WeTransfer Audience in Germany
A data profile of the people who buy, follow and care about WeTransfer in Germany — modelled from more than twelve digital signal sources. WeTransfer has an estimated audience of 4,703,295 people in Germany.
The average WeTransfer fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Patreon, Aldi, Natalie Portman, with strongest over-indexing on Patreon (14.35× the country average).
Demographically, the WeTransfer audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical WeTransfer fan in Germany is more male, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for Patreon.
At a glance
The key figures that characterise the WeTransfer profile in Germany.
Search interest · 12-month trend
Audience demographics of WeTransfer
38.3% are female, 61.7% are male, average age 36.5.
Gender split
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 36.5 |
| Estimated audience size | 4,703,295 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 28% | |
| 40-49 | 23% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide WeTransfer audience comes from Germany.
| Country | Share |
|---|---|
| China | 6.1% |
| Poland | 5.9% |
| France | 5.4% |
Geography
Where the WeTransfer audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~300K | 1.58× | |
| 02 | Hamburg | ~100K | 1.35× | |
| 03 | Bayern | ~900K | 1.18× | |
| 04 | Baden-Württemberg | ~700K | 1.14× | |
| 05 | Nordrhein-Westfalen | ~1M | 1.07× | |
| 06 | Hessen | ~400K | 1.07× | |
| 07 | Bremen | ~40K | 1.03× | |
| 08 | Sachsen | ~200K | 0.95× | |
| 09 | Rheinland-Pfalz | ~200K | 0.94× | |
| 10 | Schleswig-Holstein | ~200K | 0.94× | |
| 11 | Niedersachsen | ~400K | 0.92× | |
| 12 | Brandenburg | ~100K | 0.85× | |
| 13 | Thüringen | ~100K | 0.80× | |
| 14 | Saarland | ~50K | 0.78× | |
| 15 | Mecklenburg-Vorpommern | ~70K | 0.74× | |
| 16 | Sachsen-Anhalt | ~80K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the WeTransfer audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Patreon | Internet & Social Media | 14.35× | ||
| 02 | Rembrandt | Arts & Culture | 14.35× | ||
| 03 | SG Flensburg-Handewitt | Sports | 13.34× | ||
| 04 | Bob Odenkirk | Movies & TV | 9.36× | ||
| 05 | Hisense | Technology & Electronics | 8.34× | ||
| 06 | Natalie Portman | Movies & TV | 8.13× | ||
| 07 | Liqui Moly | Cars & Mobility | 6.59× | ||
| 08 | Esso | Cars & Mobility | 4.09× | ||
| 09 | Risk management | Business & Career | 3.87× | ||
| 10 | Aldi | Shopping | 2.68× | ||
| 11 | Postbank | Business & Career | 2.50× | ||
| 12 | Aral AG | Cars & Mobility | 2.38× | ||
| 13 | Immowelt | Home & Garden | 2.35× | ||
| 14 | Singer-songwriter | Music & Radio | 2.35× | ||
| 15 | Tipico | Games | 2.25× | ||
| 16 | Internet & Social Media | 1.99× | |||
| 17 | Commerzbank | Business & Career | 1.79× | ||
| 18 | Internet & Social Media | 1.71× | |||
| 19 | Kaufland | Shopping | 1.59× | ||
| 20 | Family | Kids & Family | 1.50× |
Personality of the WeTransfer audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.87× | |
| Early Adopter Mentality | POWER | 1.72× | |
| Convenience Orientation | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.85× |
Frequently asked questions
How many fans does WeTransfer have in Germany?
WeTransfer has an estimated audience of 4,703,295 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WeTransfer fans?
38.3% of WeTransfer fans are female, 61.7% are male, with an average age of 36.5 years.
Which brands do WeTransfer fans like most?
WeTransfer fans show strongest brand affinity for Patreon (14.35×), Aldi (2.68×), and Natalie Portman (8.13×) over the country average.
Where do WeTransfer fans live in Germany?
WeTransfer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do WeTransfer fans also like?
Beyond WeTransfer itself, the audience over-indexes on Aldi (2.68×), Natalie Portman (8.13×), SG Flensburg-Handewitt (13.34×), and Esso (4.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for WeTransfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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