Viral video Audience in Germany
Viral video has an estimated audience of 4,303,635 people in Germany. 45.7% are female, 54.3% are male, average age 36.1. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: YouTube, Video hosting service, Humour, Video, Laughter.
The average Viral video fan in Germany is 36.1 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include YouTube, Video hosting service, Humour, with strongest over-indexing on YouTube (1.57× the country average). Demographically, the Viral video audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Viral video fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 36.1 |
| Estimated audience size | 4,303,635 |
Audience persona
The typical Viral video fan in Germany is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for YouTube.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 1,329,308 | 4.05× |
| Nordrhein-Westfalen | 825,198 | 0.88× |
| Bayern | 512,310 | 0.74× |
| Baden-Württemberg | 425,118 | 0.72× |
| Niedersachsen | 320,285 | 0.77× |
| Rheinland-Pfalz | 188,503 | 0.87× |
| Berlin | 162,051 | 0.84× |
| Sachsen | 143,914 | 0.68× |
| Schleswig-Holstein | 139,796 | 0.9× |
| Brandenburg | 112,649 | 0.84× |
| Thüringen | 104,158 | 0.95× |
| Sachsen-Anhalt | 88,324 | 0.79× |
| Hamburg | 63,091 | 0.65× |
| Mecklenburg-Vorpommern | 51,788 | 0.63× |
| Saarland | 40,922 | 0.77× |
| Bremen | 33,033 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YouTube | 1.57× | Movies & TV |
| Video hosting service | 3.47× | Technology & Electronics |
| Humour | 1.88× | Literature |
| Video | 1.66× | Movies & TV |
| Laughter | 2.18× | Movies & TV |
| Barbie | 1.5× | Movies & TV |
| Mobile game | 1.68× | Games |
| Stand-up comedy | 2.16× | Movies & TV |
| Drama movies | 1.59× | Movies & TV |
| Joke | 2.21× | Literature |
| Radio broadcasting | 1.91× | Music & Radio |
| Funny Videos | 2.94× | Internet & Social Media |
| WeTransfer | 2× | Internet & Social Media |
| Internet meme | 2.14× | Internet & Social Media |
| Viral marketing | 3.08× | Business & Career |
| Wikia | 2.18× | Internet & Social Media |
| Acting | 1.56× | Business & Career |
| La Liga | 1.82× | Sports |
| Internet television | 1.97× | Technology & Electronics |
| Audience | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.26 |
| Pet Ownership | JOY | 1.06 |
| Tradition | CONSERVATISM | 1.06 |
| Sports Activity | POWER | 1.01 |
| Indulgence | JOY | 1 |
| Extroversion | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
See Viral video audiences in other countries
More Content type audiences in Germany
- Instant messaging (10,645,358)
- Meme (4,142,758)
- Internet meme (4,046,751)
- Fansite (2,569,718)
- Influencer marketing (2,414,890)
Frequently asked questions
How many fans does Viral video have in Germany?
Viral video has an estimated audience of 4,303,635 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Viral video fans?
45.7% of Viral video fans are female, 54.3% are male, with an average age of 36.1 years.
Which brands do Viral video fans like most?
Viral video fans show strongest brand affinity for YouTube (1.57×), Video hosting service (3.47×), and Humour (1.88×) over the country average.
Where do Viral video fans live in Germany?
Viral video fans in Germany are most concentrated in Hessen (reach 1,329,308), Nordrhein-Westfalen (reach 825,198), and Bayern (reach 512,310). These three regions account for the largest share of the active audience.
What other brands do Viral video fans also like?
Beyond Viral video itself, the audience over-indexes on Video hosting service (3.47×), Humour (1.88×), Video (1.66×), and Laughter (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.