WeTransfer Audience in Germany
WeTransfer has an estimated audience of 4,747,943 people in Germany. 38.3% are female, 61.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steampunk, Progressive rock, VfL Wolfsburg, Cocktail, Mülheim.
The average WeTransfer fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steampunk, Progressive rock, VfL Wolfsburg, with strongest over-indexing on Steampunk (14.35× the country average). Demographically, the WeTransfer audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of WeTransfer fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 36.5 |
| Estimated audience size | 4,747,943 |
Audience persona
The typical WeTransfer fan in Germany is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,126,759 | 1.08× |
| Bayern | 921,465 | 1.21× |
| Baden-Württemberg | 743,380 | 1.15× |
| Niedersachsen | 425,022 | 0.92× |
| Hessen | 389,590 | 1.08× |
| Berlin | 350,955 | 1.65× |
| Rheinland-Pfalz | 224,639 | 0.94× |
| Sachsen | 220,868 | 0.95× |
| Schleswig-Holstein | 160,235 | 0.94× |
| Hamburg | 144,358 | 1.35× |
| Brandenburg | 123,344 | 0.84× |
| Thüringen | 94,377 | 0.78× |
| Sachsen-Anhalt | 81,514 | 0.66× |
| Mecklenburg-Vorpommern | 64,788 | 0.71× |
| Saarland | 42,585 | 0.73× |
| Bremen | 40,824 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 14.35× | Fashion & Accessoires |
| Progressive rock | 2.28× | Music & Radio |
| VfL Wolfsburg | 2.41× | Sports |
| Cocktail | 1.59× | Food & Beverages |
| Mülheim | 4.18× | Travel & Leisure |
| Christmas Gift | 1.93× | Kids & Family |
| Braun Büffel | 9.89× | Fashion & Accessoires |
| Mothercare | 1.96× | Kids & Family |
| Stradivarius | 1.57× | Shopping |
| JDSU | 3.01× | Business & Career |
| Video izle | 3.07× | |
| Israel | 1.55× | Travel & Leisure |
| Fast Five | 3.91× | Movies & TV |
| Natural rubber | 1.78× | Cars & Mobility |
| Icon (magazine) | 1.89× | Arts & Culture |
| Headhunters (film) | 3.46× | Movies & TV |
| Esra Erol | 4× | Movies & TV |
| Snow White (Fables) | 1.6× | Literature |
| Business English | 1.92× | Business & Career |
| Graham Greene (actor) | 2.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.69 |
| Career Orientation | POWER | 1.38 |
| Travelling | THRILL | 1.29 |
| Quality Awareness | PREMIUM | 1.29 |
| Sustainability | BALANCE | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 6.2% |
| Poland | 5.8% |
| France | 5.4% |
See WeTransfer audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does WeTransfer have in Germany?
WeTransfer has an estimated audience of 4,747,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WeTransfer fans?
38.3% of WeTransfer fans are female, 61.7% are male, with an average age of 36.5 years.
Which brands do WeTransfer fans like most?
WeTransfer fans show strongest brand affinity for Steampunk (14.35×), Progressive rock (2.28×), and VfL Wolfsburg (2.41×) over the country average.
Where do WeTransfer fans live in Germany?
WeTransfer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,126,759), Bayern (reach 921,465), and Baden-Württemberg (reach 743,380). These three regions account for the largest share of the active audience.
What other brands do WeTransfer fans also like?
Beyond WeTransfer itself, the audience over-indexes on Progressive rock (2.28×), VfL Wolfsburg (2.41×), Cocktail (1.59×), and Mülheim (4.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WeTransfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.