Internet meme Audience in Germany
Internet meme has an estimated audience of 4,046,751 people in Germany. 49.2% are female, 50.8% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Harry Potter, Anime convention, Twitch, Tagesschau.
The average Internet meme fan in Germany is 34.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Harry Potter, Anime convention, with strongest over-indexing on TikTok (2.77× the country average). Demographically, the Internet meme audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Internet meme fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 34.2 |
| Estimated audience size | 4,046,751 |
Audience persona
The typical Internet meme fan in Germany is balanced, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 797,197 | 0.9× |
| Bayern | 614,616 | 0.94× |
| Baden-Württemberg | 514,307 | 0.93× |
| Niedersachsen | 331,015 | 0.84× |
| Hessen | 278,186 | 0.9× |
| Rheinland-Pfalz | 202,532 | 1× |
| Sachsen | 185,757 | 0.94× |
| Berlin | 181,209 | 1× |
| Schleswig-Holstein | 145,332 | 1× |
| Hamburg | 104,889 | 1.15× |
| Thüringen | 94,258 | 0.91× |
| Brandenburg | 90,149 | 0.72× |
| Sachsen-Anhalt | 80,100 | 0.76× |
| Mecklenburg-Vorpommern | 65,417 | 0.85× |
| Saarland | 65,030 | 1.31× |
| Bremen | 63,817 | 1.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.77× | Internet & Social Media |
| Harry Potter | 1.81× | Movies & TV |
| Anime convention | 3.81× | Literature |
| Twitch | 2.56× | Games |
| Tagesschau | 1.55× | Movies & TV |
| Peacemaker | 2.75× | Movies & TV |
| Stranger Things | 2.24× | Movies & TV |
| KPop Demon Hunters | 2.67× | Movies & TV |
| Superman | 2.06× | Movies & TV |
| Gaming | 3.2× | Games |
| Yahoo!ショッピング | 1.95× | |
| Gaming computer | 3× | Technology & Electronics |
| PC game | 2.77× | Games |
| Transfermarkt | 1.83× | Sports |
| Anime and manga fandom | 2.71× | Literature |
| Millie Bobby Brown | 2.8× | Movies & TV |
| Acting | 2.24× | Business & Career |
| Stand-up comedy | 2.63× | Movies & TV |
| Humour | 1.67× | Literature |
| Self-love | 1.8× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.29 |
| Pet Ownership | JOY | 1.25 |
| Social Media Usage | JOY | 1.23 |
| Sports Activity | POWER | 1.16 |
| Sustainability | BALANCE | 1.14 |
| Early Adopter Mentality | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| China | 11.2% |
| Japan | 7.2% |
See Internet meme audiences in other countries
More Content type audiences in Germany
- Instant messaging (10,645,358)
- Viral video (4,303,635)
- Meme (4,142,758)
- Fansite (2,569,718)
- Influencer marketing (2,414,890)
Frequently asked questions
How many fans does Internet meme have in Germany?
Internet meme has an estimated audience of 4,046,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Internet meme fans?
49.2% of Internet meme fans are female, 50.8% are male, with an average age of 34.2 years.
Which brands do Internet meme fans like most?
Internet meme fans show strongest brand affinity for TikTok (2.77×), Harry Potter (1.81×), and Anime convention (3.81×) over the country average.
Where do Internet meme fans live in Germany?
Internet meme fans in Germany are most concentrated in Nordrhein-Westfalen (reach 797,197), Bayern (reach 614,616), and Baden-Württemberg (reach 514,307). These three regions account for the largest share of the active audience.
What other brands do Internet meme fans also like?
Beyond Internet meme itself, the audience over-indexes on Harry Potter (1.81×), Anime convention (3.81×), Twitch (2.56×), and Tagesschau (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.