Rascasse Audience Intelligence

Internet meme Audience in Germany

A data profile of the people who buy, follow and care about Internet meme in Germany — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 4,046,751 people in Germany.

#4among Content type in Germany#901among Topic in Germany#32in Internet & Social Media

The average Internet meme fan in Germany is 34.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, Harry Potter, Anime convention, with strongest over-indexing on TikTok (2.77× the country average).

Demographically, the Internet meme audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Internet meme fan in Germany is balanced, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for TikTok.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet meme profile in Germany.

Audience size
4M
in Germany
Gender
49.2%♀
50.8% male
Age
34.2
average years
Country rank
#1453
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet meme fans

49.2% are female, 50.8% are male, average age 34.2.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Internet meme audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age34.2
Estimated audience size4,046,751
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Internet meme audience in Germany
Age bracketShare%
16-1933%
20-2923%
30-3917%
40-4915%
50+13%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Internet meme audience comes from Germany.

Worldwide audience distribution share by country for Internet meme
CountryShare
United States26.5%
China11.2%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet meme audience in Germany is strongest.

Fig. 05

Top regions by affinity

Internet meme fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.12×
02Hamburg~90K1.04×
03Saarland~50K1.04×
04Berlin~200K0.99×
05Mecklenburg-Vorpommern~80K0.99×
06Rheinland-Pfalz~200K0.98×
07Schleswig-Holstein~100K0.98×
08Thüringen~100K0.98×
09Baden-Württemberg~500K0.97×
10Sachsen~200K0.97×
11Brandenburg~100K0.97×
12Sachsen-Anhalt~100K0.97×
13Bayern~600K0.96×
14Hessen~300K0.96×
15Niedersachsen~400K0.94×
16Nordrhein-Westfalen~800K0.93×
Fig. 06

Affinity by region

Affinity by region — Internet meme, Germany
0.93×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet meme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet meme audience
#·InterestCategoryAffinity×
01Anime conventionLiterature3.81×
02MinecraftGames3.62×
03GamingGames3.20×
04Gaming computerTechnology & Electronics3.00×
05Millie Bobby BrownMovies & TV2.80×
06TikTokInternet & Social Media2.77×
07PC gameGames2.77×
08PeacemakerMovies & TV2.75×
09Anime and manga fandomLiterature2.71×
10KPop Demon HuntersMovies & TV2.67×
11Stand-up comedyMovies & TV2.63×
12TwitchGames2.56×
13Stranger ThingsMovies & TV2.24×
14ActingBusiness & Career2.24×
15SupermanMovies & TV2.06×
16TransfermarktSports1.83×
17Harry PotterMovies & TV1.81×
18Self-loveHealth1.80×
19HumourLiterature1.67×
20TagesschauMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet meme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet meme audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Early Adopter MentalityPOWER1.35×
Pet OwnershipJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet meme audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.54×
DIY MentalityTHRILL0.76×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet meme have in Germany?

Internet meme has an estimated audience of 4,046,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Internet meme fans?

49.2% of Internet meme fans are female, 50.8% are male, with an average age of 34.2 years.

03

Which brands do Internet meme fans like most?

Internet meme fans show strongest brand affinity for TikTok (2.77×), Harry Potter (1.81×), and Anime convention (3.81×) over the country average.

04

Where do Internet meme fans live in Germany?

Internet meme fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Internet meme fans also like?

Beyond Internet meme itself, the audience over-indexes on Harry Potter (1.81×), Anime convention (3.81×), Twitch (2.56×), and Tagesschau (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in Germany

See Internet meme audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →