A data profile of the people who buy, follow and care about Internet meme in Spain — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 2,550,400 people in Spain.
The average Internet meme fan in Spain is 38.5 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include TikTok, Consumer electronics, Movies, with strongest over-indexing on TikTok (2.1× the country average).
Demographically, the Internet meme audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Internet meme fan in Spain is balanced, around 38.5 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
The key figures that characterise the Internet meme profile in Spain.
51.7% are female, 48.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 38.5 |
| Estimated audience size | 2,550,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Internet meme audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.5% |
| China | 11.2% |
| Japan | 7.2% |
Where the Internet meme audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~40K | 1.15× | |
| 02 | Navarre | ~40K | 1.14× | |
| 03 | Extremadura | ~60K | 1.10× | |
| 04 | Principality of Asturias | ~60K | 1.05× | |
| 05 | Region of Murcia | ~90K | 1.02× | |
| 06 | Aragon | ~70K | 1.02× | |
| 07 | Castilla-La Mancha | ~100K | 0.99× | |
| 08 | Balearic Islands | ~70K | 0.99× | |
| 09 | Castile and León | ~100K | 0.97× | |
| 10 | Canary Islands | ~100K | 0.96× | |
| 11 | Galicia | ~100K | 0.95× | |
| 12 | Basque Autonomous Country | ~90K | 0.95× | |
| 13 | Comunidad Valenciana | ~300K | 0.91× | |
| 14 | Andalusia | ~400K | 0.87× | |
| 15 | Catalonia | ~400K | 0.85× | |
| 16 | Community of Madrid | ~400K | 0.84× |
The strongest cross-interests of the Internet meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minecraft | Games | 3.86× | ||
| 02 | Twitch | Games | 3.37× | ||
| 03 | Gaming computer | Technology & Electronics | 3.36× | ||
| 04 | Anime convention | Literature | 2.88× | ||
| 05 | Anime and manga fandom | Literature | 2.53× | ||
| 06 | Millie Bobby Brown | Movies & TV | 2.50× | ||
| 07 | Fortnite | Games | 2.49× | ||
| 08 | Creative Commons | Technology & Electronics | 2.46× | ||
| 09 | Mobile game | Games | 2.15× | ||
| 10 | TikTok | Internet & Social Media | 2.10× | ||
| 11 | Gamer | Games | 2.07× | ||
| 12 | Self-awareness | Health | 1.80× | ||
| 13 | Stranger Things | Movies & TV | 1.78× | ||
| 14 | Self-love | Health | 1.75× | ||
| 15 | El Mundo (Colombia) | News | 1.71× | ||
| 16 | Consumer electronics | Technology & Electronics | 1.63× | ||
| 17 | Movies | Movies & TV | 1.61× | ||
| 18 | Superman | Movies & TV | 1.61× | ||
| 19 | Jazz music | Music & Radio | 1.56× | ||
| 20 | Hip hop music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.30× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.50× | |
| Design Affinity | PREMIUM | 0.70× | |
| DIY Mentality | THRILL | 0.71× |
Internet meme has an estimated audience of 2,550,400 people in Spain, concentrated in Andalusia and Catalonia.
51.7% of Internet meme fans are female, 48.3% are male, with an average age of 38.5 years.
Internet meme fans show strongest brand affinity for TikTok (2.1×), Consumer electronics (1.63×), and Movies (1.61×) over the country average.
Internet meme fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Internet meme itself, the audience over-indexes on Consumer electronics (1.63×), Movies (1.61×), Twitch (3.37×), and Mobile game (2.15×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.