A data profile of the people who buy, follow and care about Internet meme in Canada — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 4,847,235 people in Canada.
The average Internet meme fan in Canada is 33.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Twitch, Anime convention, Anthropology, with strongest over-indexing on Twitch (1.84× the country average).
Demographically, the Internet meme audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Internet meme fan in Canada is balanced, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Twitch.
The key figures that characterise the Internet meme profile in Canada.
51.3% are female, 48.7% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 33.8 |
| Estimated audience size | 4,847,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Internet meme audience comes from Canada.
| Country | Share |
|---|---|
| United States | 26.5% |
| China | 11.2% |
| Japan | 7.2% |
Where the Internet meme audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~800K | 1.36× | |
| 02 | Manitoba | ~200K | 1.34× | |
| 03 | Saskatchewan | ~200K | 1.23× | |
| 04 | British Columbia | ~900K | 1.21× | |
| 05 | Ontario | ~2.5M | 1.18× | |
| 06 | New Brunswick | ~100K | 1.18× | |
| 07 | Nova Scotia | ~200K | 1.17× | |
| 08 | Prince Edward Island | ~20K | 0.88× | |
| 09 | Newfoundland and Labrador | ~60K | 0.80× | |
| 10 | Quebec | ~400K | 0.38× |
The strongest cross-interests of the Internet meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minecraft | Games | 2.06× | ||
| 02 | Anime convention | Literature | 2.05× | ||
| 03 | Gaming computer | Technology & Electronics | 1.91× | ||
| 04 | PC game | Games | 1.89× | ||
| 05 | Pokémon (video game series) | Games | 1.87× | ||
| 06 | Twitch | Games | 1.84× | ||
| 07 | Natural selection | Politics & Society | 1.76× | ||
| 08 | Roblox | Games | 1.75× | ||
| 09 | Evolutionary psychology | Health | 1.72× | ||
| 10 | Massively multiplayer online role-playing games | Games | 1.70× | ||
| 11 | Pokémon | Games | 1.63× | ||
| 12 | DeviantArt | Internet & Social Media | 1.59× | ||
| 13 | Discord | Internet & Social Media | 1.58× | ||
| 14 | Fortnite | Games | 1.58× | ||
| 15 | Millie Bobby Brown | Movies & TV | 1.57× | ||
| 16 | League of Legends | Games | 1.56× | ||
| 17 | Anime and manga fandom | Literature | 1.55× | ||
| 18 | One Piece | Movies & TV | 1.52× | ||
| 19 | Anthropology | Business & Career | 1.51× | ||
| 20 | Gamer | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.22× | |
| Family Orientation | CONSERVATISM | 1.17× | |
| Spirituality | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Individualism | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.82× |
Internet meme has an estimated audience of 4,847,235 people in Canada, concentrated in Ontario and British Columbia.
51.3% of Internet meme fans are female, 48.7% are male, with an average age of 33.8 years.
Internet meme fans show strongest brand affinity for Twitch (1.84×), Anime convention (2.05×), and Anthropology (1.51×) over the country average.
Internet meme fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~900K), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Internet meme itself, the audience over-indexes on Anime convention (2.05×), Anthropology (1.51×), Evolutionary psychology (1.72×), and Gamer (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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