Rascasse Audience Intelligence

Meme Audience in France

A data profile of the people who buy, follow and care about Meme in France — modelled from more than twelve digital signal sources. Meme has an estimated audience of 2,714,004 people in France.

The average Meme fan in France is 30.3 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (302.35× the country average).

Demographically, the Meme audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Meme fan in France is more male, around 30.3 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meme profile in France.

Audience size
2.7M
in France
Gender
42.5%
57.5% male
Age
30.3
average years
Country rank
#1640
Topic in France
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meme fans

42.5% are female, 57.5% are male, average age 30.3.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Meme audience in France
MetricValue
Female42.5%
Male57.5%
Average age30.3
Estimated audience size2,714,004
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Meme audience in France
Age bracketShare%
16-1944%
20-2926%
30-3912%
40-499%
50+9%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Meme audience comes from France.

Worldwide audience distribution share by country for Meme
CountryShare
United States32.4%
India5.0%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meme audience in France is strongest.

Fig. 05

Top regions by affinity

Meme fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~600K1.22×
02Hauts-de-France~300K1.19×
03Grand Est~300K1.15×
04Normandy~100K1.06×
05Occitanie~200K1.04×
06Provence-Alpes-Côte d'Azur~200K1.03×
07Auvergne-Rhône-Alpes~300K1.02×
08Nouvelle-Aquitaine~200K0.99×
09Bourgogne-Franche-Comté~100K0.96×
10Centre-Val de Loire~90K0.92×
11Brittany~100K0.91×
12Pays de la Loire~100K0.90×
13Corsica~9K0.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meme audience
#·InterestCategoryAffinity×
01Love & SexKids & Family302.35×
02SelfridgesShopping142.86×
03Plants vs. ZombiesGames23.70×
04Broadcasting of sports eventsMovies & TV21.36×
05Christmas GiftKids & Family18.65×
06Christmas treeKids & Family17.95×
07Girl powerPolitics & Society13.45×
08DentistryBusiness & Career13.21×
09Zoom lensTechnology & Electronics9.10×
10Kitchen gardenHome & Garden7.11×
11Amanda SeyfriedMovies & TV6.77×
12HormoneHealth5.61×
13TinderInternet & Social Media4.93×
14ImprovisationMusic & Radio4.68×
15Instant GamingGames4.01×
16Emmanuel MacronPolitics & Society3.95×
17WhatsAppInternet & Social Media3.70×
18LivemusicMusic & Radio3.06×
19Google MapsInternet & Social Media2.66×
20TikTokInternet & Social Media1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Meme audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.82×
PatriotismCONSERVATISM1.71×
MindfulnessBALANCE1.64×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Meme audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.68×
IndulgenceJOY0.69×
Community OrientationOPEN0.70×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Meme have in France?

Meme has an estimated audience of 2,714,004 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Meme fans?

42.5% of Meme fans are female, 57.5% are male, with an average age of 30.3 years.

03

Which brands do Meme fans like most?

Meme fans show strongest brand affinity for Love & Sex (302.35×), Broadcasting of sports events (21.36×), and Christmas Gift (18.65×) over the country average.

04

Where do Meme fans live in France?

Meme fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Meme fans also like?

Beyond Meme itself, the audience over-indexes on Broadcasting of sports events (21.36×), Christmas Gift (18.65×), Dentistry (13.21×), and Christmas tree (17.95×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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