Rascasse Audience Intelligence

Viral video Audience in Germany

A data profile of the people who buy, follow and care about Viral video in Germany — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 4,303,635 people in Germany.

#2among Content type in Germany#832among Topic in Germany#30in Internet & Social Media

The average Viral video fan in Germany is 36.1 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include YouTube, Video hosting service, Humour, with strongest over-indexing on YouTube (1.57× the country average).

Demographically, the Viral video audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Viral video fan in Germany is balanced, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for YouTube.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viral video profile in Germany.

Audience size
4.3M
in Germany
Gender
45.7%♀
54.3% male
Age
36.1
average years
Country rank
#1343
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Viral video fans

45.7% are female, 54.3% are male, average age 36.1.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Viral video audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age36.1
Estimated audience size4,303,635
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Viral video audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Viral video audience comes from Germany.

Worldwide audience distribution share by country for Viral video
CountryShare
United States21.0%
India9.8%
Indonesia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viral video audience in Germany is strongest.

Fig. 05

Top regions by affinity

Viral video fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1.5M3.82×
02Thüringen~100K0.99×
03Bremen~40K0.98×
04Schleswig-Holstein~100K0.94×
05Saarland~50K0.93×
06Rheinland-Pfalz~200K0.91×
07Brandenburg~100K0.91×
08Sachsen-Anhalt~100K0.89×
09Nordrhein-Westfalen~800K0.87×
10Berlin~200K0.86×
11Mecklenburg-Vorpommern~70K0.85×
12Niedersachsen~300K0.81×
13Sachsen~200K0.78×
14Hamburg~80K0.78×
15Bayern~500K0.77×
16Baden-Württemberg~400K0.76×
Fig. 06

Affinity by region

Affinity by region — Viral video, Germany
0.76×1.00×3.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viral video audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viral video audience
#·InterestCategoryAffinity×
01Video hosting serviceTechnology & Electronics3.47×
02Viral marketingBusiness & Career3.08×
03Funny VideosInternet & Social Media2.94×
04JokeLiterature2.21×
05LaughterMovies & TV2.18×
06WikiaInternet & Social Media2.18×
07Stand-up comedyMovies & TV2.16×
08Internet memeInternet & Social Media2.14×
09WeTransferInternet & Social Media2.00×
10Internet televisionTechnology & Electronics1.97×
11Radio broadcastingMusic & Radio1.91×
12HumourLiterature1.88×
13La LigaSports1.82×
14Western UnionBusiness & Career1.75×
15Mobile gameGames1.68×
16VideoMovies & TV1.66×
17Drama moviesMovies & TV1.59×
18YouTubeMovies & TV1.57×
19ActingBusiness & Career1.56×
20BarbieMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viral video audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viral video audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.29×
Social Media UsageJOY1.22×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viral video audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
SustainabilityBALANCE0.81×
IndulgenceJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viral video have in Germany?

Viral video has an estimated audience of 4,303,635 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Viral video fans?

45.7% of Viral video fans are female, 54.3% are male, with an average age of 36.1 years.

03

Which brands do Viral video fans like most?

Viral video fans show strongest brand affinity for YouTube (1.57×), Video hosting service (3.47×), and Humour (1.88×) over the country average.

04

Where do Viral video fans live in Germany?

Viral video fans in Germany are most concentrated in Hessen (reach ~1.5M), Nordrhein-Westfalen (reach ~800K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Viral video fans also like?

Beyond Viral video itself, the audience over-indexes on Video hosting service (3.47×), Humour (1.88×), Video (1.66×), and Laughter (2.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in Germany

See Viral video audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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