× | ||
| 07 | Bored Panda | Internet & Social Media | 2.30× | ||
| 08 | Sandra Bullock | Movies & TV | 2.29× | ||
| 09 | Bruce Willis | Movies & TV | 2.22× | ||
| 10 | John Travolta | Movies & TV | 2.10× | ||
| 11 | Vegas Golden Knights | Sports | 2.07× | ||
| 12 | Michelle Pfeiffer | Movies & TV | 2.03× | ||
| 13 | YouTube Music | Internet & Social Media | 1.96× | ||
| 14 | Robert Redford | Movies & TV | 1.93× | ||
| 15 | Matthew McConaughey | Movies & TV | 1.87× | ||
| 16 | Margot Robbie | Movies & TV | 1.86× | ||
| 17 | Adam Sandler | Movies & TV | 1.83× | ||
| 18 | Scarlett Johansson | Movies & TV | 1.71× | ||
| 19 | Jim Carrey | Movies & TV | 1.53× | ||
| 20 | Ticketmaster | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.21× | |
| Early Adopter Mentality | POWER | 1.13× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Design Affinity | PREMIUM | 0.69× | |
| Indulgence | JOY | 0.81× |
Meme has an estimated audience of 6,482,125 people in Canada, concentrated in Ontario and Quebec.
47.2% of Meme fans are female, 52.8% are male, with an average age of 32.9 years.
Meme fans show strongest brand affinity for YouTube Music (1.96×), EB Games (2.67×), and Ticketmaster (1.5×) over the country average.
Meme fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Meme itself, the audience over-indexes on EB Games (2.67×), Ticketmaster (1.5×), Bruce Willis (2.22×), and Rachel McAdams (2.67×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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