A data profile of the people who buy, follow and care about Internet meme in France — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 3,528,100 people in France.
The average Internet meme fan in France is 35.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Stranger Things, One Piece, Superman, with strongest over-indexing on Stranger Things (2.12× the country average).
Demographically, the Internet meme audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Internet meme fan in France is more female, around 35.8 years old, with strong Pet Ownership tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Internet meme profile in France.
57.7% are female, 42.3% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 35.8 |
| Estimated audience size | 3,528,100 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Internet meme audience comes from France.
| Country | Share |
|---|---|
| United States | 26.5% |
| China | 11.2% |
| Japan | 7.2% |
Where the Internet meme audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.13× | |
| 02 | Corsica | ~20K | 1.06× | |
| 03 | Grand Est | ~300K | 1.02× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 1.00× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 0.99× | |
| 06 | Brittany | ~200K | 0.99× | |
| 07 | Centre-Val de Loire | ~100K | 0.99× | |
| 08 | Occitanie | ~300K | 0.98× | |
| 09 | Normandy | ~200K | 0.98× | |
| 10 | Pays de la Loire | ~200K | 0.97× | |
| 11 | Hauts-de-France | ~300K | 0.95× | |
| 12 | Provence-Alpes-Côte d'Azur | ~200K | 0.95× | |
| 13 | Nouvelle-Aquitaine | ~300K | 0.94× |
The strongest cross-interests of the Internet meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 2.76× | ||
| 02 | Anime convention | Literature | 2.69× | ||
| 03 | Handmade | Home & Garden | 2.60× | ||
| 04 | Pokémon (video game series) | Games | 2.54× | ||
| 05 | One Piece | Movies & TV | 2.50× | ||
| 06 | Anime and manga fandom | Literature | 2.44× | ||
| 07 | Gaming computer | Technology & Electronics | 2.39× | ||
| 08 | PC game | Games | 2.32× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.17× | ||
| 10 | Stranger Things | Movies & TV | 2.12× | ||
| 11 | Video hosting service | Technology & Electronics | 2.11× | ||
| 12 | Twitch | Games | 2.06× | ||
| 13 | Web development | Business & Career | 2.00× | ||
| 14 | KPop Demon Hunters | Movies & TV | 1.80× | ||
| 15 | Superman | Movies & TV | 1.65× | ||
| 16 | Popular culture | Arts & Culture | 1.59× | ||
| 17 | Anime movies | Movies & TV | 1.59× | ||
| 18 | Anthropology | Business & Career | 1.56× | ||
| 19 | Mobile game | Games | 1.53× | ||
| 20 | Acting | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.29× | |
| Patriotism | CONSERVATISM | 1.23× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Need for Security | CONSERVATISM | 0.78× | |
| DIY Mentality | THRILL | 0.79× |
Internet meme has an estimated audience of 3,528,100 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.7% of Internet meme fans are female, 42.3% are male, with an average age of 35.8 years.
Internet meme fans show strongest brand affinity for Stranger Things (2.12×), One Piece (2.5×), and Superman (1.65×) over the country average.
Internet meme fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Internet meme itself, the audience over-indexes on One Piece (2.5×), Superman (1.65×), Twitch (2.06×), and Popular culture (1.59×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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